Author: Sarah Roggio
Publisher: ABDO
ISBN: 1098271815
Category : Juvenile Nonfiction
Languages : en
Pages : 115
Book Description
Under Armour examines the history of the American apparel and shoe brand and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies. With exciting sports photos and in-depth sidebars, the book presents a well-rounded picture of the Under Armour brand. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Under Armour
Author: Sarah Roggio
Publisher: ABDO
ISBN: 1098271815
Category : Juvenile Nonfiction
Languages : en
Pages : 115
Book Description
Under Armour examines the history of the American apparel and shoe brand and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies. With exciting sports photos and in-depth sidebars, the book presents a well-rounded picture of the Under Armour brand. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Publisher: ABDO
ISBN: 1098271815
Category : Juvenile Nonfiction
Languages : en
Pages : 115
Book Description
Under Armour examines the history of the American apparel and shoe brand and its place in the sports world today. Readers will learn about the company's founder, innovative products, and controversies. With exciting sports photos and in-depth sidebars, the book presents a well-rounded picture of the Under Armour brand. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Marines Under Armor
Author: Kenneth Estes
Publisher: Naval Institute Press
ISBN: 1612513530
Category : History
Languages : en
Pages : 189
Book Description
In this story of men, machines and missions, Kenneth Estes tells how the U.S. Marine Corps came to acquire the armored fighting vehicle and what it tried to do with it. The longtime Marine tank officer and noted military historian offers an insider's view of the Corps's acquisition and use of armored fighting vehicles over the course of several generations, a view that illustrates the characteristics of the Corps as a military institution and of the men who have guided its development. His book examines the planning, acquisition, and employment of tanks, amphibian tractors, and armored cars and explores the ideas that led to the fielding of these weapons systems along with the doctrines and tactics intended for them, and their actual use in combat. Drawing on archival resources previously untouched by researchers and interviews of both past and serving crewmen, Estes presents a unique and unheralded story that is filled with new information and analysis of the armored vehicles, their leaders, and the men who drove these steel chariots into battle. Such authoritative detail and documentation of the decisions to acquire, develop, and organize armored units in the U.S. Marine Corps assures the book's acknowledgement as a definitive reference.
Publisher: Naval Institute Press
ISBN: 1612513530
Category : History
Languages : en
Pages : 189
Book Description
In this story of men, machines and missions, Kenneth Estes tells how the U.S. Marine Corps came to acquire the armored fighting vehicle and what it tried to do with it. The longtime Marine tank officer and noted military historian offers an insider's view of the Corps's acquisition and use of armored fighting vehicles over the course of several generations, a view that illustrates the characteristics of the Corps as a military institution and of the men who have guided its development. His book examines the planning, acquisition, and employment of tanks, amphibian tractors, and armored cars and explores the ideas that led to the fielding of these weapons systems along with the doctrines and tactics intended for them, and their actual use in combat. Drawing on archival resources previously untouched by researchers and interviews of both past and serving crewmen, Estes presents a unique and unheralded story that is filled with new information and analysis of the armored vehicles, their leaders, and the men who drove these steel chariots into battle. Such authoritative detail and documentation of the decisions to acquire, develop, and organize armored units in the U.S. Marine Corps assures the book's acknowledgement as a definitive reference.
Brothers Forever
Author: Tom Sileo
Publisher: Da Capo Press
ISBN: 0306822385
Category : Biography & Autobiography
Languages : en
Pages : 314
Book Description
Recounts the personal story of how two Naval academy roommates--US Marine Travis Manion and US Navy SEAL Brendan Looney--defined a generation's sacrifice after 9/11, and how their loved ones carry on in their memory Four weeks after Navy SEALs had killed Osama bin Laden, the President of the United States stood in Arlington National Cemetery. In his Memorial Day address, he extolled the courage and sacrifice of the two young men buried side by side in the graves before him: Travis Manion, a fallen US Marine, and Brendan Looney, a fallen US Navy SEAL. Although they were killed three years apart, one in Iraq and one in Afghanistan, these two best friends and former roommates were now buried together--"brothers forever." Award-winning journalist Tom Sileo and Travis's father, former Marine colonel Tom Manion, come together to tell thisd intimate story, from Travis's incredible heroism on the streets of Fallujah to Brendan's anguished Navy SEAL training in the wake of his friend's death and his own heroism in the mountains of Afghanistan. Brothers Forever is a remarkable story of friendship, family, and war.
