Tourism Marketing in Western Europe PDF Download
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Author: Nikolaos Boukas
Publisher: CABI
ISBN: 1789248752
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Nikolaos Boukas
Publisher: CABI
ISBN: 1789248752
Category : Business & Economics
Languages : en
Pages : 252
Get Book Here
Book Description
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Author: Ryan Ver Berkmoes
Publisher:
ISBN: 9781741796797
Category : Travel
Languages : en
Pages : 1245
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Book Description
Provides background information on the countries of Western Europe along with recommendations on accommodations, restaurants, sights, shopping, and transportation.
Author: Loretta Chilcoat
Publisher:
ISBN: 9781740599276
Category : Travel
Languages : en
Pages : 1112
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Book Description
Western Europe, 7th Edition presents information on Western European culture and history to help reveal the soul of the region. Also included is a user-friendly language guide for multilingual conversations and over 180 detailed maps for unbeatable navigation.- Up-front colour highlights section plus "top 10" lists- Detailed itineraries reveal classic and less-travelled routes- Unmatched history, culture and background information, with expert author contributions- Easy-to-use maps with cross referencing to text"Down to earth accurate information for every budget, enthusiastically written."-Travel & Leisure
Author: Rick Steves
Publisher: Rick Steves
ISBN: 1631216260
Category : Travel
Languages : en
Pages : 1115
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Book Description
You can count on Rick Steves to tell you what you really need to know when traveling through Europe. With Rick Steves Europe Through the Back Door, you'll learn how to: Plan your itinerary and maximize your time Pack light and right Find good-value hotels and restaurants Travel smoothly by train, bus, car, and plane Avoid crowds and tourist scams Hurdle the language barrier Understand cultural differences and connect with locals Save money while enjoying the trip of a lifetime After 30+ years of exploring Europe, Rick considers this travel skills handbook his life's work, and with his expert introductions to the top destinations in Europe, choosing your next trip will be easy and stress-free. Using the travel skills in this book, you'll experience the culture like a local, spend less money, and have more fun.
Author: Luciano Segreto
Publisher: Berghahn Books
ISBN: 1845459113
Category : History
Languages : en
Pages : 265
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Book Description
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.
Author: Greg Richards
Publisher: CABI
ISBN: 9780851997674
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.
Author: Geert Cole
Publisher: Lonely Planet
ISBN: 9780864424389
Category : Travel
Languages : en
Pages : 1322
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Book Description
A guide to traveling in Andorra, Austria, Belgium, Britain, France, Germany, Ireland, Italy, Liechtenstein, Luxembourg, the Netherlands, Portugal, Spain, and Switzerland
Author: Anthony Ellul
Publisher: Council of Europe
ISBN: 9789287130976
Category : Political Science
Languages : en
Pages : 122
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Book Description
Author: Krzysztof Widawski
Publisher: Springer
ISBN: 3319422057
Category : Science
Languages : en
Pages : 560
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Book Description
This book presents a comprehensive overview of the tourism market development in Central and Eastern European countries. It is divided into 13 chapters, including a chapter dedicated to Belarus, all richly illustrated with colorful maps and illustrations. The book presents the output of international conferences organized every two years by the Department of Regional Geography and Tourism of the University of Wroclaw which have served as inspiration for this book. Chapter 1 provides the characteristics of 20 post-communist countries of the region on the international tourism market and it sets the background and context for the following chapters. Chapters 2 to 13 present the condition of research on tourism, tourist attractions, tourist infrastructure, tourism movement, main types of tourism as well as tourist regionalization in 12 Central and Eastern European countries. All chapters have been updated with reference to the statistics. This book is a revised and updated version of “The Geography of Tourism of Central and Eastern Europe Countries” published by the Department of Regional Geography and Tourism of Wroclaw University in 2012. It has been developed by a group of specialists through their exchange of research experience in the scope of international tourism in Central and Eastern Europe.
Author: Christopher Endy
Publisher: Univ of North Carolina Press
ISBN: 0807863513
Category : Political Science
Languages : en
Pages : 308
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Book Description
Moving beyond traditional state-centered conceptions of foreign relations, Christopher Endy approaches the Cold War era relationship between France and the United States from the original perspective of tourism. Focusing on American travel in France after World War II, Cold War Holidays shows how both the U.S. and French governments actively cultivated and shaped leisure travel to advance their foreign policy agendas. From the U.S. government's campaign to encourage American vacations in Western Europe as part of the Marshall Plan, to Charles de Gaulle's aggressive promotion of American tourism to France in the 1960s, Endy reveals how consumerism and globalization played a major role in transatlantic affairs. Yet contrary to analyses of globalization that emphasize the decline of the nation-state, Endy argues that an era notable for the rise of informal transnational exchanges was also a time of entrenched national identity and persistent state power. A lively array of voices informs Endy's analysis: Parisian hoteliers and cafe waiters, American and French diplomats, advertising and airline executives, travel writers, and tourists themselves. The resulting portrait reveals tourism as a colorful and consequential illustration of the changing nature of international relations in an age of globalization.
