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Author: Andrius Kasparas
Publisher: Taylor & Francis
ISBN: 104014991X
Category : Language Arts & Disciplines
Languages : en
Pages : 268
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Book Description
This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
Author: Andrius Kasparas
Publisher: Taylor & Francis
ISBN: 104014991X
Category : Language Arts & Disciplines
Languages : en
Pages : 268
Get Book Here
Book Description
This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Ben Pinnington
Publisher:
ISBN: 9781781335895
Category :
Languages : en
Pages : 230
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Book Description
Making Waves is an insider's guide to public relations in the international maritime sector.
Author: Russ Harmer
Publisher: Springer Nature
ISBN: 3031642856
Category :
Languages : en
Pages : 248
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Book Description
Author: Thomas Donaldson
Publisher: American Mathematical Soc.
ISBN: 0821818430
Category : Boundary value problems
Languages : en
Pages : 171
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Book Description
This monograph is concerned with the properties of rational functions with coefficients which are partial differential operators; the Laplace transform calculus will follow from these properties in a standard way once the properties themselves have been established. A general existence theory for a class of hypoelliptic linear partial differential boundary problems is also developed.
Author: Alan Marshall
Publisher: Springer Science & Business Media
ISBN: 1489903364
Category : Science
Languages : en
Pages : 564
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Book Description
In virtually all types of experiments in which a response is analyzed as a function of frequency (e. g. , a spectrum), transform techniques can significantly improve data acquisition and/or data reduct ion. Research-level nuclear magnet ic resonance and infra-red spectra are already obtained almost exclusively by Fourier transform methods, because Fourier transform NMR and IR spectrometers have been commercially available since the late 1960·s. Similar transform techniques are equally valuable (but less well-known) for a wide range of other chemical applications for which commercial instruments are only now becoming available: for example, the first corrmercial Fourier transform mass spectrometer was introduced this year (1981) by Nicolet Instrument Corporation. The purpose of this volume is to acquaint practicing chemists with the basis, advantages, and applica of Fourier, Hadamard, and Hilbert transforms in chemistry. For tions almost all chapters, the author is the investigator who was the first to apply such methods in that field. The basis and advantages of transform techniques are described in Chapter 1. Many of these aspects were understood and first applied by infrared astronomers in the 1950·s, in order to improve the otherwise unacceptably poor signal-to-noise ratio of their spec tra. However, the computations required to reduce the data were painfully slow, and required a 1 arge computer.
Author: Richard Tolimieri
Publisher: Springer Science & Business Media
ISBN: 1468402056
Category : Technology & Engineering
Languages : en
Pages : 241
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Book Description
The main emphasis of this book is the development of algorithms for processing multi-dimensional digital signals, and particularly algorithms for multi-dimensional Fourier transforms, in a form that is convenient for writing highly efficient code on a variety of vector and parallel computers.
Author:
Publisher: Bioversity International
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
Author: Albert Kaplan
Publisher: Elsevier
ISBN: 0323160530
Category : Medical
Languages : en
Pages : 186
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Book Description
Viral Transformation and Endogenous Viruses is a collection of papers presented at the symposium on ""Viral Transformation and Endogenous Viruses"" held at Vanderbilt University on April 1-2, 1974. Contributors discuss the viral function(s) responsible for the transformation of the cells that are infected with oncogenic viruses, emphasizing the type of changes that characterize transformed cells and the regulatory mechanisms that are altered after malignant transformations. This volume is organized into 10 chapters and begins with an overview of DNA-containing tumor viruses, particularly Simian Virus 40 (SV40) and its mutants with DNA deletions, insertions, and duplications. The integration and transcription of adenovirus DNA is considered, along with the characteristics of temperature-sensitive mutants of these viruses. The reader is then introduced to the chemistry and biology of RNA-containing tumor viruses, which are useful reagents to study neoplastic transformation both in vivo and in vitro. A major aspect of these viruses concerns the analysis of their genome at the chemical and genetic levels. The last part of the book is devoted to biochemical and genetic analyses of endogenous viruses isolated from avian cells. This book is a valuable resource for scientists and investigators in fields such as pathology, molecular virology, molecular biology, microbiology, oncology, and biochemistry.
Author: A.H. Zemanian
Publisher: Courier Corporation
ISBN: 0486151948
Category : Mathematics
Languages : en
Pages : 404
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Book Description
Distribution theory, a relatively recent mathematical approach to classical Fourier analysis, not only opened up new areas of research but also helped promote the development of such mathematical disciplines as ordinary and partial differential equations, operational calculus, transformation theory, and functional analysis. This text was one of the first to give a clear explanation of distribution theory; it combines the theory effectively with extensive practical applications to science and engineering problems. Based on a graduate course given at the State University of New York at Stony Brook, this book has two objectives: to provide a comparatively elementary introduction to distribution theory and to describe the generalized Fourier and Laplace transformations and their applications to integrodifferential equations, difference equations, and passive systems. After an introductory chapter defining distributions and the operations that apply to them, Chapter 2 considers the calculus of distributions, especially limits, differentiation, integrations, and the interchange of limiting processes. Some deeper properties of distributions, such as their local character as derivatives of continuous functions, are given in Chapter 3. Chapter 4 introduces the distributions of slow growth, which arise naturally in the generalization of the Fourier transformation. Chapters 5 and 6 cover the convolution process and its use in representing differential and difference equations. The distributional Fourier and Laplace transformations are developed in Chapters 7 and 8, and the latter transformation is applied in Chapter 9 to obtain an operational calculus for the solution of differential and difference equations of the initial-condition type. Some of the previous theory is applied in Chapter 10 to a discussion of the fundamental properties of certain physical systems, while Chapter 11 ends the book with a consideration of periodic distributions. Suitable for a graduate course for engineering and science students or for a senior-level undergraduate course for mathematics majors, this book presumes a knowledge of advanced calculus and the standard theorems on the interchange of limit processes. A broad spectrum of problems has been included to satisfy the diverse needs of various types of students.
