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Author: Johnny Ch Lok
Publisher:
ISBN: 9781691399482
Category :
Languages : en
Pages : 78
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Book Description
The strategy difference between online and offline travel agents1.1The main cost related factors to offline or online travel agentsNowadays, many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily.Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market.The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players.Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market.However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors.However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly.But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.
Author: Johnny Ch Lok
Publisher:
ISBN: 9781691399482
Category :
Languages : en
Pages : 78
Get Book Here
Book Description
The strategy difference between online and offline travel agents1.1The main cost related factors to offline or online travel agentsNowadays, many online or offline travel agents have interest to find what the main factors that can affect their strategies to reduce airline costs. The main factors include route structure, type and characteristics of the aircracft, cost of labor and management quality, which will influence whether which airline routes are the most suitable to let online travel agents or offline travel agents to help them to sell paper air tickets or electronic air tickets to attract travel consumption more easily.Thus, a cost-related strategy is the main important factors to influence travel consumption choice between online or offline travel agents. For example, considering that advantages in costs is an important strategy for carriers to remain in travel transportation market.The deregulation process of travel markets and increasing opportunities for competition have created excess capacity in many markets that causes lower rates, even with its rising costs. Thus, the travel strategic costs management as well as travel consumers that their behavior under different influences can bring competitive advantages over travel players.Cost reduction in the travel market -based industry is a very important way of being competitive between offline and online travel agents, when facing travel air ticket prices decreasing for every trip. So reduce to total travel cost, e.g. fuel, maintenance, labor etc. is relevant, but the influence of ech component on every total trip cost depends on factors that are related or not to airline opertion. For example, some airline can adopt the lowest cost model to sell air tickets from offline or online travel agents which compete for travel passengers with traditional modes as self driving road transport trip in large areas of countries domestic travel market, such as US, UK domestic travel market.However, the decision about the relevance of one cost is not a simple matter. The effectiveness of reduction of each item that comprises the total cost of airline can change over time, depending on both the business model and the scope of the airline company or online /offline travel agent company as well as external factors.However, there are three types of competition advantage between online and offline travel market: They are such as agility, differentiation cost and the differentiation may be related to a product of superior quality, higher value f the brand or the company's positive reputation. Such as the online travel agent's providing the different airline cheap air ticket price and kind of trips to provide to travel consumer consumer comparison or the offline travel agent's famous brand or positive reputation to let travel consumers feel travel agents can provide many actual trip package to let them to compare by oral clearly. Thus, the online travel agent's weakness is lack of travel agent individual exploration to let every travel consumer to understand every trip package more clearly.But online travel agent's strength is it can provdide one website to let travel consumer attempt to compare different trip air ticket and/or hotel price to make personal travel pre-booking decision at home. The another advantage is related to techniques that reduce production cost, making it is possible to offer cheaper air ticket, or hotel room rents, or cheap trip package, than the competition. Such as online travel agent can sell more cheape electronic air ticket price to compare traditional offline travel agent's paper air ticket price.
Author: Johnny Ch Lok
Publisher:
ISBN: 9781079021363
Category :
Languages : en
Pages : 74
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Book Description
Nowadays, global book publishing industry competition is serious. In book publishing market, it divides two kinds of sale methods. One kind is online electronic book or online on demand printing sale method. Another kind is traditional paper book sale method. Thus, book customers can choose to buy their interesting books to study from either internet channel or visiting book store channel.In this book, I shall give my opinions to indicate what the future development trend will influence online or offline book store operation, what the influence development trend will influence web or school campus store operation, what will be the right choice of direction of electronic books ( e-books) future trend and what will be the factors to influence sales and marketing strategies for publishers.Finally, I hope my readers can earn my fresh opinions to judge how to different strategies to operate either electronic book or paper book store more easily in future publishing industry.
