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Author: United States. Department of Transportation
Publisher:
ISBN:
Category : Federal aid to minority business enterprises
Languages : en
Pages : 328
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Book Description
Author: United States. Department of Transportation
Publisher:
ISBN:
Category : Federal aid to minority business enterprises
Languages : en
Pages : 328
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Book Description
Author:
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 218
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Book Description
Author: United States. Dept. of Agriculture. Economic Research Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 922
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Book Description
Author: Peter Ben Everett
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 92
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Author: United States Department of Agriculture. Economic Research Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 370
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Book Description
Author: Scott Ambrose
Publisher: Routledge
ISBN: 0429614160
Category : Transportation
Languages : en
Pages : 256
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Book Description
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.
Author: Michael J Rycroft
Publisher: Springer Science & Business Media
ISBN: 9780792367529
Category : Reference
Languages : en
Pages : 364
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Book Description
M. Rycroft, FacultyMember, InternationalSpaceUniversity e-mail:
[email protected] "The Space Transportation Market: Evolution or Revolution?" was the question which was the focus for the papers presented, and also the Panel Discussions, at the fifth annual Symposium organised by the International Space University. Held in Strasbourg, France, for three lively days at the end of May 2000, the Symposium brought together representatives of the developers, providers and operators of space transportation systems, of regulatory bodies, and of users of the space transportation infrastructure in many fields, as well as experts in policy and market analysis. From the papers published here, it is clear that today's answer to the question tends more towards evolution than to revolution. The space launch industry is still not a fully mature one, and is still reliant on at least partial funding by governments. Better cooperation is essential between governments, launch providers, satellite builders and satellite operators in order to reduce the problems which the space transportation market faces today.
Author:
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 40
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Author: Yarlagadda Srinivasulu
Publisher: APH Publishing
ISBN: 9788176489768
Category : Bus lines
Languages : en
Pages : 326
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Book Description
Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.
Author: Susan Cowan Jakubiak
Publisher: Transportation Research Board
ISBN: 9780309048521
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
