Author: Anna N Schlegel
Publisher: FriesenPress
ISBN: 1460287061
Category : Business & Economics
Languages : en
Pages : 115

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Book Description
TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

Author: Anna N Schlegel
Publisher: FriesenPress
ISBN: 1460287053
Category : Business & Economics
Languages : en
Pages : 106

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Book Description
TODAY'S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company's website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider's look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team's research to build your brand's presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

Author: Ángel Cabrera
Publisher: Harvard Business Press
ISBN: 1422183246
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
What does it take to lead a global business? What makes being a global business leader today such a complex task? It’s more than mastering your knowledge of various geographies and cultures, though that is essential. But to succeed, you must also master the complex mind-set and competencies needed to lead in today’s fully globalized world. Not an easy assignment. Enter Ángel Cabrera and Gregory Unruh. In Being Global, they pull from their extensive experience as well as research they conducted at the Thunderbird School of Global Management, which has been cited by the Financial Times, U.S. News and World Report, and The Economist for its authority on global business. In Being Global, Cabrera and Unruh define a new context for global leadership, vividly illustrating both the challenges and the opportunities facing today’s executives. How can you be effective? What new skills must you learn in order to be successful? What do international teams do to stay connected while still producing results on a regional scale? Being Global is written for leaders at all levels of their careers—whether in big business or small, private sector or government—who aspire to think and act globally and who need some help getting there. Being a global citizen is just the starting point. Cabrera and Unruh provide the tools and guidance to help you develop even deeper leadership skills, to benefit both you and your organization.

Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251314705
Category : Biography & Autobiography
Languages : en
Pages : 192

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Book Description
At the United Nations Conference of 1943, in Hot Springs, Virginia, a specific plan was drawn up for the establishment of a permanent organization in the field of food and agriculture. The Food and Agriculture Organization of the United Nations (FAO) was founded a few years later, on 16 October 1945 in Quebec City, in Canada, and then temporarily established in Washington, D.C., in the United States of America. On 29 November 1949, the FAO General Conference established that the new permanent headquarters would be located in Rome, Italy. Today, around 11 000 people work for FAO, from almost all of the 194 Member Nations. They include agronomists, ichthyologists, and experts in food security and forestry, as well as in politics, law, economics and social development. This purpose of this book is to recount the Organization’s history, its mission and its day-to-day work in achieving its mandate: to eradicate hunger, food insecurity and malnutrition worldwide; eliminate rural poverty; promote the sustainable use of natural resources and encourage the development of more efficient and inclusive agricultural and food systems, through the definition of agreements and standards.

Author: Peter Cheverton
Publisher: Kogan Page Publishers
ISBN: 0749452277
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global operational structure, and has the ability to implement global decisions. Cheverton then details the factors critical to successful handling of a global account. The implications of making the wrong decisions in a global marketplace are enormous. Global Account Management gives readers the information and insight they need to ensure the future success of their companies.

Author: Michael Dickmann
Publisher: Routledge
ISBN: 1136907963
Category : Business & Economics
Languages : en
Pages : 503

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Book Description
With interest in the global environment and the management of ‘talent’ increasing, understanding the issue of global careers is crucial for students and managers alike. This exciting book captures broad research extending to a large set of diverse motivations, experiences, and outcomes of international work in global ‘for profit’ and ‘not for profit’ organizations and delivers nuanced insights into the management of international employees for firms and governmental/non-governmental organizations. This text covers global career issues in-depth, working at the intersection of career and international human resource management and using a number of perspectives, such as organizational or individual ones. Chapters include: theories, frameworks and concepts supporting research/data where relevant managerial implications, summaries, learning points, figures and tables. Illustrated with up to the minute case studies from companies such as Pepsi, Imperial Tobacco, Cadbury Schweppes, PricewaterhouseCoopers, Philips, HSBC, Misys, Philip Morris International and Masterfoods, Global Careers is essential reading for all those studying or concerned with career management, human resource management and international business.

Author: Peter Reilly
Publisher: CRC Press
ISBN: 1317127781
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
The HR function is having to adjust itself to the implications of the globalisation of business activity. This has meant adjusting its philosophy, policies and practices to fit new organisational imperatives, as well as creating its own refashioned service delivery model. Peter Reilly and Tony Williams's Global HR explores the key issues of building an international brand, culture and talent pool, whilst contributing to business and functional transformation, drawing on examples from multinationals in telecoms, fast-moving consumer goods, manufacturing, software, services and commodities. In doing so, they offer insights into managing people and businesses that no organization can ignore.

Author: Thomas L. Friedman
Publisher: Macmillan
ISBN: 9780374292782
Category : Computers
Languages : en
Pages : 682

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Book Description
Explores globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political.

Author: Christine Beaule
Publisher: University of Arizona Press
ISBN: 0816541388
Category : Social Science
Languages : en
Pages : 320

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Book Description
The Spanish Empire was a complex web of places and peoples. Through an expansive range of essays that look at Africa, the Americas, Asia, the Caribbean, and the Pacific, this volume brings a broad range of regions into conversation. The contributors focus on nuanced, comparative exploration of the processes and practices of creating, maintaining, and transforming cultural place making within pluralistic Spanish colonial communities. The Global Spanish Empire argues that patterned variability is necessary in reconstructing Indigenous cultural persistence in colonial settings. The volume’s eleven case studies include regions often neglected in the archaeology of Spanish colonialism. The time span under investigation is extensive as well, transcending the entirety of the Spanish Empire, from early impacts in West Africa to Texas during the 1800s. The contributors examine the making of a social place within a social or physical landscape. They discuss the appearance of hybrid material culture, the incorporation of foreign goods into local material traditions, the continuation of local traditions, and archaeological evidence of opportunistic social climbing. In some cases, these changes in material culture are ways to maintain aspects of traditional culture rather than signifiers of new cultural practices. The Global Spanish Empire tackles broad questions about Indigenous cultural persistence, pluralism, and place making using a global comparative perspective grounded in the shared experience of Spanish colonialism. Contributors Stephen Acabado Grace Barretto-Tesoro James M. Bayman Christine D. Beaule Christopher R. DeCorse Boyd M. Dixon John G. Douglass William R. Fowler Martin Gibbs Corinne L. Hofman Hannah G. Hoover Stacie M. King Kevin Lane Laura Matthew Sandra Montón-Subías Natalia Moragas Segura Michelle M. Pigott Christopher B. Rodning David Roe Roberto Valcárcel Rojas Steve A. Tomka Jorge Ulloa Hung Juliet Wiersema

Author: Daniela V. Dimitrova
Publisher: Rowman & Littlefield
ISBN: 153814686X
Category : Language Arts & Disciplines
Languages : en
Pages : 258

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Book Description
Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book offers an up-to-date, thorough overview of media developments in all world regions embedded in their unique political, cultural and economic context. Covering theoretical foundations of global journalism, from the classic Four Theories of the Press to more nuanced media models, this text proposes a framework for studying world media systems. Contributed chapters cover a wide range of topics, including media freedom, global news cultures, professional ethics and responsibilities, and education of global journalists, as well as the role of technology and issues such as fake news, soft power and public diplomacy, foreign news reporting and international news flow. Visit Globaljournalism.org to access additional class materials, case studies, and multimedia.