Market Research in Travel and Tourism PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Market Research in Travel and Tourism PDF full book. Access full book title Market Research in Travel and Tourism by Paul Brunt. Download full books in PDF and EPUB format.

Market Research in Travel and Tourism

Market Research in Travel and Tourism PDF Author: Paul Brunt
Publisher: Routledge
ISBN: 9780750630825
Category : Marketing research
Languages : en
Pages : 0

Get Book Here

Book Description
Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies