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Author: G. Wayne Miller
Publisher: Crown Business
ISBN: 0307818802
Category : Antiques & Collectibles
Languages : en
Pages : 456
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Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: G. Wayne Miller
Publisher: Crown Business
ISBN: 0307818802
Category : Antiques & Collectibles
Languages : en
Pages : 456
Get Book Here
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: Mark Bellomo
Publisher: Krause Publications Incorporated
ISBN: 9781440240591
Category : Antiques & Collectibles
Languages : en
Pages : 271
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Book Description
Showcases and details the rare, popular, forgotten, and beloved figures coveted by fans the world over.
Author: John Curry
Publisher:
ISBN: 9781326723699
Category : Games & Activities
Languages : en
Pages : 126
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Book Description
Possibly the sort of wargame H.G Wells might have developed if he had been a child in the 1970s. But perhaps not. Written by Tim Gow (shown left) and Bertrand Plastique, the book recreates battles from the era of the Cold War. Based on the original ideas of H.G. Wells, this book brings the original toy soldier rules up to date to recreate wars from the time of the Cold War onto the wargamer's table top or preferably, his lawn. The rules grasp the essentials of Cold War combat; movement, close assault, direct fire, artillery and air support. They also include additional rules to cover the complexities of engineering, smoke and the wider air battle. They do so in a style reminiscent of Little Wars, just with tanks and aircraft. These rules are straightforward, but comprehensive toy soldier rules that allow the wargamer to experience the battles, actual and potential, from those days.
Author: Rich Alot
Publisher:
ISBN: 9781734029000
Category :
Languages : en
Pages :
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Book Description
A comprehensive guide to Hasbro Star Wars: The Vintage Collection 3.75-Inch Action Figures and Toys released between 2010 -2019.
Author: Thomas Gondolfi
Publisher: Tansaafl Press
ISBN: 9781938124051
Category : Toys
Languages : en
Pages : 230
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Book Description
Don wakes from a normal manufacturing process as a two-meter, sentient teddy bear sporting purple fur. He learns he is the result of a desperate gamble by an autonomous factory with hashed programming. To protect his home, his way of life, and his creator, Don must lead other killer toys across a harsh alien landscape to battle the native fauna of Rigel-3 and even his own kind. His discoveries change not only his view of the wars, but his own Human gods. In spite of these trials, Don's harshest test may be getting his own brethren to believe his adventures and the soul-churning changes needed to survive.
Author: John P. Kellerman
Publisher:
ISBN: 9781903111307
Category : Star Wars figures
Languages : en
Pages : 268
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Book Description
Author: Geoffrey Carlton
Publisher: American Quilter's Society
ISBN: 9781574322897
Category : Star Wars films
Languages : en
Pages : 0
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Book Description
With the release of Star Wars, Episode II, in theaters this spring, a new collecting frenzy will begin for Star Wars collectors everywhere. Not only will there be new merchandise crowding store shelves, but vintage collectibles are sure to skyrocket in value. Star Wars collectibles have been around since the year before the release of the first movie in 1976. Fans and collectors need a trustworthy source for all of these items, and Star Wars Super Collectors Wish Book will fulfill their destiny. There is no other book on the market that even comes close to this oneits loaded with over 23,000 listings and almost 9,000 color photographs! Values are given for loose and mint-in-package movie and character items: cookie jars, puzzles, costumes, action figures, playsets, cups, vehicles, posters, trading cards, micromachines, and thousands more. The book is divided into broad categories for easy location of items, unlike other guides on the market that leave you guessing. In both quantity and quality, this guide is unparalleled and surpasses all others. Though massive, its format makes it a quick, easy-to-use reference. Trust the force to guide you toward Star Wars Super Collectors Wish Book!
Author: Stephen J. Sansweet
Publisher: Chronicle Books
ISBN: 9781452111308
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
Here at last is the complete and definitive collection of the more than 2,500 Star Wars® action figures produced over the last 35 years. Fans and collectors can finally trace the evolution of each character in toy form from the time of their first appearance through the designs of today, with pages of amazing and inventive variations crafted to tell the stories of Luke Skywalker, Darth Maul, and literally hundreds more. Compiled by Stephen J. Sansweet, owner of the world's largest private collection of Star Wars memorabilia, the book also showcases and details the rare, popular, forgotten, and beloved figures coveted by fans the world over, drawing figures from the feature film, video game, and cartoon realms of the vast Star Wars universe.
Author: James T. McCallum
Publisher: London : CG Pub.
ISBN: 9781896522388
Category : Action figures (Toys)
Languages : en
Pages : 0
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Book Description
Irwin Toys The Canadian Star Wars Connection is the first book ever published on the subject of rare Canadian Star Wars toys. Canadian expert collector James McCallum has assembled pictures and the history of some of Star Wars rarest toys. The book details uniquely Canadian Star Wars Toys. With more than a decade of experience in dealing with Canadian Star Wars toys, McCallum shares with us not just the details of the toys themselves, but also how and why they came to be; their availability in the collecting world; and of course, their current market vales; and all done with full colour pictures!
Author: Geoffrey T. Carlton
Publisher: Schiffer Publishing
ISBN: 9780764341601
Category : Action figures (Toys)
Languages : en
Pages : 0
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Book Description
Assembled for the first time are all the Star Wars toys from that galaxy far, far away. This edition focuses solely on the toys, with the thorough text and exhaustive listings dedicated to the documentation and appraisal of generations of favorites from around the globe. Over 8,600 color photos, many not seen in any other publication, help to decipher finds from the common to the rare and exotic at local shops, online, and abroad. Covered here are toys ranging from action figures and their vehicles to weapon toys and yo-yos. Designed as an independent authority on Star Wars toys from 1977 to 2012, this book is a complimentary companion to the Star Wars Super Collector's Wish Book. For anyone with a passion for toys past and present or the epic Star Wars films, this book is a rare gem.
