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Author: Alexander S. Lawson
Publisher: David R. Godine Publisher
ISBN: 9780879233334
Category : Design
Languages : en
Pages : 436
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Book Description
"To the layman, all printing types look the same. But for typographers, graphic artists and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate and continuing concern. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. Written for the layman but containing exhaustive research, drawings and synopses of typefaces, this book is an essential addition to the library of anyone s typographic library. It is, as Lawson states, not written for the printer convinced that there are already too many typefaces, but rather for that curious part of the population that believes the opposite; that the subtleties of refinement as applies to roman and cursive letters have yet to be fully investigated and that the production of the perfect typeface remains a goal to be as much desired by present as by future type designers. Anyone aspiring to typographic wisdom should own and treasure this classic."--Amazon description.
Author: Alexander S. Lawson
Publisher: David R. Godine Publisher
ISBN: 9780879233334
Category : Design
Languages : en
Pages : 436
Get Book
Book Description
"To the layman, all printing types look the same. But for typographers, graphic artists and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate and continuing concern. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. Written for the layman but containing exhaustive research, drawings and synopses of typefaces, this book is an essential addition to the library of anyone s typographic library. It is, as Lawson states, not written for the printer convinced that there are already too many typefaces, but rather for that curious part of the population that believes the opposite; that the subtleties of refinement as applies to roman and cursive letters have yet to be fully investigated and that the production of the perfect typeface remains a goal to be as much desired by present as by future type designers. Anyone aspiring to typographic wisdom should own and treasure this classic."--Amazon description.
Author: Tamye Riggs
Publisher: Springer
ISBN:
Category : Architecture
Languages : en
Pages : 260
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Book Description
"Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring forty-six classic typefaces that continue to resonate with today's most influential graphic designers."--Inside cover.
Author:
Publisher:
ISBN: 9781610596336
Category :
Languages : en
Pages : 312
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Book Description
There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
Author: Li Aihong
Publisher: Artpower International Publishing
ISBN: 9789881998590
Category : Design
Languages : en
Pages : 232
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Book Description
-Features Japanese style typeface works from design masters, such as Ryuta Ishikawa, Takahashi Yoshiharu, Toshiyasu Nanbu and Shinnoske Sugisaki. Each stringently selected work has a detailed description from the designer revealing the design concept and creative process -Different design and applications of Japanese style typeface are systematically divided into four parts: corporate image (Logo, promotion, vision identity system), product packaging, poster and book -More than 1000 graphic and application images are involved with the aim of thoroughly presenting the works Japanese-style typeface is not only used to express ideas in daily life, but also becomes an important part in commercial design. This book is the collection of classic and ingenious works, which are both artistic and practical. It can also be seen as a reference that can inspire readers and improve their aesthetic value and design competence.
Author: Lars Müller
Publisher: Springer Science & Business Media
ISBN: 9783037780466
Category : Political Science
Languages : en
Pages : 262
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Book Description
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 384
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Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Author: Robert Bringhurst
Publisher:
ISBN: 9780981959788
Category : Dummies (Bookselling)
Languages : en
Pages : 292
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Book Description
Typographer, translator, cultural historian, poet, and linguist Robert Bringhurst presents a taxonomic study of the many iterations of the typeface Herman Zapf's Palatino, along with a broader overview of the cultural history of type design. This is an important book, writes David R. Godine, "that argues, as eloquently and as convincingly as has ever been argued, that type design belongs squarely in the humanist tradition, that it is as much a member of the fine arts as painting and printmaking and calligraphy."
Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Category : Architecture
Languages : en
Pages : 150
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Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
Author: Heidrun Osterer
Publisher: Walter de Gruyter
ISBN: 3038212601
Category : Architecture
Languages : en
Pages : 464
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Book Description
The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. All of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture. This second, revised and expanded study edition, which now has an index, makes Frutiger’s achievement even more accessible.
Author:
Publisher: Laurence King Publishing
ISBN: 9781786270931
Category : Design
Languages : en
Pages : 0
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Book Description
This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.
