Tourism Product And Services: Development Strategy And Management Options PDF Download
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Author: Jitendra Kumar Sharma
Publisher: Kanishka Publishers
ISBN: 9788173919879
Category : Tourism
Languages : en
Pages : 368
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Author: Jitendra Kumar Sharma
Publisher: Kanishka Publishers
ISBN: 9788173919879
Category : Tourism
Languages : en
Pages : 368
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Book Description
Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904751
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Author: Bibiana Walder
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503090792
Category : New products
Languages : en
Pages : 184
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Author: John Tribe
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158631
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
Author: Carlos Montenegro
Publisher: Springer Nature
ISBN: 3031441311
Category : Technology & Engineering
Languages : en
Pages : 433
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Book Description
This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
Author: Donald Peterson
Publisher:
ISBN: 9781632401397
Category : Tourism
Languages : en
Pages : 0
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Book Description
Tourism is a major economic contributor. This book provides extensive information regarding the strategies adopted by stake holders in the tourism industry. We have been witnessing huge competition among the organizations in the business world. Companies are looking for resourceful methods to participate in the global tourism market. In business, the major objective is to make profit. However, if the focus is only on profit, it will not to be easy for them to succeed. It is more significant for organizations to find out how to make a well-built strategy in order to be more competitive in the marketplace. More and more organizations have been using pioneering approaches to reinforce their position. Creative working enables organizations to make their position more competitive and be more value-oriented in the global tourism industry. This book is a compilation of various case studies regarding the impact of tourism business strategies accomplished over the years. It presents case studies which illustrate diverse development strategies viable for tourism industries.
Author: Ihnatenko Mykola
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The subject of the research is theoretical, methodological and practical approaches to the peculiarities of the formation and use of new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers. The purpose of the work is to determine the features and suggest ways to form and use new products and brands, PR-management technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic tourism in the context of global restrictions on the movement of people and international tourism activities. The methodological basis of the article is both General scientific and special methods of scientific knowledge. Monographic and historical methods were used in determining the content of tourism products and brands and their evolution; system-structural analysis and synthesis in justifying the types of brands (travel companies, places or destinations, types of tourism and recreation, etc.), advertising and PR-management tools with their promotion; statistical and economic, mathematical modeling and programming in the development of opportunities to attract new products and brands, PR management in marketing strategies for the development of tourism enterprises and rural green tourism enterprises. The article defines the features and suggests ways to form and use new products and brands, PRmanagement technologies in the development strategies of tourism enterprises with a focus on national markets and domestic consumers, domestic types of tourism in the conditions of global restrictions on the movement of people and international tourism activities. It is established that to maintain the competitiveness of enterprises or strengthen the dynamics of their market development, it is advisable to use a rebranding strategy. It is proved that PR management should shape the fashion for recreation and tourism, affirm national human values and feelings of national dignity and patriotism. It is determined that tourism companies should develop more actively external advertising in order to successfully promote their own brands-one of the oldest ways to bring the advertiser's appeal to the General public. The conclusions and results of the article can be used in the educational and scientific process of economic faculties of higher educational institutions. It is advisable to transfer them for practical use in the management of tourist enterprises in order to increase their efficiency on innovative principles. Modern competition conditions are burdened by the coronavirus pandemic. They require tourism enterprises to focus on national tourism markets, domestic tourism and the national consumer at least in the near term. This determines the further differentiation of tourism products and services under a certain brand, taking into account the specific needs of individual groups of customers. This specialization involves creating different brands under the same or different brands that target specific segments of the consumer market.
Author: Anastazia Spajic
Publisher: GRIN Verlag
ISBN: 3346483339
Category : Business & Economics
Languages : en
Pages : 14
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Book Description
Essay from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Applied Sciences Essen, language: English, abstract: Nowadays, companies are required to be constantly willing to change in order to achieve efficient business success. This is due to the fact that markets today are characterized by extensive saturation and overcrowding of competing companies. Finally, the large quantity of products and services on offer is hardly differentiable for consumers. The challenges listed above confirm that systematic and efficient innovation management is necessary to secure the existence and future orientation of companies. Within the tourism industry, in particular, there is enormous pressure to innovate due to global competition and the growing expectations of guests. However, tourism businesses are not known for being innovative, they tend to copy showcase examples. This is because there is often a lack of money for research and development, as well as time, as it is already a major challenge to perform the day-to-day tasks. According to a study by PwC, innovative companies should grow faster, generate more revenue and thus represent a key success factor for companies. Therefore, the question of how to embed systematic innovation management in a company is increasingly coming to the fore. One option used when embedding innovation management in companies is the Blue Ocean Strategy. What exactly is meant by the Blue Ocean strategy and how it works will be explained and demonstrated in more detail in this paper. Furthermore, the focus of this scientific essay is to answer the question of to what extent the application of the Blue Ocean strategy within the tourism industry can contribute to its success. This will be analyzed and explained using the example of the “CitizenM” - Hotel chain. In particular, reference will be made to its focus, divergence, and compelling tagline.
Author: Banwari Lal Raheja
Publisher:
ISBN: 9788189557614
Category : Tourism
Languages : en
Pages : 305
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Book Description
Author: English Tourist Board
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
