Traditional Markets and Marketing in Nigeria PDF Download
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Author: Julius O. Onah
Publisher:
ISBN: 9789785225730
Category :
Languages : en
Pages : 0
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Book Description
Author: Julius O. Onah
Publisher:
ISBN: 9789785225730
Category :
Languages : en
Pages : 0
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Book Description
Author: L. R. Vagale
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 168
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Book Description
Author: Chuma Ezedinma
Publisher: IITA
ISBN: 9781312769
Category : Cassava industry
Languages : en
Pages : 53
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Book Description
Author: Sidney R. Smith
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 11
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Book Description
Author: I. Adefolu Akinbode
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 240
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Book Description
Author: Sonny Nwankwo
Publisher: Bloomsbury Publishing USA
ISBN: 0313077061
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Author:
Publisher:
ISBN:
Category : Africa
Languages : en
Pages : 580
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Book Description
Author: S. I. Hugar
Publisher:
ISBN:
Category : Markets
Languages : en
Pages : 240
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Book Description
Study conducted in Gulbarga District, India.
Author: Bamidele A. Ojo
Publisher: Nova Publishers
ISBN: 9781560725800
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
This is a timely book on political transition to civil rule in Nigeria. The socio-political and economic ramifications of the transfer of power to an elected civilian administration and the political chaos resulting from the continued uncertainties surrounding the transition program are examined. Some of the topics which are touched upon are the relationship between the state, capital accumulation, democratic forces, the characteristic political manipulation by the military and the attempt to hold on to power despite demand for civilian democratic rule, the problem of military intervention to the question of national integration, and the core problems of Nigerian economic management and the alternatives for effective management of the Nigerian economy in the Third Republic.
Author: University of Edinburgh. Centre of African Studies
Publisher:
ISBN:
Category : Africa, West
Languages : en
Pages : 140
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Book Description
