Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Persuasive Advertising
Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 398
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Anthropogenic Tropical Forests
Author: Noboru Ishikawa
Publisher: Springer Nature
ISBN: 9811375135
Category : Political Science
Languages : en
Pages : 660
Book Description
The studies in this volume provide an ethnography of a plantation frontier in central Sarawak, Malaysian Borneo. Drawing on the expertise of both natural scientists and social scientists, the key focus is the process of commodification of nature that has turned the local landscape into anthropogenic tropical forests. Analysing the transformation of the space of mixed landscapes and multiethnic communities—driven by trade in forest products, logging and the cultivation of oil palm—the contributors explore the changing nature of the environment, multispecies interactions, and the metabolism between capitalism and nature. The project involved the collaboration of researchers specialising in anthropology, geography, Southeast Asian history, global history, area studies, political ecology, environmental economics, plant ecology, animal ecology, forest ecology, hydrology, ichthyology, geomorphology and life-cycle assessment. Collectively, the transdisciplinary research addresses a number of vital questions. How are material cycles and food webs altered as a result of large-scale land-use change? How have new commodity chains emerged while older ones have disappeared? What changes are associated with such shifts? What are the relationships among these three elements—commodity chains, material cycles and food webs? Attempts to answer these questions led the team to go beyond the dichotomy of society and nature as well as human and non-human. Rather, the research highlights complex relational entanglements of the two worlds, abruptly and forcibly connected by human-induced changes in an emergent and compelling resource frontier in maritime Southeast Asia. Chapters ‘Commodification of Nature on the Plantation Frontier’ and ‘Into a New Epoch: The Plantationocene’ are available open access under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License via link.springer.com.
Publisher: Springer Nature
ISBN: 9811375135
Category : Political Science
Languages : en
Pages : 660
Book Description
The studies in this volume provide an ethnography of a plantation frontier in central Sarawak, Malaysian Borneo. Drawing on the expertise of both natural scientists and social scientists, the key focus is the process of commodification of nature that has turned the local landscape into anthropogenic tropical forests. Analysing the transformation of the space of mixed landscapes and multiethnic communities—driven by trade in forest products, logging and the cultivation of oil palm—the contributors explore the changing nature of the environment, multispecies interactions, and the metabolism between capitalism and nature. The project involved the collaboration of researchers specialising in anthropology, geography, Southeast Asian history, global history, area studies, political ecology, environmental economics, plant ecology, animal ecology, forest ecology, hydrology, ichthyology, geomorphology and life-cycle assessment. Collectively, the transdisciplinary research addresses a number of vital questions. How are material cycles and food webs altered as a result of large-scale land-use change? How have new commodity chains emerged while older ones have disappeared? What changes are associated with such shifts? What are the relationships among these three elements—commodity chains, material cycles and food webs? Attempts to answer these questions led the team to go beyond the dichotomy of society and nature as well as human and non-human. Rather, the research highlights complex relational entanglements of the two worlds, abruptly and forcibly connected by human-induced changes in an emergent and compelling resource frontier in maritime Southeast Asia. Chapters ‘Commodification of Nature on the Plantation Frontier’ and ‘Into a New Epoch: The Plantationocene’ are available open access under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License via link.springer.com.
Geothermal Direct Use Engineering and Design Guidebook
Author: Paul J. Lienau
Publisher:
ISBN:
Category : Geothermal engineering
Languages : en
Pages : 430
Book Description
Publisher:
ISBN:
Category : Geothermal engineering
Languages : en
Pages : 430
Book Description
Geological heritage in the Arab region
Author: Sattout, Elsa
Publisher: UNESCO Publishing
ISBN: 9231004042
Category : Political Science
Languages : en
Pages : 154
Book Description
Publisher: UNESCO Publishing
ISBN: 9231004042
Category : Political Science
Languages : en
Pages : 154
Book Description
History of McHenry County, Illinois
Author:
Publisher:
ISBN:
Category : McHenry County (Ill.)
Languages : en
Pages : 640
Book Description
Publisher:
ISBN:
Category : McHenry County (Ill.)
