Typographic Firsts

Typographic Firsts PDF Author: John Boardley
Publisher:
ISBN: 9781851244737
Category : Design
Languages : en
Pages : 0

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Book Description
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

Typographic Firsts

Typographic Firsts PDF Author: John Boardley
Publisher:
ISBN: 9781851244737
Category : Design
Languages : en
Pages : 0

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Book Description
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

The Typographic Imagination

The Typographic Imagination PDF Author: Nathan Shockey
Publisher: Columbia University Press
ISBN: 023155074X
Category : Literary Criticism
Languages : en
Pages : 349

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Book Description
In the early twentieth century, Japan was awash with typographic text and mass-produced print. Over the short span of a few decades, affordable books and magazines became a part of everyday life, and a new generation of writers and thinkers considered how their world could be reconstructed through the circulation of printed language as a mass-market commodity. The Typographic Imagination explores how this commercial print revolution transformed Japan’s media ecology and traces the possibilities and pitfalls of type as a force for radical social change. Nathan Shockey examines the emergence of new forms of reading, writing, and thinking in Japan from the last years of the nineteenth century through the first decades of the twentieth. Charting the relationships among prose, politics, and print capitalism, he considers the meanings and functions of print as a staple commodity and as a ubiquitous and material medium for discourse and thought. Drawing on extensive archival research, The Typographic Imagination brings into conversation a wide array of materials, including bookseller trade circulars, language reform debates, works of experimental fiction, photo gazetteers, socialist periodicals, Esperanto primers, declassified censorship documents, and printing press strike bulletins. Combining the rigorous close analysis of Japanese literary studies with transdisciplinary methodologies from media studies, book history, and intellectual history, The Typographic Imagination presents a multivalent vision of the rise of mass print media and the transformations of modern Japanese literature, language, and culture.

The Elements of Typographic Style

The Elements of Typographic Style PDF Author: Robert Bringhurst
Publisher:
ISBN:
Category : Book design
Languages : en
Pages : 0

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Book Description
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

The Typographic Medium

The Typographic Medium PDF Author: Kate Brideau
Publisher: MIT Press
ISBN: 0262365626
Category : Design
Languages : en
Pages : 299

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Book Description
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Gutenberg Galaxy

The Gutenberg Galaxy PDF Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 9780802060419
Category : Social Science
Languages : en
Pages : 306

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Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

The Doctrina Breve

The Doctrina Breve PDF Author: Juan de Zumárraga
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 210

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Book Description


Typographic Milestones

Typographic Milestones PDF Author: Allan Haley
Publisher: John Wiley & Sons
ISBN: 9780471288947
Category : Design
Languages : en
Pages : 158

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Book Description
Profiles of 18 typographers who made significant contributions to the field, including oldies such as Gutenberg, Caxton, Caslon, Baskerville, Bodoni, and several moderns whose work—Times New Roman, Perpetua, Electra, etc.—is better known than their names.

Typographic Universe

Typographic Universe PDF Author: Steven Heller
Publisher: National Geographic Books
ISBN: 0500241457
Category : Antiques & Collectibles
Languages : en
Pages : 0

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Book Description
A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the “best” and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.

An Apology for Pictures

An Apology for Pictures PDF Author: Detlev Gohrbandt
Publisher: Narr Francke Attempto Verlag
ISBN: 3823305174
Category : Literary Criticism
Languages : en
Pages : 877

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Book Description
Illustrierte Bücher sind für viele Kinder der Einstieg ins eigene Lesen, nachdem Oma oder Papa ihnen vorgelesen und ihren 'Leseappetit' geweckt haben. Mit etwas Glück werden sie bald eifrige, sprachgewandte und weltoffene Leser:innen. Die Bilder in einem gedruckten Text erleichtern den Zugang zu den sperrigen Buchstabenfolgen, indem sie ein Vorverständnis bereitstellen. Das gilt auch für erwachsene Leser:innen, denen das Lesen durch Illustrationen auf diese Weise attraktiv und gelingend wird, dass es bald zu ihrem Alltag gehört. So haben viele Menschen in der Zeit zwischen den Weltkriegen in Frankreich, Deutschland und Großbritannien immer öfter zu den in großer Zahl angebotenen preiswerten Büchern mit Holzschnitten gegriffen und sind selbst zu Leser:innen und Sammler:innen geworden. Die vergleichende Untersuchung dieser illustrierten Erzähltexte zeigt, wie verschieden die Entwicklung in den drei Ländern war, und bietet eine systematische Einführung in die verschiedenen Illustrationsformen und ihre Wechselwirkungen mit den Texten.

One Hundred Great Books on Typography

One Hundred Great Books on Typography PDF Author: Agata Toromanoff
Publisher: Uitgeverij Luster
ISBN: 9789460581854
Category : Graphic arts
Languages : en
Pages : 0

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Book Description
This book presents the reader with one hundred valuable and influential books on the subject. Thematic sections allow the reader to navigate easily, and thorough reviews explain the importance of each book. This versatile collection is the ideal library for anyone who wants to know how type works and, more importantly, how to use it. The book also contains three interviews with typography experts and authors of influential books on the subject.