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Author: C. Kerns
Publisher: Springer
ISBN: 1137479566
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: C. Kerns
Publisher: Springer
ISBN: 1137479566
Category : Business & Economics
Languages : en
Pages : 234
Get Book
Book Description
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Author: Roger M. Olien
Publisher: Texas A&M University Press
ISBN: 9781585446063
Category : Biography & Autobiography
Languages : en
Pages : 268
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Book Description
In the 1970s and 1980s the Texas wildcatter was a recognizable figure in popular culture. Since then, the wildcatter's role is less celebrated but still important, as shown in the new introduction to this edition of a book originally published in 1984 by Texas Monthly Press. Drawing heavily on oral histories, this book tells the story of the West Texas independents as a group, looking at their business strategies in the context of their national, regional, and local conditions. The focus is on the Permian Basin and southeastern New Mexico over the sixty-year period in which the region rose to prominence on the American oil scene, producing about one-fifth of the nation's output. It is a story that covers vast technological change, governmental regulation, and economic fluctuation with profound implications for the oil and gas community. The new introduction brings the story up-to-date by addressing not only the subsequent careers of the wildcatters described in the book but also the role of independents in the current economy. ROGER M. OLIEN, who holds a Ph.D. from Brown University, lives in Austin and is a member of the TSHA Speakers Bureau.DIANA DAVIDS HINTON holds the J. Conrad Dunagan Chair in regional and business history at the University of Texas-Permian Basin. Her Ph.D. is from Yale University.
Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 1000290646
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Duncan Clarke
Publisher: Profile Books
ISBN: 184765455X
Category : Business & Economics
Languages : en
Pages : 1341
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Book Description
Based on thirty years in the global oil game, intimate knowledge of African history and direct experience of over forty countries, this comprehensive book shows that Africa's flaws are not the whole story, when it comes to the continent's history. A definitive yet original account of the rush for Africa's oil, this is also a guide to the hidden face of Africa. Duncan Clarke begins by placing African oil issues in their historical context before tackling the issues of power, nationalism and different parties' strategies for control that have led to today's oil scene. This book is the ultimate reference work on oil in Africa - which is vital to everyone's future around the world.
Author: Trendology Research
Publisher:
ISBN: 9780982271025
Category : Industries
Languages : en
Pages : 282
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Book Description
Author: Edward A. Beaumont
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 320
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Book Description
Author:
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 186
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Book Description
Author: G. La Malfa
Publisher:
ISBN:
Category : Greenhouse management
Languages : en
Pages : 444
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Book Description
Author:
Publisher:
ISBN:
Category : Petroleum
Languages : en
Pages : 1110
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Book Description
