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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author:
Publisher:
ISBN:
Category : Air conditioning
Languages : en
Pages : 1338
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Book Description
Author: Kenneth A. Brewer
Publisher: AASHTO
ISBN: 1560513764
Category : Bridges
Languages : en
Pages : 373
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Book Description
Author: Louis A. Robb
Publisher:
ISBN:
Category :
Languages : en
Pages : 664
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Book Description
Author: United States. Federal Supply Service
Publisher:
ISBN:
Category : Government property
Languages : en
Pages : 2
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Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: National Geographic Learning
Publisher: National Geographic Society
ISBN: 9780792242611
Category : Frozen desserts
Languages : en
Pages : 0
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Book Description
Examines how fruit juice changes when it is put in the freezer
Author: Canada. Human Resources Development Canada
Publisher:
ISBN:
Category : Agricultural machinery
Languages : en
Pages : 164
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Book Description
This analysis is directed at the farm equipment mechanic who is capable of setting up, performing pre-delivery work, servicing, and repairing modern farm tractors, machinery, and attachments used in farm enterprises. The analysis identifies tasks and sub-tasks performed by such a mechanic, arranged in blocks of distinct operations relevant to that occupation. These blocks include workplace safety, basic job skills, engines & engine systems, drive train & drive train systems, hydraulics & hydraulic systems, electrical & electronic systems, steering & braking systems, structural components & accessories, and crop equipment. For each task, the document outlines the element of skill and knowledge needed to perform the task adequately, identifies any shifts or changes in technology that affect the task, lists tools and equipment required for the task, and provides an indication of whether the task has been validated by each province and territory. The appendix includes a list of tools and equipment used in the occupation, and a tabulation of the percentage of time a worker spends performing each block and task in a given year (by province/territory and for Canada as a whole).
Author: William R. Tiffany
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 456
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Book Description
Author: Vivian Stannett
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 360
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Book Description
