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Author: Philip B. Meggs
Publisher: John Wiley & Sons
ISBN: 9780471284925
Category : Architecture
Languages : en
Pages : 220
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Book Description
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Author: Philip B. Meggs
Publisher: John Wiley & Sons
ISBN: 9780471284925
Category : Architecture
Languages : en
Pages : 220
Get Book Here
Book Description
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Author: Elizabeth Kemper Adams
Publisher:
ISBN:
Category : Aesthetics
Languages : en
Pages : 122
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Book Description
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 1119691494
Category : Design
Languages : en
Pages : 292
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Book Description
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Author: Charles Conover
Publisher: John Wiley & Sons
ISBN: 111813088X
Category : Design
Languages : en
Pages : 256
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Book Description
This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution
Author: Estelle Weyl
Publisher: "O'Reilly Media, Inc."
ISBN: 1491948892
Category : Computers
Languages : en
Pages : 479
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Book Description
Readers will quickly become familiar with HTML5's many new APIs and understand how they work in the mobile environment with this book. Learn how to use audio, video and graphics within the bandwith and screen constraints of mobile devices, and discover how HTML5 interacts with JavaScript and CSS3.
Author: Kevin Tatroe
Publisher: "O'Reilly Media, Inc."
ISBN: 1492054089
Category : Computers
Languages : en
Pages : 579
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Book Description
Why is PHP the most widely used programming language on the web? This updated edition teaches everything you need to know to create effective web applications using the latest features in PHP 7.4. You’ll start with the big picture and then dive into language syntax, programming techniques, and other details, using examples that illustrate both correct usage and common idioms. If you have a working knowledge of HTML, authors Kevin Tatroe and Peter MacIntyre provide many style tips and practical programming advice in a clear and concise manner to help you become a top-notch PHP programmer. Understand what’s possible when you use PHP programs Learn language fundamentals, including data types, variables, operators, and flow control statements Explore functions, strings, arrays, and objects Apply common web application techniques, such as form processing, data validation, session tracking, and cookies Interact with relational databases like MySQL or NoSQL databases such as MongoDB Generate dynamic images, create PDF files, and parse XML files Learn secure scripts, error handling, performance tuning, and other advanced topics Get a quick reference to PHP core functions and standard extensions
Author: Nicholas C. Zakas
Publisher: John Wiley & Sons
ISBN: 1118169379
Category : Computers
Languages : en
Pages : 626
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Book Description
Professional Ajax 2nd Edition provides a developer-level tutorial of Ajax techniques, patterns, and use cases. The book begins by exploring the roots of Ajax, covering how the evolution of the web and new technologies directly led to the development of Ajax techniques. A detailed discussion of how frames, JavaScript, cookies, XML, and XMLHttp requests (XHR) related to Ajax is included. After this introduction, the book moves on to cover the implementation of specific Ajax techniques. Request brokers such as hidden frames, dynamic iframes, and XHR are compared and contrasted, explaining when one method should be used over another. To make this discussion clearer, a brief overview of HTTP requests and responses is included. Once a basic understanding of the various request types is discussed, the book moves on to provide in-depth examples of how and when to use Ajax in a web site or web application. Different data transmission formats, including plain text, HTML, XML, and JSON are discussed for their advantages and disadvantages. Also included is a discussion on web services and how they may be used to perform Ajax techniques. Next, more complex topics are covered. A chapter introducing a request management framework explores how to manage all of the requests inside of an Ajax application. Ajax debugging techniques are also discussed. Professional Ajax 2nd edition is written for Web application developers looking to enhance the usability of their web sites and web applications and intermediate JavaScript developers looking to further understand the language. Readers should have familiarity with XML, XSLT, Web Services, PHP or C#, HTML, CSS. Professional Ajax 2nd edition adds nearly 200 pages of new and expanded coverage compared to the first edition.
Author: Chuck Musciano
Publisher: "O'Reilly Media, Inc."
ISBN: 059651008X
Category : Computers
Languages : en
Pages : 680
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Book Description
"" ... Lucid, in-depth descriptions of the behavior of every HTML tag on every major browser and platform, plus enough dry humor to make the book a pleasure to read.""--Edward Mendelson, PC Magazine ""When they say 'definitive' they're not kidding."" --Linda Roeder, About.com Put everthing you need to know about HTML & XHTML at your fingertips. For nearly a decade, hundreds of thousands of web developers have turned to HTML & XHTML: The Definitive Guide to master standards-based web development. Truly a definitive guide, the book
Author: David A. Clunie
Publisher: PixelMed Publishing
ISBN: 0970136900
Category : Communication in medicine
Languages : en
Pages : 396
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Book Description
Author: Jeremy Allen
Publisher: John Wiley & Sons
ISBN: 0782152619
Category : Computers
Languages : en
Pages : 735
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Book Description
Build Dynamic, Database-Driven Web Sites PHP is a fully developed, server-side embedded scripting language, and its importance for web application development has grown with the rise of the Apache web server. Are you a novice programmer? This book starts with the basics and takes you wherever you want to go. A seasoned pro? You'll be amazed at how much you can capitalize on PHP's power and object-oriented support, and how it leverages your knowledge of other languages. Finally, if you're a PHP user in search of an authoritative reference, you need look no further. Mastering PHP 4.1 guides you through all levels of real-world web programming problems and provides expert advice on which solutions work best. Coverage Includes: Reading and writing files Validating data with regular expressions Accessing MySQL and PostgreSQL databases Accessing LDAP servers Generating images and PDF documents on the fly Building authentication and access-control systems Sending e-mail and building web-to-e-mail interfaces Creating your own classes Closing common security holes in PHP scripts Parsing and generating XML documents Using sessions to store persistent data Debugging misbehaving scripts Encrypting and decrypting sensitive data Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