Publisher: Da Capo Press
ISBN: 0306822385
Category : Biography & Autobiography
Languages : en
Pages : 314
Book Description
Recounts the personal story of how two Naval academy roommates--US Marine Travis Manion and US Navy SEAL Brendan Looney--defined a generation's sacrifice after 9/11, and how their loved ones carry on in their memory Four weeks after Navy SEALs had killed Osama bin Laden, the President of the United States stood in Arlington National Cemetery. In his Memorial Day address, he extolled the courage and sacrifice of the two young men buried side by side in the graves before him: Travis Manion, a fallen US Marine, and Brendan Looney, a fallen US Navy SEAL. Although they were killed three years apart, one in Iraq and one in Afghanistan, these two best friends and former roommates were now buried together--"brothers forever." Award-winning journalist Tom Sileo and Travis's father, former Marine colonel Tom Manion, come together to tell thisd intimate story, from Travis's incredible heroism on the streets of Fallujah to Brendan's anguished Navy SEAL training in the wake of his friend's death and his own heroism in the mountains of Afghanistan. Brothers Forever is a remarkable story of friendship, family, and war.
Introduction to Information Systems
Author: R. Kelly Rainer
Publisher: John Wiley & Sons
ISBN: 0470473525
Category : Computers
Languages : en
Pages : 1105
Book Description
Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
Publisher: John Wiley & Sons
ISBN: 0470473525
Category : Computers
Languages : en
Pages : 1105
Book Description
Information technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to apply the information on the job. Technology professionals will then be able to discover how critical IT is to each functional area and every business.
Born Just Right
Author: Jordan Reeves
Publisher: Aladdin
ISBN: 1534428399
Category : Juvenile Nonfiction
Languages : en
Pages : 160
Book Description
From tween advocate for limb difference and founder of Project Unicorn Jordan Reeves and her mom, Jen, comes an inspiring memoir about how every kid is perfect just the way they are. When Jordan Reeves was born without the bottom half of her left arm, the doctors reassured her parents that she was “born just right.” And she has been proving that doctor right ever since! With candor, humor, and heart, Jordan’s mother, Jen Lee Reeves, helps Jordan tell her story about growing up in an able-bodied world and family, where she was treated like all of her siblings and classmates—and where she never felt limited. Whether it was changing people’s minds about her capabilities, trying all kinds of sports, or mentoring other kids, Jordan has channeled any negativity into a positive, and is determined to create more innovations for people just like her. Her most famous invention, aptly called Project Unicorn, is a special prosthetic (that shoots glitter!) made with the help of a 3-D printer. A real-life superhero, Jordan is changing the world with her foundation, Born Just Right, which advocates and celebrates kids with differences, and helps them live their best possible life—just like Jordan is today!
Publisher: Aladdin
ISBN: 1534428399
Category : Juvenile Nonfiction
Languages : en
Pages : 160
Book Description
From tween advocate for limb difference and founder of Project Unicorn Jordan Reeves and her mom, Jen, comes an inspiring memoir about how every kid is perfect just the way they are. When Jordan Reeves was born without the bottom half of her left arm, the doctors reassured her parents that she was “born just right.” And she has been proving that doctor right ever since! With candor, humor, and heart, Jordan’s mother, Jen Lee Reeves, helps Jordan tell her story about growing up in an able-bodied world and family, where she was treated like all of her siblings and classmates—and where she never felt limited. Whether it was changing people’s minds about her capabilities, trying all kinds of sports, or mentoring other kids, Jordan has channeled any negativity into a positive, and is determined to create more innovations for people just like her. Her most famous invention, aptly called Project Unicorn, is a special prosthetic (that shoots glitter!) made with the help of a 3-D printer. A real-life superhero, Jordan is changing the world with her foundation, Born Just Right, which advocates and celebrates kids with differences, and helps them live their best possible life—just like Jordan is today!
Where Am I Wearing?
Author: Kelsey Timmerman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
A journalist travels to Bangladesh, China, Cambodia, Honduras, and back to the U.S. to trace the origins of our clothes.
