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Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
Get Book Here
Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 1612491715
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Abbie Halberstadt
Publisher: Harvest House Publishers
ISBN: 0736983783
Category : Religion
Languages : en
Pages : 241
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Book Description
Mama of ten Abbie Halberstadt helps women humbly and gracefully rise to the high calling of motherhood without settling for mediocrity or losing their minds in the process. Motherhood is a challenge. Unfortunately, our worldly culture offers moms little in the way of real help. Mamas only connect to celebrate surviving another day and to share in their misery rather than rejoice in what God has done and to build each other up in hard times. There has a be a better way, a biblical way, for mamas to grow and thrive. As a daughter of Christ, you have been called to be more than an average mama. Attaining excellence doesn’t have to be unsettling but it will take committed focus and a desire to parent well according to God’s grace and for His glory. M is for Mama offers advice, encouragement, and scripturally sound strategies seasoned with a little bit of humor to help you embrace the challenge of biblical motherhood and raise your children with love and wisdom. Mama, you are worthy of the awesome responsibility God has given you. Now it’s time to start believing you can live up to it.
Author: Jamie Sumner
Publisher: Simon and Schuster
ISBN: 153445702X
Category : Juvenile Fiction
Languages : en
Pages : 166
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Book Description
From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.
Author: Catherine Belknap
Publisher: Harmony
ISBN: 0525574921
Category : Family & Relationships
Languages : en
Pages : 224
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Book Description
THE NATIONAL BESTSELLER Hilarious best friends Cat and Nat created a massive online community of moms by sharing their ultra-real and just a bit R-rated dispatches from the mom trenches. From what not to eat a few days after giving birth (chicken wings) to the most effective ways to dodge post-partum sex, Cat & Nat’s Mom Truths shares everything no one will tell you about having kids. Mixing memoir, humor, and advice, Cat and Nat tell never-before-told stories about the stress, guilt, joy, and laundry (oh the laundry!) of being a mom in their first book. With seven kids between them and millions of fans on social media, they get real about the parts of parenting that somehow don’t make the Instagram feed. Sharing their outrageous humor, fearless myth-busting, and genuine comfort on every page, they walk you from pregnancy to the toddler years and beyond. And they dole out ridiculously honest advice, like what you think you need at the hospital when you have your first baby (lip gloss) versus what you actually need (hemorrhoid pillow), and how worried you should really be about germs (less than you are). Fearless crusaders against the perfection myth and all the gluten-free, sugar-free baking it entails, Cat and Nat assure you that you’re already doing a great job, making this an essential companion for moms everywhere.
Author: Derek O'Neill
Publisher: Simon and Schuster
ISBN: 0757317677
Category : Family & Relationships
Languages : en
Pages : 288
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Book Description
"As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.
Author: Erin Cox
Publisher: Hay House, Inc
ISBN: 1401939635
Category : Health & Fitness
Languages : en
Pages : 329
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Book Description
Skip the calorie counting—this gentle guide to post-pregnancy weight loss empowers new moms to make lifestyle changes that naturally lead to improved health and happiness After giving birth, even the most confident, fit, and spiritually centered women can feel depressed, overwhelmed by the responsibilities of motherhood, and disheartened by their postpartum bodies. Erin Cox knows exactly how they feel. She wrote One Hot Mama as a comprehensive guide to support, nurture, and steer women through a fun and completely doable process to lose unwanted pregnancy pounds and create an exceptional life. Erin understands that weight loss is an emotional process, and new mothers need to feel empowered and supported to make healthy lifestyle changes. New moms don’t have the time or energy to count calories, but rather need guidelines and easy-to-implement suggestions on how to improve their diet and exercise routines. Using a realistic approach that has proven to be effective, mothers will be encouraged to make positive life changes that will encourage weight loss, positive thinking, and self-love. Women who read this book will not only feel empowered and invigorated to get their bodies back in shape, but the positive changes will impact every single aspect of life—allowing them to live a joyous and fulfilled life as a woman and mother, even emerging happier and healthier than before getting pregnant.
Author: Donna M. Trickett
Publisher: Xlibris Corporation
ISBN: 1436353246
Category : Medical
Languages : en
Pages : 211
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Book Description
Although someone new is diagnosed with Alzheimer¿s every 72 seconds, Donna M. Trickett, the author of Inside Mom¿s Mind, reveals new hope and understanding through her captivating true story of her mother¿s eight-year struggle with the disease. Inside Mom¿s Mind is saturated with compassion, understanding, inspiration, and a realism that has been acknowledged by professional and family caregivers, alike. You will listen to her mother¿s actual thoughts as you discover over 100 uniquely helpful ideas to better serve your loved one. To learn more about Donna M. Trickett, her writings, and her free workshops, just connect to her web page, www.donnatrickett.com Also, a portion of the sales of this book will be donated to the Alzheimer¿s Foundation of America.
Author: Jennette McCurdy
Publisher: Simon and Schuster
ISBN: 1982185821
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013
Author: Kate Siegel
Publisher: Crown Archetype
ISBN: 1101907045
Category : Humor
Languages : en
Pages : 274
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Book Description
Based on the wildly popular Instagram account @CrazyJewishMom, Kate Siegel's essay collection about life with the woman who redefined the term "helicopter mom." There is nothing more wonderful than a mother’s love. There is also nothing more annoying. Who else can proudly insist that you’re perfect while simultaneously making you question every career, fashion, and relationship decision you have ever made? No one understands the delicate mother-daughter dynamic better than Kate Siegel—her own mother drove her so crazy that she decided to broadcast their hilarious conversations on Instagram. Soon, hundreds of thousands of people were following their daily text exchanges, eager to see what outrageous thing Kate’s mom would do next. Now, in Mother, Can You NOT?, Kate pays tribute to the woman who invented the concept of drone parenting. From embarrassing moments (like crashing Kate's gynecological exams) to outrageous stories (like the time she made Kate steal a cat from the pound) to hilarious celebrations (including but not limited to parties for Kate's menstrual cycles), Mother, Can you NOT? lovingly lampoons the lengths to which our mothers will go to better our lives (even if it feels like they’re ruining them in the process).