Author: Johnny Ch LOK
Publisher:
ISBN:
Category :
Languages : en
Pages : 73
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Book Description
influence sales and marketing strategies for publishers? I feel that how to predict book buyers which is driven by book buying experience and the publisher's credibility ( loyalty) factors which will influence the any book buyer whose make final decision to buy the book from the publisher. As a publisher, a major goal is to extend whose readership and extend whose readers' influences, but where to start? How do publishers understand and serve diverse readers and decision makers in different countries? Whether can readers find the kind topic of book from publishers only, when find the kind topic of book from the university libraries or public libraries? Hence, due to offline and online publishing industry competition is high, global publishers will need to develop a sales plan to satisfy readers' reading taste. For publishers need to conduct book exhibition activities, visit different author's decision makers to research what who like to write negotiate terms to publish books with individual authors, secure sales and manage orders etc. different regulations of publishing to every author.I recommend online or offline publisher ought concern how to publish every book before they decide to sel their every electronic book or paper book to any countries' readers. The marketing strategy includes to develop plan every book sale projection, SWOT ( strengths, weaknesses, opportunities, or threats ) to every book to be published to the country's readers to implement the plan. Book sales program, email communication marketing, lead generation to analyze the results, eg. every book purchasing trends, customer profiles, marketing sementation for every book to follow up and bedrief: Measuring ROI, setting priorities and develops tastics, finally customer needs analysis foe every book sale, it includes GAP analysis, ebook online library visits numbers to experience the ebook and focus groups. The, it is cycle to the develop plan again. Thus, if the publisher can have a better understanding of pricing strategy plan which can create price plan to be strengthed changes or cancelled for every paper book or electronic book sale marketing price strategies. Bringing potentially and disastrous reading experience to readers , this factor can be one good method to increase reader number and book sale price and sale number method. Then, the ebook or paper book publishers can make more accurate ebook or paper book sale price to every sale market, e.g. US or UK which is better book sale market, which kind of book can be the popular to these either market, whether UK readers like to read ebooks more or US readers like to read ebooks more or US readers like to read paper books more or UK readers like to read paper books more. Thus, the ebook or paper book stores can gather these data to analyze whether what every book topic sale price is more accurate to achieve the highest sale number and income.
Author: Johnny Ch Lok
Publisher:
ISBN: 9781677675906
Category :
Languages : en
Pages : 40
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Book Description
What is the online travel sale service strategy? The two most important things for travel operators ( agents) are online travel marketing and strategic management. Former can enhance business operations. Use of (ICT) develops financial capabilities, however, it depends on management choice, financial condition and position. Some researchers recommended that the usage of IT should not be restricted at operatinal level, however it should be extended up to senior level and should be used for decision making. Social media is regarded as a platform where the tourists and travel operators/agents ( suppliers) of tourism industry cross each other. Thus, the role of social media has been directed for future research in tourism industry. Hence, it seems online travel sale service has these features to attract travel consumers to choose to use this online mode to buy electronic air ticket. Such as, airline electronic air ticket price comparison, pre-booking plan seats to avoid full seats flights to delay consumer individual trip plan, pre-booking hotel rooms and prices comparison as well as prebooking restaurant seats and food price and taste comparison, travel destination easy search. Otherwise, these features to attract travel consumers to choose to walk in to travel agents to buy paper air ticket directly. They include: safe cash or visa card payment to avoid personal information is stolen by website payment channel, e.g. via card number, address, name, birth date personal information. Also the travel consumer can enquire any questions from the travel agent and gets individual feedback from the travel agent by oral before who ensure to choose to buy which kind of travel package for whose travel destination. In special, when the travel consumer has much time to spend to enquire any travel trip question, walk in travel agent is the best enquire methos to let the travel consumer to know the trip information clearly.Chapter twoOnline/offline travel operators (agents) maketing strategies2.1Offline walk in travel unique segment service strategyNowadays, online and offlce travel operators competitions are serious. In fact, tourism marketing, there will be more need for online travel operators in the future, due to online travel sale service is popular to be accepted by online travel consumers. Thus, I recommend walk in offline travel agents need to concentrate on focusing some unique travel service to attract new or old travel consumers if who hope to survive.I recommend that they can focus on specific specialized services, such as travel consultation ( specialization) hypothesizing that systematic differences exist between the usage of travel agents for different travel contexts and travel agents can survive if they focus on specific segments of the market, such as older travelers ( segmentation; hypothesizing that systematic differences exist between the usage of travel agents depending on the personal characteristics of travellers). The unique travel needs include: specific services related to package holidays, transport services, beach on city holidays, as well as destinations travellers are not familiar with.I shall give my opinions to provide insight into alternative strategies for travel agencies in a matured travel market with a high internet penetration as below:
Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520719
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author: Johnny Ch LOK
Publisher:
ISBN: 9781790210671
Category :
Languages : en
Pages : 283
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Book Description
IntroductionThis book divides three parts. The first part , I shall explain what the strategies differences are between online and offline book shops. The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers' reading behavior. The third part, I shall explain how to apply artificial intelligent tool to predict traveler behavior as well as I shall indiate what the strategies differences are between online and offline tourism service.My aim research this two questions:(1)What factors influence to predict tourism consumer behavior ( e-travel ticket or paper ticket buyer) more easy than publish consumer behavior ( e-book or paper book buyer) ?(2)Why and how can artificial intelligent tool predict traveler entertainment behavior more easy than book buyer reading behavior?The first part explains online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.Nowadays, online and offline book shop competition is serious. Book readers have these both channel to choose to buy either electronic book or paper book to study. How can traditional offlince book shop achieve strategy to compete online book shop ? What are online book shop weaknesses or strengths? What are traditional offline book shop weaknesses or strengths? What is future book publishing development trend? These questions will have suggestions to be given to book publishers to let them to learn more marketing strategies.Nowadays, publishing industry competition is serious. Electronic books, newspapers will be popular to let readers have more reading method to choice. So, publishers need to consider what factors can attract readers to choose to read their books, magazines, journals, newspapers in order to avoid reading customer number reduces as well as they choose other medias to replace their reading medias. In second part, it concerns how to attract readers' reading interest to persuade them to choose to buy the publish firm's books to read? It is one interesting question to every publisher. I shall explain what factors can influence the readers to keep positive attitude to read the publishers' reading products as well as how to solve any readers' reading interest loses to the publishers' reading product challenges in order to avoid its reading customer number reduces. It is one reading consumption psychological research topic book for every interesting reading psychological publishing industry readers.The Three part aims to explain what strategies will be different between online and offline travel agents as well as I shall indicate how to apply (AI) tool to predict traveler behavior . To indicate what are online travel and general travel service strategy difference aspect.
Author: Alessandro Inversini
Publisher: Springer
ISBN: 331928231X
Category : Business & Economics
Languages : en
Pages : 773
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Book Description
The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in eTourism.
Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author: Johnny Ch Lok
Publisher: Createspace Independent Publishing Platform
ISBN: 9781727338805
Category :
Languages : en
Pages : 282
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Book Description
This book divides three parts. The first part , I shall explain what the strategies differences are between online and offline book shops. The second part, I shall indicate how and why online and offline publishers need to learn how to predict readers' reading behavior. The third part, I shall explain how to apply artificial intelligent tool to predict traveler behavior as well as I shall indiate what the strategies differences are between online and offline tourism service.
Author: Gang Shen
Publisher: Springer Science & Business Media
ISBN: 3642203663
Category : Computers
Languages : en
Pages : 487
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Book Description
The two-volume set CCIS 143 and CCIS 144 constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, held in Guangzhou, China, in April 2011. The 148 revised full papers presented in both volumes were carefully reviewed and selected from a large number of submissions. Providing a forum for engineers, scientists, researchers in electronic commerce, Web application, and communication fields, the conference will put special focus also on aspects such as e-business, e-learning, and e-security, intelligent information applications, database and system security, image and video signal processing, pattern recognition, information science, industrial automation, process control, user/machine systems, security, integrity, and protection, as well as mobile and multimedia communications.