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
A journalist travels to Bangladesh, China, Cambodia, Honduras, and back to the U.S. to trace the origins of our clothes.
Floating Staircase
Author: Ronald Malfi
Publisher: Open Road Media
ISBN: 1504064801
Category : Fiction
Languages : en
Pages : 273
Book Description
“Deserves to stand alongside a Stephen King or a Dean Koontz—at their best . . . A mature horror yarn” from the award-winning author of Bone White (New York Journal of Books). Horror writer Travis Glasgow and his wife, Jodie, have bought their first house in Westlake, Maryland, just steps from Travis’s older brother’s home. Travis is buoyed by the thought of renewing his relationship with his estranged sibling and overcoming the darkness from his past. But the house has other plans for him. Travis is soon awakened by noises in the night and finds watery footprints in the basement that lead him to the nearby lake, which has a strange staircase emerging from its depths. When Travis discovers that a former occupant of his house—a ten-year-old boy—drowned in the lake, he draws connections to his own childhood tragedy. As his brother and wife warn him to leave well enough alone, Travis is pulled into a dark obsession, following the house’s secrets to the floating staircase—and into the depths of madness . . . “It would not be an overstatement to say that Floating Staircase is a modern classic ranking among some of the best supernatural affairs ever committed to print. . . . The story and setting sizzle to life through Malfi’s unparalleled literary talent.” —Dreadful Tales “Malfi gives a few deft twists to the traditional haunted house theme with eerie, unpredictable, and exciting results.” —Publishers Weekly “Profoundly moving, terrifying and life-affirming, this is a glorious example of what the genre of horror fiction can accomplish in the right hands.” —Horror Novel Reviews
Publisher: Open Road Media
ISBN: 1504064801
Category : Fiction
Languages : en
Pages : 273
Book Description
“Deserves to stand alongside a Stephen King or a Dean Koontz—at their best . . . A mature horror yarn” from the award-winning author of Bone White (New York Journal of Books). Horror writer Travis Glasgow and his wife, Jodie, have bought their first house in Westlake, Maryland, just steps from Travis’s older brother’s home. Travis is buoyed by the thought of renewing his relationship with his estranged sibling and overcoming the darkness from his past. But the house has other plans for him. Travis is soon awakened by noises in the night and finds watery footprints in the basement that lead him to the nearby lake, which has a strange staircase emerging from its depths. When Travis discovers that a former occupant of his house—a ten-year-old boy—drowned in the lake, he draws connections to his own childhood tragedy. As his brother and wife warn him to leave well enough alone, Travis is pulled into a dark obsession, following the house’s secrets to the floating staircase—and into the depths of madness . . . “It would not be an overstatement to say that Floating Staircase is a modern classic ranking among some of the best supernatural affairs ever committed to print. . . . The story and setting sizzle to life through Malfi’s unparalleled literary talent.” —Dreadful Tales “Malfi gives a few deft twists to the traditional haunted house theme with eerie, unpredictable, and exciting results.” —Publishers Weekly “Profoundly moving, terrifying and life-affirming, this is a glorious example of what the genre of horror fiction can accomplish in the right hands.” —Horror Novel Reviews
Sports Sponsorship
Author: John A. Fortunato
Publisher: McFarland
ISBN: 1476602905
Category : Sports & Recreation
Languages : en
Pages : 227
Book Description
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Publisher: McFarland
ISBN: 1476602905
Category : Sports & Recreation
Languages : en
Pages : 227
Book Description
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Digital Marketing Fundamentals
Author: Marjolein Visser
Publisher: Taylor & Francis
ISBN: 1000442896
Category : Business & Economics
Languages : en
Pages : 650
Book Description
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Publisher: Taylor & Francis
ISBN: 1000442896
Category : Business & Economics
Languages : en
Pages : 650
Book Description
Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Introduction to Business
Author: Heidi M. Neck
Publisher: SAGE Publications
ISBN: 1071858114
Category : Business & Economics
Languages : en
Pages : 476
Book Description
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
Publisher: SAGE Publications
ISBN: 1071858114
Category : Business & Economics
Languages : en
Pages : 476
Book Description
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.