Author: Stewart Alter
Publisher:
ISBN: 9780964262201
Category : Advertising
Languages : en
Pages : 312
Book Description
Truth Well Told
Author: Stewart Alter
Publisher:
ISBN: 9780964262201
Category : Advertising
Languages : en
Pages : 312
Book Description
Publisher:
ISBN: 9780964262201
Category : Advertising
Languages : en
Pages : 312
Book Description
Great Fundraising Organizations
Author: Alan Clayton
Publisher: John Wiley & Sons
ISBN: 139427825X
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: Evidence to explain why some non-profits dramatically grow their revenues whilst others don't. What makes leadership for a Great Fundraising Organization different. That a precise set of internal behaviours are more important in driving growth than external factors. Why some fundraising communications drive growth and why some don't. Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.
Publisher: John Wiley & Sons
ISBN: 139427825X
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Unlock new growth opportunities by transforming your organization's approach to fundraising In Great Fundraising Organizations, renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. Accessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: Evidence to explain why some non-profits dramatically grow their revenues whilst others don't. What makes leadership for a Great Fundraising Organization different. That a precise set of internal behaviours are more important in driving growth than external factors. Why some fundraising communications drive growth and why some don't. Great Fundraising Organizations earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations.
Counter-Cola
Author: Amanda Ciafone
Publisher: University of California Press
ISBN: 0520299019
Category : History
Languages : en
Pages : 424
Book Description
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
Publisher: University of California Press
ISBN: 0520299019
Category : History
Languages : en
Pages : 424
Book Description
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
BrandDigital
Author: Allen P. Adamson
Publisher: Macmillan
ISBN: 0230606040
Category : Business & Economics
Languages : en
Pages : 289
Book Description
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
Publisher: Macmillan
ISBN: 0230606040
Category : Business & Economics
Languages : en
Pages : 289
Book Description
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
The Times and Seasons
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 392
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 392
Book Description
The Other Office 3
Author: Ana Martins
Publisher: Frame Publishers
ISBN: 9492311208
Category : Architecture
Languages : en
Pages : 516
Book Description
The latest volume in Frame’s series of books on workplace design, The Other Office 3 highlights inspirational interiors that are setting the trends in creative workplace design. At its core are around 100 pioneering projects drawn from 86 practices all over the world. Featured offices include ad agencies, media outfits, technology firms and co-workspaces, ranging from compact offices and design hubs to large workplaces. The Other Office 3 is divided into three chapters, each of which offers insight into the main factors driving contemporary office design: the role of the workplace as a brand asset, the growing concern for employee wellbeing, and the need to create inspiring and energising workspaces. Projects are presented on four to six pages, including an in-depth description of both concept and design, illustrated by stunning photography. Outlined are the challenges that designers must overcome to be able to realize more efficient, modern and – all importantly – creative work environments. This book focuses on the current trends in office design, developed with a knowledge of what is at the heart of a creative workforce and its day-to-day requirements. The Other Office 3 highlights outstanding projects and inspirational spaces from across the globe. Features - This 512-page reference book, the latest in Frame’s workplace design series, offers a global overview of prevailing trends in office design - It is filled with nearly 100 pioneering office designs, developed by 86 international studios in the past three years - The book is divided into three chapters, each of which offers insight into the main factors driving contemporary office design - The book’s chapters are contextualised through a brief introduction that sets the tone of the pages ahead. - Featured projects are accompanied by descriptive text and stunning photography.
Publisher: Frame Publishers
ISBN: 9492311208
Category : Architecture
Languages : en
Pages : 516
Book Description
The latest volume in Frame’s series of books on workplace design, The Other Office 3 highlights inspirational interiors that are setting the trends in creative workplace design. At its core are around 100 pioneering projects drawn from 86 practices all over the world. Featured offices include ad agencies, media outfits, technology firms and co-workspaces, ranging from compact offices and design hubs to large workplaces. The Other Office 3 is divided into three chapters, each of which offers insight into the main factors driving contemporary office design: the role of the workplace as a brand asset, the growing concern for employee wellbeing, and the need to create inspiring and energising workspaces. Projects are presented on four to six pages, including an in-depth description of both concept and design, illustrated by stunning photography. Outlined are the challenges that designers must overcome to be able to realize more efficient, modern and – all importantly – creative work environments. This book focuses on the current trends in office design, developed with a knowledge of what is at the heart of a creative workforce and its day-to-day requirements. The Other Office 3 highlights outstanding projects and inspirational spaces from across the globe. Features - This 512-page reference book, the latest in Frame’s workplace design series, offers a global overview of prevailing trends in office design - It is filled with nearly 100 pioneering office designs, developed by 86 international studios in the past three years - The book is divided into three chapters, each of which offers insight into the main factors driving contemporary office design - The book’s chapters are contextualised through a brief introduction that sets the tone of the pages ahead. - Featured projects are accompanied by descriptive text and stunning photography.
Winning Reputations
Author: C. Genasi
Publisher: Springer
ISBN: 1403937532
Category : Business & Economics
Languages : en
Pages : 209
Book Description
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Publisher: Springer
ISBN: 1403937532
Category : Business & Economics
Languages : en
Pages : 209
Book Description
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Advertising & Selling
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
Book Description
Proceedings of the Twelfth Anniversary of the University Convocation of the State of New York
Author: Anonymous
Publisher: BoD – Books on Demand
ISBN: 3382831465
Category : Fiction
Languages : en
Pages : 277
Book Description
Reprint of the original, first published in 1875. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Publisher: BoD – Books on Demand
ISBN: 3382831465
Category : Fiction
Languages : en
Pages : 277
Book Description
Reprint of the original, first published in 1875. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Bottled
Author: Sara Byala
Publisher: Hurst Publishers
ISBN: 1805261169
Category : Social Science
Languages : en
Pages : 437
Book Description
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled is the first assessment of the social, commercial and environmental impact of one of the planet’s biggest brands and largest corporations, in Africa. Sara Byala charts the company’s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone’s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola’s generative work offset the human and planetary costs associated with its growth in the twenty-first century?
Publisher: Hurst Publishers
ISBN: 1805261169
Category : Social Science
Languages : en
Pages : 437
Book Description
Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. Bottled is the first assessment of the social, commercial and environmental impact of one of the planet’s biggest brands and largest corporations, in Africa. Sara Byala charts the company’s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone’s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola’s generative work offset the human and planetary costs associated with its growth in the twenty-first century?