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Author: Barry Wacksman
Publisher: John Wiley & Sons
ISBN: 1118907213
Category : Business & Economics
Languages : en
Pages : 261
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Book Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Author: Barry Wacksman
Publisher: John Wiley & Sons
ISBN: 1118907213
Category : Business & Economics
Languages : en
Pages : 261
Get Book Here
Book Description
In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.
Author: Andrew C. Billings
Publisher: Routledge
ISBN: 1136838813
Category : Language Arts & Disciplines
Languages : en
Pages : 273
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Book Description
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Author: Arolda Elbasani
Publisher: Routledge
ISBN: 1136734139
Category : Political Science
Languages : en
Pages : 216
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Book Description
The book investigates the scope and limitations of the transformative power of EU enlargement in the Western Balkans. The extension of EU enlargement policy to the region has generated high expectations that enlargement will regulate democratic institution-building and foster reform, much as it did in Central and Eastern Europe. However, there is very little research on whether and how unfavourable domestic conditions might mitigate the transformative power of the EU. This volume investigates the role of domestic factors, identifying ‘stateness’ as the missing link between the assumed transformative power of the EU and the actual capacity to adopt EU rules across the region. Including chapters on Croatia, Serbia, Macedonia, Albania, Kosovo, and Bosnia-Herzegovina, leading scholars in the field offer up-to-date comparative analysis of key areas of institutional and policy reform; including state bureaucracy, rule of law, electoral management, environmental governance, cooperation with the International Court of Justice, economic liberalization and foreign policy. Looking to the future and the implications for policy change, European Integration and Transformation in the Western Balkans provides a new theoretical and empirical focus on this little understood area. The book will be of interest to scholars and students of EU politics, comparative democratisation, post-communist transitions and Balkan area studies.
Author: Ana Landeta Echeberria
Publisher: Springer Nature
ISBN: 3030882411
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This book seeks to build a shared understanding of Artificial Intelligence (AI) within the global business scenario today and in the near future. Drawing on academic theory and real-world case studies, it examines AI’s development and application across a number of business contexts. Taking current scholarship forward in its engagement with AI theory and practice for enterprises and applied research and innovation, it outlines international practices for the promotion of reliable AI systems, trends, research and development, fostering a digital ecosystem for AI and preparing companies for job transformation and building skills. This book will be of great interest to academics studying Digital Business, Digital Strategy, Innovation Management, and Information Technology.
Author: Howard Thomas
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
Strategic Integration Edited by Howard Thomas and Don O’Neal University of Illinois, USA What a company might do; could do; wants to do; should do. These are the four elements of strategy which illustrate the integrative nature of strategic management. It quickly becomes apparent that the key to successful strategy is effective integration — of resources, competences, markets, opportunities, organizational structure, culture, environment, innovation, technology, processes, decisions and actions. There are four crucial areas of debate and these are covered in depth. They are:- Boards and Governance — suggests that no element of strategy is better positioned to influence strategy and its integration than senior management. Competition and Core Competences — examines their interdependence and relationship with successful strategy. Organizational Restructuring — discusses organizational types, IT and strategy, managing in a dynamic environment and measurement of strategic performance. Technology — demonstrates relationship between technological change and strategy, structure, culture, and competition; and the relationship between quality and strategy, and integrating technology and marketing strategies. Strategic Integration is concerned with building and maintaining bridges between theory and practice. On the research side it generates and tests theories related to business and management; and on the practitioner side it shows how to learn, understand, and apply tested theories in practice.
Author: Marja-Leena Stenström
Publisher: Springer Science & Business Media
ISBN: 1402089627
Category : Education
Languages : en
Pages : 249
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Book Description
Marja-Leena Stenstrom ̈ and Pai ̈ vi Tynjal ̈ a ̈ Changing Working Life as a Challenge to Education Recentmacro-leveltrends,suchaseconomicglobalisation,thedevelopmentofthe- formationsociety,changesinmethodsofproductionandtheorganisationofwork,and the growing signi?cance of knowledge as a factor of production, have created a new context for the relationship between education and working life. In this new context, the use of work experience as an educational and learning strategy has become one ofthemostimportantdevelopmentsbothinvocationaleducationandtraining(VET) and in higher education. Although the tradition of making work an integral part of education has varied at different levels of the educational system, the challenges that systems of education currently face are very similar in many respects. These include thechallengeofequivalenceasregardsthelevelofacademicstandards,thechallenge ofdevelopingpedagogicalpracticesfordifferentformsofwork-relatedlearning,and the impact that work-related learning has on the identity of the educational orga- sation, the teacher, and the learner. The diversity of the systems through which work experience is realised, the varying levels of training of workplace trainers, and the lack of industrial experience of vocational school teachers have aroused discussion abouthowtoguaranteeandassessthequalityofthelearningtakingplaceindifferent workplaces and of the work-based learning system as a whole. (See e. g. Boud & Solomon, 2001, p. 27; Grif?ths & Guile, 2004; Guile &Grif?ths, 2001. ) The key pedagogical question regarding collaboration between education and work is how to build a ?rm connection between theory and practice or abstract thinking and practical action – and between the development of general skills and speci?c vocational skills.
