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Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
Get Book Here
Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Jamie Sumner
Publisher: Simon and Schuster
ISBN: 153445702X
Category : Juvenile Fiction
Languages : en
Pages : 304
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Book Description
From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.
Author: Abbie Halberstadt
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
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Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Author: Sandy Gingras
Publisher: Sellers Publishing
ISBN: 9781416206859
Category : Family & Relationships
Languages : en
Pages : 64
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Book Description
In Thank You Mom, watercolor artist and writer Sandy Gingras creates original paintings and heartfelt text for a one-of-a-kind tribute to one of the most influential people in everyone's life: Mom. "Dear Mom, Thank you for so many things, for what you say and what you do, for who you are and how you make me feel. Thank you for being my friend, my teacher, my biggest supporter. Thank you most of all for your love. I carry it with me wherever I go. . . ." Created in her signature style of whimsical watercolor illustrations and thoughtful expressions, her work is loved by people all over the world. A perfect gift for Mother's Day or anytime a big thank you to mom is needed.
Author: Kate Siegel
Publisher: Crown Archetype
ISBN: 1101907045
Category : Humor
Languages : en
Pages : 274
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Book Description
Based on the wildly popular Instagram account @CrazyJewishMom, Kate Siegel's essay collection about life with the woman who redefined the term "helicopter mom." There is nothing more wonderful than a mother’s love. There is also nothing more annoying. Who else can proudly insist that you’re perfect while simultaneously making you question every career, fashion, and relationship decision you have ever made? No one understands the delicate mother-daughter dynamic better than Kate Siegel—her own mother drove her so crazy that she decided to broadcast their hilarious conversations on Instagram. Soon, hundreds of thousands of people were following their daily text exchanges, eager to see what outrageous thing Kate’s mom would do next. Now, in Mother, Can You NOT?, Kate pays tribute to the woman who invented the concept of drone parenting. From embarrassing moments (like crashing Kate's gynecological exams) to outrageous stories (like the time she made Kate steal a cat from the pound) to hilarious celebrations (including but not limited to parties for Kate's menstrual cycles), Mother, Can you NOT? lovingly lampoons the lengths to which our mothers will go to better our lives (even if it feels like they’re ruining them in the process).
Author: Derek O'Neill
Publisher: Simon and Schuster
ISBN: 0757317677
Category : Family & Relationships
Languages : en
Pages : 266
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Book Description
"As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.
Author: Becky Thompson
Publisher: WaterBrook
ISBN: 160142812X
Category : Religion
Languages : en
Pages : 226
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Book Description
God’s love, plans, and promises for you are forever unfolding. I get it, Momma. I totally get it. Every day you wake up and try your very best. You love, give, and pour out your life for the ones who call you Momma. But no matter how much you offer, there are still days you feel as though you come up short. You worry, Am I loving these babies enough? Is this ever going to get easier? Why does it seem like I am the only one who cannot balance it all? Sometimes, we just need hope (and maybe a long uninterrupted nap). We need someone to help tune our hearts to the voice of the Father and to remind us that He has not forgotten about us. In Hope Unfolding, Becky Thompson is a friend who reminds you that you aren’t alone, and that God is still writing your story. She guides you to encounter the Truth of God’s presence that not only fuels you with strength, but also a fresh confidence. And beyond gaining faith that tomorrow could be different, you find hope and purpose where you are standing today.
Author: Sheila Heti
Publisher: Henry Holt and Company
ISBN: 1627790780
Category : Fiction
Languages : en
Pages : 305
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Book Description
From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.
Author: Jennette McCurdy
Publisher: Simon and Schuster
ISBN: 1982185821
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013
Author: Donna M. Trickett
Publisher: Xlibris Corporation
ISBN: 1436353246
Category : Medical
Languages : en
Pages : 211
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Book Description
Although someone new is diagnosed with Alzheimer¿s every 72 seconds, Donna M. Trickett, the author of Inside Mom¿s Mind, reveals new hope and understanding through her captivating true story of her mother¿s eight-year struggle with the disease. Inside Mom¿s Mind is saturated with compassion, understanding, inspiration, and a realism that has been acknowledged by professional and family caregivers, alike. You will listen to her mother¿s actual thoughts as you discover over 100 uniquely helpful ideas to better serve your loved one. To learn more about Donna M. Trickett, her writings, and her free workshops, just connect to her web page, www.donnatrickett.com Also, a portion of the sales of this book will be donated to the Alzheimer¿s Foundation of America.
