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Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 075067945X
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 075067945X
Category : Business & Economics
Languages : en
Pages : 328
Get Book Here
Book Description
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Author: Bonita Kolb
Publisher: Routledge
ISBN: 1136352996
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author: Bonita Kolb
Publisher: Routledge
ISBN: 1134858159
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Author: Dennis R. Judd
Publisher: Yale University Press
ISBN: 9780300078466
Category : Social Science
Languages : en
Pages : 356
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Book Description
An investigation of tourism and its transforming impact on cities, by urban experts from a variety of disciplines. They examine such tourist meccas as Las Vegas, Orlando and Boston, and take up themes such as the marketing of cities and how tourists perceive places.
Author: Bonita Kolb
Publisher: Routledge
ISBN: 1136353003
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author: Bonita Kolb
Publisher: Taylor & Francis
ISBN: 1134858086
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Saurabh Kumar Dixit
Publisher: Routledge
ISBN: 0429555350
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
This timely and significant book explores the characteristics and complexities of Asian urban tourism, considering the extent to which Western paradigms can be transferred to Asian settings and the striking contrasts that exist within the region. In an era of unprecedented urban expansion in Asian cities, this book comes at a time of great urgency, illuminating the possible problems and opportunities that arise when a destination emerges as a tourism hotspot. Split into three parts; introducing Asian urban tourism and urbanization, the management and marketing of Asian cities, and emerging trends and issues associated with Asian urban tourism, the book offers a range of varying and vibrant perspectives from international and interdisciplinary experts in the field. Chapters include studies on a wide range of destinations such as Hong Kong, Macau, Cambodia, Phuket, Kolkata, Busan, Delhi, and Sri Lanka among many others, and explore crucial contemporary themes such as overtourism, urbanization and administrative challenges, world heritage, smart cities and the use of technologies such as VR in urban tourism experience creation. It will be a vital resource for upper-level students, researchers, and academics in tourism, city tourism, Asian studies, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.
Author: Bill Baker
Publisher: Destination Branding Book
ISBN: 9780979707605
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author:
Publisher: Logos Verlag Berlin GmbH
ISBN:
Category :
Languages : en
Pages : 106
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Book Description
Articles: Conceptualising the value of artist residencies: a research agenda Kim Lehman New Public Management reform in European cultural policies: has Poland followed suit? Kamila Lewandowska Leadership styles and values: the case of independent cultural organizations Milena Dragicevic Sesic, Milena Stefanovic Methodology for analyzing the impact of a cultural event on the economy Rafal Kasprzak Changes in the approach to marketing and its application in cultural institutions in Poland Magdalena Sobocinska The Polish-Slovak cross-border cooperation in the sphere of culture: the case study analysis Joanna Kurowska-Pysz, Jolita Greblikaite Nutshell cultural public spaces. Identyfing trends in cultural memory and cultural tourism practices Marcin Poprawski Application of marketing in cultural organizations: the case of the Polish Cultural and Educational Union in the Czech Republic Lukasz Wroblewski Book Reviews Conditions and prospects for developing market orientation in cultural entities by Magdalena Sobocinska Henryk Mruk Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists by Bonita Kolb Katarzyna Bilinska-Reformat