Author: Sabine Saurugger
Publisher: Routledge
ISBN: 1317359658
Category : Political Science
Languages : en
Pages : 373
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Book Description
Comparative regional integration has met with increasing interest over the last twenty years with the emergence or reinforcing of new regional dynamics in the EU, NAFTA, MERCOSUR and ASEAN. This volume systematically and comparatively analyses the reasons for regional integration and stalemate in European, Latin American and Asian regional integration. It examines whether regional integration systems change in crisis periods, or more precisely in periods of economic crises, and why they change in different directions. Based on a neo-institutionalist research framework and rigorously comparative research design, the individual chapters analyse why financial and economic crises lead to more or less integrated systems and which factors lead to these institutional changes. Specifically it addresses institutional change in regional integration schemes, power relations between member states and the institutions in different policy domains, and change in individual or collective citizens’ attitudes towards regional integration. Adopting an actor-centred approach, the book highlights which regional integration schemes are influenced by economic and financial crises and how to explain this. This text will be of key interest to scholars, students and policy specialists in regional integration, European Politics, International Relations, and Latin American and Asian studies.
Author: Patricia Bazeley
Publisher: SAGE
ISBN: 1526417162
Category : Social Science
Languages : en
Pages : 410
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Book Description
Integrating Analyses in Mixed Methods Research goes beyond mixed methods research design and data collection, providing a pragmatic discussion of the challenges of effectively integrating data to facilitate a more comprehensive and rigorous level of analysis. Showcasing a range of strategies for integrating different sources and forms of data as well as different approaches in analysis, it helps you plan, conduct, and disseminate complex analyses with confidence. Key techniques include: Building an integrative framework Analysing sequential, complementary and comparative data Identifying patterns and contrasts in linked data Categorizing, counting, and blending mixed data Managing dissonance and divergence Transforming analysis into warranted assertions With clear steps that can be tailored to any project, this book is perfect for students and researchers undertaking their own mixed methods research.
Author:
Publisher: BRILL
ISBN: 9004294554
Category : History
Languages : en
Pages : 324
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Book Description
Processes of Cultural Change and Integration in the Roman World is a collection of studies on the interaction between Rome and the peoples that became part of its Empire between c. 300 BC and AD 300. The book focuses on the mechanisms by which interaction between Rome and its subjects occurred, e.g. the settlements of colonies by the Romans, army service, economic and cultural interaction. In many cases Rome exploited the economic resources of the conquered territories without allowing the local inhabitants any legal autonomy. However, they usually maintained a great deal of cultural freedom of expression. Those local inhabitants who chose to engage with Rome, its economy and culture, could rise to great heights in the administration of the Empire.
Author: Tomar, Pradeep
Publisher: IGI Global
ISBN: 1799869830
Category : Computers
Languages : en
Pages : 357
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Book Description
The internet of things (IoT) has drawn great attention from both academia and industry, since it offers a challenging notion of creating a world where all things around us are connected to the internet and communicate with each other with minimal human intervention. Another component for helping IoT to succeed is cloud computing. The combination of cloud computing and IoT will enable new monitoring services and powerful processing of sensory data streams. These applications, alongside implementation details and challenges, should also be explored for successful mainstream adoption. IoT is also fueled by the advancement of digital technologies, and the next generation era will be cloud-based IoT systems. Integration and Implementation of the Internet of Things Through Cloud Computing studies, analyzes, and presents cloud-based IoT-related technologies, protocols, and standards along with recent research and development in cloud-based IoT. It also presents recent emerging trends and technological advances of cloud-based IoT, innovative applications, and the challenges and implications for society. The chapters included take a strong look at the societal and social aspects of this technology along with its implementations and technological analyses. This book is intended for IT specialists, technologists, practitioners, researchers, academicians, and students who are interested in the next era of IoT through cloud computing.
