Author: Michael Mitchell
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 452
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Book Description
Books depend on good design to communicate. This practical guide to typography explains the principles of good design, why they exist and when and how to put them into practice.
Author: Emil Ruder
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 273
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Book Description
Author: - Annandreas
Publisher: BoD - Books on Demand
ISBN: 9179693318
Category : Art
Languages : en
Pages : 182
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Book Description
Typography is language and design for reading. Typographic manual is the first manual for the cluster text style, i.e. for texts intended to be read for longer periods of time. Since the birth of typography (Gutenberg), we have created books with text rectangles that are nice to look at. The picture of the rectangle text held us captive. This manual clearly shows the inaccuracies in that approach. Depending on how we read, 100-600 wpm, and if we measure reading speed in wpm, day span, or week span, the cluster text style can be 5-30 percent better to read. Its longer line length, wider text column, larger sentence spacings, and better line changes improve legibility. All in all, this gives an exact typographic style, and therefore, it is not reflowable. So, please note that this book needs to be read on tablets at least 13 inches wide where you can read a line length of 95 characters (smaller tablets and smartphones are inappropriate). Typographic Manual (170 pages) is included in a collection of books with Readability - the Birth of the Cluster text (1000 pages), Typographical Investigations (500 pages), and Are Texts Wrongly Written? (130 pages) intended to shed light on questions about texts, typography, and reading in relation to questions about philosophy, science, and learning. The two shorter books can be seen as summaries of the two longer ones, and they are all written for the general public. The starting point is that it is both practically and philosophically interesting that we earlier have missed the opportunity to create a better typographic style - a cluster text style.
Author: James Felici
Publisher: Adobe Press
ISBN: 9780321773265
Category : Design
Languages : en
Pages : 374
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Book Description
This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.
Author: Kristin Cullen
Publisher:
ISBN: 1592537677
Category : Art
Languages : en
Pages : 162
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Book Description
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author: Robert Bringhurst
Publisher:
ISBN:
Category : Book design
Languages : en
Pages : 0
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Book Description
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
Author: Will Hill
Publisher: Prentice Hall
ISBN:
Category : Art
Languages : en
Pages : 190
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Book Description
This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.
Author: Giambattista Bodoni
Publisher:
ISBN: 9783836505536
Category : Editing
Languages : en
Pages : 0
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Book Description
The origin of the ubiquitous typeface Celebrated printer and type designer Giambattista Bodoni set the standard for printing the alphabet with his Manuale Tipografico (1818). The two-volume set--published posthumously in a limited edition of 250--features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets. Official printer for the Duke of Parma, Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. His typefaces display an unprecedented degree of technical refinement, and epitomize purity and grace. The culmination of more than four decades of work, the Manuale Tipografico represents one of history's greatest typographical achievements. The Bodoni typeface is still widely used even today, both in digital media and in print, and TASCHEN's meticulous reprint of Bodoni's masterwork gives readers a rare opportunity to explore the origins of the Bodoni typeface and learn about its creator.
Author: Andrew Haslam
Publisher: Laurence King Publishing
ISBN: 1780675321
Category : Design
Languages : en
Pages : 779
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Book Description
Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Lettering is an essential and exhaustive reference guide for any designer wishing either to create lettering themselves or to commission work from external sources.
Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
Category : Design
Languages : en
Pages : 209
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Book Description
The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
