Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces PDF Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Category : Architecture
Languages : en
Pages : 150

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Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces PDF Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Category : Architecture
Languages : en
Pages : 150

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Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

The Art of Lettering

The Art of Lettering PDF Author: Brooke Robinson
Publisher: Rizzoli Publications
ISBN: 0847862321
Category : Design
Languages : en
Pages : 290

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Book Description
From whimsical to elegant, and old-school influences to new school—Goodtype’s The Art of Lettering showcases dynamic hand lettering from today’s young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike. Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.

Lettering Large

Lettering Large PDF Author: Steven Heller
Publisher: The Monacelli Press, LLC
ISBN: 1580933599
Category : Design
Languages : en
Pages : 241

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Book Description
Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. Lettering Large examines this phenomenon through a diverse collection of images collected from a vast range of sources around the world. As technology has made construction and production of monumental letters possible, the demand for their design has grown exponentially. This book is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia.

Type and Lettering for Typographers, Letterers, Designers

Type and Lettering for Typographers, Letterers, Designers PDF Author: William Longyear
Publisher:
ISBN:
Category : Lettering
Languages : en
Pages : 132

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Book Description


Designing Type

Designing Type PDF Author: Karen Cheng
Publisher: Yale University Press
ISBN: 0300249926
Category : Design
Languages : en
Pages : 249

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Book Description
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Letters of Credit

Letters of Credit PDF Author: Walter Tracy
Publisher: David R. Godine Publisher
ISBN: 9781567922400
Category : Architecture
Languages : en
Pages : 230

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Book Description
The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

Junk Type

Junk Type PDF Author: Bill Rose
Publisher: Rizzoli Publications
ISBN: 0789332655
Category : Design
Languages : en
Pages : 194

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Book Description
A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose—aka Recapturist—is a photographer and designer who has spent the last decade traveling across America looking for junkyards, yard sales, antique stores, and other unlikely sources of inspiration to capture examples of postwar American typography and design before they’re lost forever. Bringing together more than 400 images, this invaluable book is a visual history of postwar America, told through the distinct typography, icons, badges, and branding of the country’s industrial heritage. From Art Deco–inspired fonts and unique handmade cursive lettering to illustrated insignia and clean graphic logos bearing the influence of European design of the 1960s, these pictures together represent an encyclopedic reference of creative typefaces and graphics. With each photograph representing just a detail—an embossed logo, a specially created icon, or an advertising slogan—this book captures the optimism and pragmatism of a golden age of American industrial creativity and distills it into a charming resource for anyone with an eye (or nostalgia) for vintage design.

In Progress

In Progress PDF Author: Jessica Hische
Publisher: Chronicle Books
ISBN: 1452146683
Category : Art
Languages : en
Pages : 178

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Book Description
This show-all romp through design-world darling Jessica Hische's sketchbook reveals the creative and technical process behind making award-winning hand lettering. See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images of her penciled sketches, this highly visual ebook is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

Typographic Firsts

Typographic Firsts PDF Author: John Boardley
Publisher:
ISBN: 9781851244737
Category : Design
Languages : en
Pages : 0

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Book Description
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.

Emigre Number Seventy

Emigre Number Seventy PDF Author: Rudy VanderLans
Publisher: Gingko PressInc
ISBN: 9781584233671
Category : Art
Languages : en
Pages : 512

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Book Description
"Fueled by Emigre's successful digital type foundry, the magazine became one of the most popular and controversial graphic design magazines of its time. 69 issues were published in a variety of formats, featuring in-depth interviews with fellow design trailblazers and critical essays by an emerging group of young design writers. This book, designed and edited by Emigre co-founder and designer Rudy VanderLans, is a selection of reprints, using original digital files, tracing Emigre s development from its early bitmap design days in the late 1980s through to the experimental layouts that defined the so called Legibility Wars of the late 1990s, to the critical design writing of the early 2000s." - product description.