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Author: Carol Pinchefsky
Publisher: Red Wheel/Weiser
ISBN: 1632657392
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
This geeky guide (by an avowed geek) shows you the ins-and-outs of making money involved in the worlds you love to immerse yourself in or one you want to create. Turn Your Fandom Into Cash teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business. This book is filled with advice from geeky creators, all of whom have earned money following their passions. Some of these creators work independently, others take gigs when they’re not at their day jobs, and some have created businesses that have earned millions. In Turn Your Fandom Into Cash, you will learn: How many opportunities there are to find work doing something you love. What kind of education and financial outlay is required to start your particular geek business. How to acquire a license from a major media publisher. What kind of work you can legally create, even without a license. Advice on why you should—and should not—go into business for yourself. Practical tips on getting your products and services noticed by fans. Truly, there has never been a better time to have a geek business. Now grab your lightsaber or your Lucille and take a slice out of the fandom you love dearly.
Author: Carol Pinchefsky
Publisher: Red Wheel/Weiser
ISBN: 1632657392
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
This geeky guide (by an avowed geek) shows you the ins-and-outs of making money involved in the worlds you love to immerse yourself in or one you want to create. Turn Your Fandom Into Cash teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business. This book is filled with advice from geeky creators, all of whom have earned money following their passions. Some of these creators work independently, others take gigs when they’re not at their day jobs, and some have created businesses that have earned millions. In Turn Your Fandom Into Cash, you will learn: How many opportunities there are to find work doing something you love. What kind of education and financial outlay is required to start your particular geek business. How to acquire a license from a major media publisher. What kind of work you can legally create, even without a license. Advice on why you should—and should not—go into business for yourself. Practical tips on getting your products and services noticed by fans. Truly, there has never been a better time to have a geek business. Now grab your lightsaber or your Lucille and take a slice out of the fandom you love dearly.
Author: Jon Lachonis
Publisher: ECW Press
ISBN: 1550228471
Category : Performing Arts
Languages : en
Pages : 296
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Book Description
Lost ate my life!' is the collective cry from the hardened fanbase of this massively popular TV series. Split into two halves, this digest of the show demonstrates, first, how it was the first show to combine the artists and patrons of the programme by sponsoring the largest independent discussion forum in history; and second, an examination of the plot itself interwoven with the story of the fandom. Begs the question, 'What is it about Lost that so captures the imagination?' This is a tour de force look into a truly tour de force show.'
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084012
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Rob Salkowitz
Publisher: McGraw Hill Professional
ISBN: 0071797033
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
Author: Zoe Fraade-Blanar
Publisher: National Geographic Books
ISBN: 0393249956
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Author: Anna Day
Publisher: Chicken House
ISBN: 1911077430
Category : Juvenile Fiction
Languages : en
Pages : 385
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Book Description
Violet's in her element - cosplay at the ready, she can't wait to feel part of her favourite fandom: 'The Gallows Dance', a mega book and movie franchise. But when a freak accident transports her into the story for real, can Violet play out the plot the way it was written?
Author: Various
Publisher: Dark Horse Comics
ISBN: 1630081094
Category : Comics & Graphic Novels
Languages : en
Pages : 288
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Book Description
Creepy, the quintessential horror comics anthology from Warren Publishing, always delivered a heaping helping of horror! In this deluxe hardcover, which collects issues #94 through #98, you'll find uncanny fables of magical children, shocking tales of extraterrestrial encounters, and barbaric stories of warrior apes! Top talents like Frank Frazetta, Carmine Infantino, Bernie Wrightson, John Severin, Bruce Jones, and others contribute to this volume, which also includes all original letters columns, text pieces, and ads--as well as a new foreword by Eisner Award-winner Jonathan Case (Green River Killer, The Creep, Eerie Comics)!
Author: Various
Publisher: Dark Horse Comics
ISBN: 1616556439
Category : Comics & Graphic Novels
Languages : en
Pages : 288
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Book Description
Deceptive aliens, towering beauties, hideous monsters, and time-traveling gunslingers populate the pages of Eerie Archives Volume 19! The Rook returns for more adventures with his dangerous crew, along with scores of aliens, classic creatures, modern terrors, and tales of human folly. Creators include horror masters Bruce Jones, Richard Corben, Bill DuBay, Alex Nino, Budd Lewis, Jose Ortiz, and many others! Eerie Archives explores all things strange and horrific to deliver timeless, shocking, and experimental short stories to readers old and new!
Author: Durañona
Publisher: Dark Horse Comics
ISBN: 1616554177
Category : Comics & Graphic Novels
Languages : en
Pages : 288
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Book Description
Fresh and bizarre terrors abound in Creepy Archives Volume 20, collecting issues #94 - #98 of Warren Publishing's flagship horror anthology. Inside you'll find uncanny fables of magical children, shocking tales of extra-terrestrial encounters, and barbaric stories of warrior apes! Creepy Archives Volume 20 is not to be missed by horror-lovers and comics collectors everywhere.
Author: Alwyn Hamilton
Publisher: Penguin
ISBN: 0698411706
Category : Young Adult Fiction
Languages : en
Pages : 530
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Book Description
The sizzling, un-put-downable sequel to the New York Times bestselling Rebel of the Sands, by Goodreads Choice Awards Best Debut Author of 2016 Alwyn Hamilton! Mere months ago, gunslinger Amani al'Hiza fled her dead-end hometown on the back of a mythical horse with the mysterious foreigner Jin, seeking only her own freedom. Now she's fighting to liberate the entire desert nation of Miraji from a bloodthirsty sultan who slew his own father to capture the throne. When Amani finds herself thrust into the epicenter of the regime—the Sultan's palace—she's determined to bring the tyrant down. Desperate to uncover the Sultan's secrets by spying on his court, she tries to forget that Jin disappeared just as she was getting closest to him, and that she's a prisoner of the enemy. But the longer she remains, the more she questions whether the Sultan is really the villain she's been told he is, and who’s the real traitor to her sun-bleached, magic-filled homeland. Forget everything you thought you knew about Miraji, about the rebellion, about djinni and Jin and the Blue-Eyed Bandit. In Traitor to the Throne, the only certainty is that everything will change. Rebel of the Sands was a New York Times bestseller, published in fifteen countries and the recipient of four starred reviews and multiple accolades, with film rights optioned by Willow Smith. And its sequel is even better.
