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Author: Anthony A McGoldrick
Publisher: Bloomsbury Publishing
ISBN: 0747813388
Category : History
Languages : en
Pages : 49
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Book Description
Since the dawn of children's television in the 1950s, toy companies have been keen to capitalise on the success of these programmes. Toy historian and collector Anthony A. McGoldrick here charts the history of the most successful TV toys from Muffin the Mule in the 1950s to Star Trek: The Next Generation in the 1980s. The colourful illustrations – whether of Daleks, iconic cars, action figures or spaceships – evoke the excitement of the programmes and also of playing with the toys that allowed children to recreate them. Whether you grew up in the days of Andy Pandy, The Saint, Kojak or Knight Rider, this book offers a nostalgic look at some of the most appealing toys of the late twentieth century.
Author: Anthony A McGoldrick
Publisher: Bloomsbury Publishing
ISBN: 0747813388
Category : History
Languages : en
Pages : 49
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Book Description
Since the dawn of children's television in the 1950s, toy companies have been keen to capitalise on the success of these programmes. Toy historian and collector Anthony A. McGoldrick here charts the history of the most successful TV toys from Muffin the Mule in the 1950s to Star Trek: The Next Generation in the 1980s. The colourful illustrations – whether of Daleks, iconic cars, action figures or spaceships – evoke the excitement of the programmes and also of playing with the toys that allowed children to recreate them. Whether you grew up in the days of Andy Pandy, The Saint, Kojak or Knight Rider, this book offers a nostalgic look at some of the most appealing toys of the late twentieth century.
Author: Stephen Kline
Publisher: Verso
ISBN: 9781859840597
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author: Steve Berry
Publisher: HarperCollins UK
ISBN: 1905548273
Category : Antiques & Collectibles
Languages : en
Pages : 21
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Book Description
'TV Cream Toys' celebrates the presents that we hoped, wished and prayed would turn up in the Christmas stockings of yesteryear. From Big Trak to Buckaroo, Mastermind to Merlin, each desirable toy from the 60s through to the 90s is examined and catalogued.
Author: Andrew McClary
Publisher: McFarland
ISBN: 1476609683
Category : Social Science
Languages : en
Pages : 213
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Book Description
In early America, most children had only a few toys and parents received advice from family and friends on the best ways to make and use toys. By the early 1900s the Industrial Revolution was producing a new world of toys and giving more parents the wealth to buy them. Mass media also sang the praises of these new factory-made, store-bought toys, but that began to change as early as the mid-1900s when the mass media was used to inform parents of the many dangers of children's toys. Many encourage violence, sexism, racism, and some are actually unsafe and unhealthy. The development of children's toys from early America to the present time and the shifting opinions of them expressed by parents and the mass media throughout this time are the main subjects of this book. The first section discusses the many problems with toys, while the second puts these problems in historical perspective. How have these problems changed, and are still changing today? Might today's toys be about to enter a time when they will be better than ever? The third section argues that many media toy watchers are biased toward the negative, giving toys more of a black eye than they deserve, and considers the challenges that face today's parents as they try to choose the best toys for their children.
Author: Sharon M. Scott
Publisher: Bloomsbury Publishing USA
ISBN: 0313347999
Category : Social Science
Languages : en
Pages : 451
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Book Description
Tracing developments in toy making and marketing across the evolving landscape of the 20th century, this encyclopedia is a comprehensive reference guide to America's most popular playthings and the culture to which they belong. From the origins of favorite playthings to their associations with events and activities, the study of a nation's toys reveals the hopes, goals, values, and priorities of its people. Toys have influenced the science, art, and religion of the United States, and have contributed to the development of business, politics, and medicine. Toys and American Culture: An Encyclopedia documents America's shifting cultural values as they are embedded within and transmitted by the nation's favorite playthings. Alphabetically arranged entries trace developments in toy making and toy marketing across the evolving landscape of 20th-century America. In addition to discussing the history of America's most influential toys, the book contains specific entries on the individuals, organizations, companies, and publications that gave shape to America's culture of play from 1900 to 2000. Toys from the two decades that frame the 20th century are also included, as bridges to the fascinating past—and the inspiring future—of American toys.
Author: Greg Davis
Publisher:
ISBN: 9780891457053
Category : Television broadcasting
Languages : en
Pages : 0
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Book Description
Author: Luísa Magalhães
Publisher: Springer
ISBN: 1137591366
Category : Social Science
Languages : en
Pages : 314
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Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
Author: Marge Cambre
Publisher: R&L Education
ISBN: 9781578861644
Category : Education
Languages : en
Pages : 184
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Book Description
Here, Cambre and Hawkes offer a framework for thinking about technology as it impacts teaching and learning today. Toys, Tools & Teachers takes a hard look at the benefits and the trade-offs of a technology-saturated education. The authors look at technology through a trifocal lens: as teaching aid, as a threat, and as progress. They also explore ways in which technology can significantly impact education-through distance learning, networking, and wireless technologies. This book is a reflection on technology and a review of the footprint of technology on children's toys and the tools teachers and students have available for teaching and learning. As today's students are bombarded with things technological, school administrators and teachers are challenged on a daily basis to acquire up-to-date technologies and use them wisely in the teaching, learning, and testing process. Educators and parents are urged to discern the positive and negative effects of technology and make appropriate choices for their charges. Researchers are challenged to devise strategies for demonstrating the effectiveness of technology and for pointing the way to better methods of integrating technology so that no child is left behind. Will be of interest to parents, school board members, and educators.
Author: Judy Heim
Publisher: C&T Publishing Inc
ISBN: 9781571200969
Category : Antiques & Collectibles
Languages : en
Pages : 180
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Book Description
Antiquers, nostalgia buffs, and memorabilia collectors of all types will welcome the great leads offered in this guide to finding free Internet information on the ins and outs of collecting in numerous specialized areas. 80 illustrations.
Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1572
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Book Description
