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Author: Alison J. Clarke
Publisher: Smithsonian Institution
ISBN: 1588344363
Category : History
Languages : en
Pages : 293
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Book Description
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Author: Alison J. Clarke
Publisher: Smithsonian Institution
ISBN: 1588344363
Category : History
Languages : en
Pages : 293
Get Book Here
Book Description
From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Author: Elsie Block
Publisher: Author House
ISBN: 1418400408
Category : History
Languages : en
Pages : 260
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Book Description
In My Tupperware Party was Over and I Sat Down and Cried, Mrs. Block skillfully relives for you the Tupperware experience – the party. She shows the lighter, almost hilarious, moments experienced by guests and dealers alike. She shows the reader how she crafted the meetings and parties to be an exhilarating experience for everyone involved. It was truly an electrifying moment. The reader will be fascinated by the author’s unfolding the secrets behind why Tupperware became so popular. As Phil Grosso, past president of Tupperware, U.S.A., once said to her, “Elsie, you’re the only one who can tell the history of Tupperware.” Today, with the home business market expanding rapidly, Mrs. Block explains the key points on how to be a successful salesperson in any chosen field or market that a dedicated entrepreneur enters. The book is not all laughs. The author also reflects on the downside of the ethical and moral problems that plague many businesses today. The author’s hope and prayer is that the reader will be far more prepared than she was in knowing what to do when a dire situation presents itself in their lives. Hopefully, by living the Blocks’ experience the reader will gain insight into the problems.
Author: Bob Kealing
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 274
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Book Description
Brownie Wise's rise and fall, and her relationship with the eccentric Earl Tupper, is the stuff of legend; a story told finally, and fully, in Tupperware Unsealed. --from publisher description.
Author: Fergus Mason
Publisher: BookCaps Study Guides
ISBN: 1629174092
Category : Biography & Autobiography
Languages : en
Pages : 58
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Book Description
In 1950 a saleswoman living in Florida decided to find a fun new way to market an unexciting product – reusable food containers. She already had plenty of experience selling household goods but now she wanted to try something different, and she was after a quirky, lively way to sell things. The solution she chose was being used to sell brushes in the USA by the late 1930s, but now it’s spread throughout the entire world and been adapted to a wide range of different products. Mostly that’s because it was made famous by Brownie Wise and Tupperware. Yes, Tupperware isn’t very exciting, but what could be more fun than a party? This is the remarkable story of Brownie Wise.
Author: Bob Kealing
Publisher: Crown Archetype
ISBN: 110190366X
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
The incredible story of Brownie Wise, the Southern single mother—and postwar #Girlboss—who built, and lost, a Tupperware home-party empire Before Mary Kay, Martha Stewart, and Joy Mangano, there was Brownie Wise, the charismatic Tupperware executive who converted postwar optimism into a record-breaking sales engine powered by American housewives. In Life of the Party, Bob Kealing offers the definitive portrait of Wise, a plucky businesswoman who divorced her alcoholic husband, started her own successful business, and eventually caught the eye of Tupperware inventor, Earl Tupper, whose plastic containers were collecting dust on store shelves. The Tupperware Party that Wise popularized, a master-class in the soft sell, drove Tupperware's sales to soaring heights. It also gave minimally educated and economically invisible postwar women, including some African-American women, an acceptable outlet for making their own money for their families—and for being rewarded for their efforts. With the people skills of Dale Carnegie, the looks of Doris Day, and the magnetism of Eva Peron, Wise was as popular among her many devoted followers as she was among the press, and she become the first woman to appear on the cover of BusinessWeek in 1954. Then, at the height of her success, Wise's ascent ended as quickly as it began. Earl Tupper fired her under mysterious circumstances, wrote her out of Tupperware's success story, and left her with a pittance. He walked away with a fortune and she disappeared—until now. Originally published as Tupperware Unsealed by the University Press of Florida in 2008—and optioned by Sony Pictures, with Sandra Bullock attached to star—this revised and updated edition is perfectly timed to take advantage of renewed interest in this long-overlooked American business icon.
Author:
Publisher:
ISBN: 9780978645502
Category : International cooking
Languages : en
Pages : 132
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Book Description
Author: Professor Division of Pediatric Neurology Kevin Farrell
Publisher: Dee-Lightful Publishing
ISBN: 9781628404692
Category :
Languages : en
Pages : 128
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Book Description
Kevin Farrell is a real-life, present-day "Tootsie!" Kevin has a new twist on an old Hollywood story. After a debut on TV's "Frasier," boy actor comes to California to seek his fortune in show business. A talented, well-liked working actor, he works consistently, but not quite enough to pay the bills. So following the advice of longtime friend, Kevin decided to supplement his income by selling Tupperware. In drag. It wasn't long before Kevin became Tupperware's number one salesperson in North America! This is his story. Funny, touching, outrageous, irritating moments of parties and hostesses and customers. Inspiring stories of a businessman, a son, a brother, an actor.
Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1496
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Book Description
Author: Wayne Hemingway
Publisher: Fair Winds Press
ISBN: 1592530451
Category : Architecture
Languages : en
Pages : 144
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Book Description
"Cocktail Shakers, Lava Lamps, and Tupperware is a supremely cool and consumer-driven showcase of everyday interior design of the 1950s, 60s, 70s, and 80s. From toasted-sandwich makers and Tupperware containers to mass-produced polypropylene or tubular steel chairs and from porch swings to cocktail shakers, this book delves into the various living areas of the suburban home land the catalogs from which the artifacts were ordered) to find the best of popular design. The book combines hip graphic treatments with a level of ironic kitsch that reflects the products featured. Internationally acclaimed pop-cultural design aficionado Wayne Hemingway adds his uniquely witty commentary as a collector and champion of mass-produced interior design.
Author:
Publisher:
ISBN:
Category : Business names
Languages : en
Pages : 1632
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Book Description
