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Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1782807381
Category : Computers
Languages : en
Pages : 210
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Book Description
"Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you"--Back cover.
Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1916444628
Category : Computers
Languages : en
Pages : 154
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Book Description
Speaking out when it's unpopular. Back in the day, Henry David Thoreau raged at the robber barons-the big shots of their age, despoiling the environment in the name of progress. Deep in the throes of the seemingly unstoppable growth of tech, a modern-day Thoreau has emerged in the guise of Gerry McGovern-decrying the massive, hidden negative impacts of tech on the environment. McGovern has thoroughly documented in World Wide Waste how tech damages the Earth-and what we should be doing about it. It is not just the acres of discarded computer hardware conveniently dumped in Third World countries. Every time an email is downloaded it contributes to global warming. Every tweet, search, check of a webpage creates pollution. Digital is physical. Those data centers are not in the Cloud. They're on land in massive physical buildings packed full of computers hungry for energy. It seems invisible. It seems cheap and free. It's not. Digital costs the Earth.
Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1782807381
Category : Computers
Languages : en
Pages : 210
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Book Description
"Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you"--Back cover.
Author: Alisa Bonsignore
Publisher: Greenleaf Book Group
ISBN: 1632998831
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
Our digital lives have a significant carbon footprint Welcome to the digital age, which isn’t the sci-fi utopia we were promised. Our lives are increasingly digital, yet most people never consider the energy it takes to store, deliver, and consume the masses of data required to make the internet function. Whether we’re content consumers using retail websites and banking apps or content creators making video calls or posting on social media, the energy used for digital content has a shocking carbon footprint. Sustainable Content explores how we can measure and mitigate these environmental impacts. It delivers a foundational knowledge of sustainability, the effects of content creation and consumption, and why all of this increasingly matters to business management and the planet as a whole. Author and content strategist Alisa Bonsignore has built a career out of helping companies design sustainable content, and in this book, she shares her insights on: • Assessing the environmental impact of our data • Measuring emissions of any form of digital content, from emails to video meetings • Understanding the accelerating impacts of AI • Adding value at work with a sustainability focus • Identifying solutions for change • Mitigating the carbon footprint of data by creating more sustainable content Sustainable Content is an approachable and actionable guide for thoughtful content creation and consumption. Together, we can improve usability, reduce costs, and boost audience satisfaction.
Author: Gerry McGovern
Publisher: Lulu.com
ISBN: 1916444601
Category : Computers
Languages : en
Pages : 186
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Book Description
Essence of Top Tasks is a prioritized list of what matters most to customers. You then continuously improve these top tasks based on evidence of customers trying to complete them. Developed as a result of 15 years of research and practice. Implemented by some of the world's largest organizations: Cisco, Microsoft, NetApp, IBM, Google, European Union, Toyota, Tetra Pak, and hundreds more. More than 300,000 customers have participated in Top Tasks studies in over 40 countries and 30 languages.
Author: Gerry McGovern
Publisher: FT Press
ISBN: 9780273656050
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.
Author: Gerry McGovern
Publisher: FT Press
ISBN: 9780273656043
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408134292
Category : Computers
Languages : en
Pages : 226
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Book Description
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Author: Leyla Acaroglu
Publisher:
ISBN: 9781942526223
Category :
Languages : en
Pages : 60
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Book Description
Make Change is a little handbook for creative rebels that want to do big things. With the goal of empowering and equipping anyone to be an agent of change, the handbook positions social and environmental sustainability as an inherent nexus and core driver. Weaving through a stockpile of historic and contemporary theories and practice opportunities, Make Change guides us through an essential exploration of human behaviour, unpacking brain chemistry, psychological, behavioral and social theories to understand existing systems and how we make decisions within them. The author's logic is that through comprehending existing systems, anyone can intervene to affect, influence and disrupt norms and behaviors with human choice and motivators. Make Change provides practical and theoretical grounding that helps readers craft intended interventions, using systems to enable and enact positive world changing outcomes.
Author: Lizanne Corbit
Publisher: Createspace Independent Pub
ISBN: 9781482094015
Category : Body, Mind & Spirit
Languages : en
Pages : 200
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Book Description
Embody the Divine Feminine's wisdom, blessing you with her presenceListen for the wise gentle guidance she has for youBe soothed by her loving presence as you travel the Feminine Cycle of TransformationLet her love sonnets gently bless you as you live into every dayBe blessed by her every step along your way In The Night Star: Reflections on the Path of the Divine Feminine, Lizanne Corbit takes you on a gentle journey through the stages of the Feminine Cycle of Transformation—descent, death, transformation, resurrection and rebirth. Her sacred writings are here to guide and soothe you through the chaotic changes and challenges of life. This book is meant to provide temenos—a sacred space—within which to land and be caressed by the sonnets of the Great Mother. Pick up Night Star whenever you need guidance, direction and support as you travel on the path of the divine feminine. “On any transformational journey, individual or collective, we are each charged with becoming global citizens. Doing so entails discovering our Original Wisdom from the Sacred Feminine, drawing from it a basis on which to serve Love incarnated. We are, as a humanity, charged with such a Love Project. Lizanne is such a steward.”~Cara Barker, PhD and Author “These beautifully written, eloquently expressed pieces are each a shining light for our own journeys. Reading this glorious book transports the reader to a different place inside. That place is called 'HOME.'”~Paula Jayne Friedland, LCSW
