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Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1440638861
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Author: Candace Bushnell
Publisher: Hachette UK
ISBN: 1401398278
Category : Fiction
Languages : en
Pages : 416
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Book Description
With a brilliant comic voice as well as Jane Austen's penchant for social satire, Candace Bushnell, who with Sex and the City changed forever how we view New York City, female friendships, and the love of a good pair of Manolos, now brings us a sharply observant, keenly funny, wildly entertaining latter day comedy of manners. Modern-day heroine Janey Wilcox is a lingerie model whose reach often exceeds her grasp, and whose new-found success has gone to her head. As we follow Janey's adventures, Bushnell draws us into a seemingly glamorous world of $100,000 cars, hunky polo players and media moguls, Fifth Avenue apartments, and relationships whose hidden agendas are detectable only by the socially astute. But just as Janey enters this world of too much money and too few morals, unseen forces conspire to bring her down, forcing her to reexamine her values about love and friendship--and how far she's really willing to go to realize her dreams.
Author: Michael J. Silverstein
Publisher: Portfolio Trade
ISBN: 9781591840701
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1440638861
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Author: Lynne Chisholm
Publisher: Council of Europe
ISBN: 9287157650
Category : Political Science
Languages : en
Pages : 172
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Book Description
Proceedings of the Research Seminar on Non-formal Education/Learning in the Youth Sector and the Third Sector, under the Partnership Programme on Youth Research 2002-2005 between the EC and the Council of Europe, held in Strasbourg in April 2004
Author: Candace Bushnell
Publisher: Hachette Books
ISBN: 1401398278
Category : Fiction
Languages : en
Pages : 552
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Book Description
With a brilliant comic voice as well as Jane Austen's penchant for social satire, Candace Bushnell, who with Sex and the City changed forever how we view New York City, female friendships, and the love of a good pair of Manolos, now brings us a sharply observant, keenly funny, wildly entertaining latter day comedy of manners. Modern-day heroine Janey Wilcox is a lingerie model whose reach often exceeds her grasp, and whose new-found success has gone to her head. As we follow Janey's adventures, Bushnell draws us into a seemingly glamorous world of $100,000 cars, hunky polo players and media moguls, Fifth Avenue apartments, and relationships whose hidden agendas are detectable only by the socially astute. But just as Janey enters this world of too much money and too few morals, unseen forces conspire to bring her down, forcing her to reexamine her values about love and friendship--and how far she's really willing to go to realize her dreams.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511020416
Category : Design
Languages : en
Pages : 29
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Book Description
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264025588
Category :
Languages : en
Pages : 256
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Book Description
This volume considers trade liberalisation and development from an economic perspective, aiming to examine these emotive issues using empirical approaches and dispassionate analysis.
Author: David Vogel
Publisher: Harvard University Press
ISBN: 9780674044685
Category : Reference
Languages : en
Pages : 342
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Book Description
Health, safety, and environmental regulations have been traditionally perceived as distinct entities from trade policy, yet today they have become intertwined on a global scale. In this pioneering work, David Vogel integrates environmental, consumer, and trade policy, and explicitly challenges the conventional wisdom that trade liberalization and agreements to promote free trade invariably undermine national health, safety, and environmental standards. Vogel demonstrates that liberal trade policies often produce precisely the opposite effect: that of strengthening regulatory standards. The most comprehensive account of trade and regulation on a global scale, this book analyzes the regulatory dimensions of all major international and regional trade agreements and treaties, including GATT, NAFTA, the Free Trade Agreement between Canada and the United States, and the treaties that created the European Community and Union. He explores in depth some of the most important trade and regulatory conflicts, including the GATT tuna-dolphin dispute, the EC's beef hormone ban, the Danish bottle case, and the debate in the United States over the regulatory implications of both NAFTA and GATT. This timely book unravels the increasingly important and contentious relationship between trade and environmental, health, and safety standards, paying particular attention to the politics that underlie trade and regulatory linkages. Trading Up is essential reading for the business community, policymakers, environmentalists, consumer interest groups, political scientists, lawyers, and economists.
Author: Brewster Kneen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Author: Great Britain. Parliament. House of Commons
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 864
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Book Description