Languages : en
Pages : 640
Book Description
Why INEGI? The saga of a Mexican institution in search of the truth
Author: Instituto Nacional de Estadística y Geografía
Publisher: INEGI
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 516
Book Description
The book presents the National Institute of Statistics and Geography, what is and how it has developed over time, since it was founded in 1983. The Institute is today an eminently technical and at the same time autonomous body of the Mexican State.Beyond a chronology of events, this book raises two needs that have marked the Institute's evolution: the first, to properly measure the many components of reality, whether social, economic or natural; and the second, decisive for the public's trust and whose absence would invalidate the purposes of the previous need, to preserve the information from any consideration, other than strictly professional, in all stages of its production and dissemination.This work conveys INEGI's transcendence as an indispensable institution for the country to respond to the fundamental question, common to all human beings: to know and understand the reality of their environment.
Publisher: INEGI
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 516
Book Description
The book presents the National Institute of Statistics and Geography, what is and how it has developed over time, since it was founded in 1983. The Institute is today an eminently technical and at the same time autonomous body of the Mexican State.Beyond a chronology of events, this book raises two needs that have marked the Institute's evolution: the first, to properly measure the many components of reality, whether social, economic or natural; and the second, decisive for the public's trust and whose absence would invalidate the purposes of the previous need, to preserve the information from any consideration, other than strictly professional, in all stages of its production and dissemination.This work conveys INEGI's transcendence as an indispensable institution for the country to respond to the fundamental question, common to all human beings: to know and understand the reality of their environment.
Colon Classification
Author: S. R. Ranganathan
Publisher: Ess Ess Publication
ISBN: 9788170004233
Category : Colon classification
Languages : en
Pages : 0
Book Description
The works of the renowned Dr. Shiyali Ramamrita Ranganathan - considered the father of library science in India - cover certain facets of library and information science. These library science classics - reprinted by Ess Ess Publications - make Dr. S.R. Ranganathan's work available to the current generation of librarians.
Publisher: Ess Ess Publication
ISBN: 9788170004233
Category : Colon classification
Languages : en
Pages : 0
Book Description
The works of the renowned Dr. Shiyali Ramamrita Ranganathan - considered the father of library science in India - cover certain facets of library and information science. These library science classics - reprinted by Ess Ess Publications - make Dr. S.R. Ranganathan's work available to the current generation of librarians.
Precision Agriculture Technology for Crop Farming
Author: Qin Zhang
Publisher: CRC Press
ISBN: 1000218988
Category : Science
Languages : en
Pages : 409
Book Description
This book provides a review of precision agriculture technology development, followed by a presentation of the state-of-the-art and future requirements of precision agriculture technology. It presents different styles of precision agriculture technologies suitable for large scale mechanized farming; highly automated community-based mechanized production; and fully mechanized farming practices commonly seen in emerging economic regions. The book emphasizes the introduction of core technical features of sensing, data processing and interpretation technologies, crop modeling and production control theory, intelligent machinery and field robots for precision agriculture production.
Publisher: CRC Press
ISBN: 1000218988
Category : Science
Languages : en
Pages : 409
Book Description
This book provides a review of precision agriculture technology development, followed by a presentation of the state-of-the-art and future requirements of precision agriculture technology. It presents different styles of precision agriculture technologies suitable for large scale mechanized farming; highly automated community-based mechanized production; and fully mechanized farming practices commonly seen in emerging economic regions. The book emphasizes the introduction of core technical features of sensing, data processing and interpretation technologies, crop modeling and production control theory, intelligent machinery and field robots for precision agriculture production.
The Hacker's Dictionary
Author: Eric S. Raymond
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548201579
Category :
Languages : en
Pages : 508
Book Description
This document is a collection of slang terms used by various subcultures of computer hackers. Though some technical material is included for background and flavor, it is not a technical dictionary; what we describe here is the language hackers use among themselves for fun, social communication, and technical debate.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548201579
Category :
Languages : en
Pages : 508
Book Description
This document is a collection of slang terms used by various subcultures of computer hackers. Though some technical material is included for background and flavor, it is not a technical dictionary; what we describe here is the language hackers use among themselves for fun, social communication, and technical debate.
The Genus Hebeloma
Author: Jan Vesterholt
Publisher:
ISBN:
Category : Hebeloma
Languages : en
Pages : 152
Book Description
Publisher:
ISBN:
Category : Hebeloma
Languages : en
Pages : 152
Book Description