Towards Improved Decision Calculus Models PDF Download
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Author: David Shani
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 322
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Book Description
Author: David Shani
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 322
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Book Description
Author: John D. C. Little
Publisher:
ISBN:
Category :
Languages : en
Pages : 20
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Book Description
Author: John D. C. Little
Publisher: Hardpress Publishing
ISBN: 9781314981773
Category :
Languages : en
Pages : 76
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Book Description
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Author: John D. C. Little
Publisher: Palala Press
ISBN: 9781379109389
Category : Business & Economics
Languages : en
Pages : 70
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: John D. C. Little
Publisher: Forgotten Books
ISBN: 9780265224496
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Barbara von Halle
Publisher: CRC Press
ISBN: 1420082825
Category : Computers
Languages : en
Pages : 556
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Book Description
In the current fast-paced and constantly changing business environment, it is more important than ever for organizations to be agile, monitor business performance, and meet with increasingly stringent compliance requirements. Written by pioneering consultants and bestselling authors with track records of international success, The Decision Model: A
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 682
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Book Description
Author: Peter S.H. Leeflang
Publisher: Springer Science & Business Media
ISBN: 146154050X
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author: Clyde W. Holsapple
Publisher: Springer Science & Business Media
ISBN: 3662029529
Category : Business & Economics
Languages : en
Pages : 613
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Book Description
Over the past two decades, many advances have been made in the decision support system (DSS) field. They range from progress in fundamental concepts, to improved techniques and methods, to widespread use of commercial software for DSS development. Still, the depth and breadth of the DSS field continues to grow, fueled by the need to better support decision making in a world that is increasingly complex in terms of volume, diversity, and interconnectedness of the knowledge on which decisions can be based. This continuing growth is facilitated by increasing computer power and decreasing per-unit computing costs. But, it is spearheaded by the multifaceted efforts of DSS researchers. The collective work of these researchers runs from the speculative to the normative to the descriptive. It includes analysis of what the field needs, designs of means for meeting recognized needs, and implementations for study. It encompasses theoretical, empirical, and applied orientations. It is concerned with the invention of concepts, frameworks, models, and languages for giving varied, helpful perspectives. It involves the discovery of principles, methods, and techniques for expeditious construction of successful DSSs. It aims to create computer-based tools that facilitate DSS development. It assesses DSS efficacy by observing systems, their developers, and their users. This growing body of research continues to be fleshed out and take shape on a strong, but still-developing, skeletal foundation.
