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Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 140
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Book Description
Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 140
Get Book Here
Book Description
Author: Paul Luna
Publisher: Oxford University Press
ISBN: 019104637X
Category : Art
Languages : en
Pages : 184
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Book Description
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author:
Publisher:
ISBN: 9780995473034
Category :
Languages : en
Pages : 176
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Book Description
Natural Enemies of Books' is a response to the groundbreaking 1937 publication 'Bookmaking on the Distaff Side', which brought together contributions by women printers, illustrators, authors, printers, typographers and typesetters, highlighting the print industry?s inequalities and proposing a takeover of the history of the book.00Edited by feminist graphic design collective MMS (Maryam Fanni, Matilda Flodmark and Sara Kaaman), 'Natural Enemies of Books' includes newly commissioned essays and poems by Kathleen Walkup, Ida Börjel, Jess Baines, Ulla Wikander and conversations with former typesetters Inger Humlesjö, Ingegärd Waaranperä, Gail Cartmail and Megan Downey, as well as reprints of the original book and other publications.0.
Author: Oswald Publishing Company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 212
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Book Description
Author: Pentagram Design
Publisher: Chronicle Books
ISBN: 9780811855631
Category : Design
Languages : en
Pages : 236
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Book Description
Celebrated global design firm Pentagram has produced a series of signature annual documents, known as Pentagram Papers, exclusively for clients and colleagues since 1975. On the occasion of the firm's 35-year anniversary, these quirky and influential Papers are collected here together for the first time. Each Paper explores a unique and curious topic of interest to the Pentagram designersMao buttons, the Savoy ballroom, rural Australian mailboxes, and the pop architecture of Wildwood, New Jersey, have all been featured subjects. Included here are not only in-depth reproductions and detailed discussion of the Papers' origins, but also an exclusive new Paper created especially for the book and set into a tray inside its back cover.
Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352
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Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Author: Robin Kinross
Publisher: Hyphen Press
ISBN:
Category : Design
Languages : en
Pages : 286
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Book Description
Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
Author: Phil Baines
Publisher: Laurence King Publishing
ISBN: 9781856694377
Category : Design
Languages : en
Pages : 226
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Book Description
Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
Author: Matthew Butterick
Publisher:
ISBN: 9781598392623
Category : Desktop publishing
Languages : en
Pages : 0
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Book Description
"Originally released to great acclaim in 2010, Typography for Lawyers was the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, an attorney and Harvard-trained typographer, dispelled the myth that legal documents are incompatible with excellent typography. Butterick explained how to get professional results with the tools you already have quickly and easily. Revised and updated & the second edition includes: new topics such as email, footnotes, alternate figures, and OpenType features; avice for presentations, contracts, grids of numbers, and court opinions; technical tips covering the newest versions of Word and WordPerfect for Windows and OS X; new font recommendations, including two that are free; new essays on the font copyrights, screen-reading considerations, and typographic disputes that have reached the courts; a refreshed layout, featuring type features designed by the author."--from Amazon.com website.
Author: Edmund Geiger Gress
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 334
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Book Description
