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Author: Shari Seidman Diamond
Publisher:
ISBN: 9781639050581
Category : Deceptive advertising
Languages : en
Pages : 0
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Book Description
"Second edition of Trademark and Deceptive Advertising Surveys"--
Author: Shari Seidman Diamond
Publisher:
ISBN: 9781639050581
Category : Deceptive advertising
Languages : en
Pages : 0
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Book Description
"Second edition of Trademark and Deceptive Advertising Surveys"--
Author: Jef Richards
Publisher: Routledge
ISBN: 1135436940
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Jacob Jacoby (Researcher in economics)
Publisher: American Bar Association
ISBN: 9781627222655
Category : Law
Languages : en
Pages : 0
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Book Description
"Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. Volume 1 begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: the elements of designing, conducting, and reporting surveys; understanding pertinent aspects of the marketplace; overview of the scientific research process; defining the proper universe; sampling issues; test settings and stimuli; questionnaire construction; implementing the survey and gathering data; numerous issues in aggregating, evaluating, and reporting survey findings"--Unedited summary from book.
Author: James T. Berger
Publisher: LexisNexis
ISBN: 9781632818980
Category : Market surveys
Languages : en
Pages :
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Book Description
Author: Kung-Chung Liu
Publisher: Routledge
ISBN: 1000699749
Category : Law
Languages : en
Pages : 464
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Book Description
There has been little or no study on trademark laws in Asia on a cross-jurisdictional level. This book aims at filling the existing gap and provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and their most-updated trademark case law. The book analyses six of the principal issues that best reflect Asian features in trademark law and trademark development. The cases in the book are principally the most authoritative decisions, usually the first to deal with certain new emerging issues, or the first to apply particular statutory provisions in the respective jurisdiction. Also included are a small number of direction-changing, outlying or even controversial decisions. Each case report is divided into six sections: summary, legal context, facts, reasoning of the court, legal analysis, and commercial or industrial significance. Readers will find this book useful in both its overview of the legal context and how those cases are to be interpreted legally and commercially.
Author: David H. Bernstein
Publisher: Law Journal Seminars Press
ISBN: 9781588521729
Category : Law
Languages : en
Pages :
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Book Description
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author: Insight Information Inc
Publisher: Insight Press
ISBN: 9781550495454
Category : Social surveys
Languages : en
Pages : 333
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Book Description
Author:
Publisher:
ISBN: 9781641050753
Category : Advertising laws
Languages : en
Pages : 234
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Book Description
Author:
Publisher:
ISBN:
Category : Evidence, Expert
Languages : en
Pages : 652
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Book Description
Author: Daniel R. Bereskin
Publisher: Edward Elgar Publishing
ISBN: 1035312409
Category : Law
Languages : en
Pages : 607
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Book Description
Written by a team of international experts, marshalled by one of the world’s foremost trademark lawyers, Trademark Dilution and Free Riding is the leading comparative work on trademark dilution. This book is a must-have resource for trademark professionals worldwide, and will also stand as a valuable reference point for intellectual property scholars.
