Total business communication. Profiles and problems for the new century

Total business communication. Profiles and problems for the new century PDF Author: Edoardo Teodoro Brioschi
Publisher: Vita e Pensiero
ISBN: 9788834313633
Category : Business & Economics
Languages : en
Pages : 190

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Book Description

Total business communication. Profiles and problems for the new century

Total business communication. Profiles and problems for the new century PDF Author: Edoardo Teodoro Brioschi
Publisher: Vita e Pensiero
ISBN: 9788834313633
Category : Business & Economics
Languages : en
Pages : 190

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Book Description


CEO Branding

CEO Branding PDF Author: Gabriele Ghini
Publisher: EGEA spa
ISBN: 8823888816
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
The predominant ethical focus of business as perceived by citizens and consumers, along with the leadership demands placed on companies and brands by Generation Z and Light Millennials, serve as the foundation for this volume. Companies that are able to combine influence, credibility, and charisma into a global and local “human touch” will win the challenge. For this reason, CEOs must know how to transform themselves from seducers to pioneers: companies, and no longer just NGOs or parties, are seen as the engine of sustainable change. This work combines a theoretical framework for successful reputation management models with extensive pragmatic research. Insights from 15 Italian CEOs and 14 international CEOs illustrate how they have addressed reputation challenges with strategic and adaptive approaches. In addition, two field studies show that small and medium-sized enterprises and talent acquisition are critical focal points for developing response strategies to market demands and stakeholder expectations. An essential and complete guide for executives, C-level and senior managers aspiring to the role of CEO, those supporting them in brand building, and those studying market entry strategies.

Managing Corporate Communication

Managing Corporate Communication PDF Author: Rossella Gambetti
Publisher: Bloomsbury Publishing
ISBN: 1137292571
Category : Business & Economics
Languages : en
Pages : 552

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Book Description
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Who's who in Italy

Who's who in Italy PDF Author:
Publisher:
ISBN:
Category : Italy
Languages : en
Pages : 1048

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Book Description


Modelling and Analysis of Sustainability Related Issues in New Era

Modelling and Analysis of Sustainability Related Issues in New Era PDF Author: Wen-Hsien Tsai
Publisher: MDPI
ISBN: 3039210246
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
The purpose of this Special Issue is to investigate topics related to sustainability issues in the new era, especially in Industry 4.0 or other new manufacturing environments. Under Industry 4.0, there have been great changes with respect to production processes, production planning and control, quality assurance, internal control, cost determination, and other management issues. Moreover, it is expected that Industry 4.0 can create positive sustainability impacts along the whole value chain. There are three pillars of sustainability, including environmental sustainability, economic sustainability, and social sustainability. This Special Issue collects 15 sustainability-related papers from various industries that use various methods or models, such as mathematical programming, activity-based costing (ABC), material flow cost accounting, fuel consumption model, artificial intelligence (AI)-based fusion model, multi-attribute decision model (MADM), and so on. These papers are related to carbon emissions, carbon tax, Industry 4.0, economic sustainability, corporate social responsibility (CSR), etc. The research objects come from China, Taiwan, Thailand, Oman, Cyprus, Germany, Austria, and Portugal. Although the research presented in this Special Issue is not exhaustive, this Special Issue provides abundant, significant research related to environmental, economic, and social sustainability. Nevertheless, there still are many research topics that require our attention to solve problems of sustainability.

New Age Admissions Strategies in Business Schools

New Age Admissions Strategies in Business Schools PDF Author: Kalia, Shalini
Publisher: IGI Global
ISBN: 1522590757
Category : Education
Languages : en
Pages : 368

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Book Description
Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.

Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0

Contemporary Challenges in Cooperation and Coopetition in the Age of Industry 4.0 PDF Author: Agnieszka Zakrzewska-Bielawska
Publisher: Springer Nature
ISBN: 303030549X
Category : Business & Economics
Languages : en
Pages : 463

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Book Description
This proceedings volume provides a fresh perspective on current challenges in cooperation and coopetition in the age of Industry 4.0. Featuring selected papers from the 10th Conference on Management of Organizations’ Development (MOD) held in Zamek Gniew, Poland, this volume extends the knowledge of cooperation and coopetition, presents analytic tools used in the research, considers the potential impact of Industry 4.0 on collaboration, and provides recommendations for managerial practice. Interorganizational relations have been a relevant topic in the management sciences in recent years. Globalization, social, cultural, and technological progress are among the factors shaping the environment for collaboration, determining the conditions for development and defining a set of new challenges that managers have to face in today's knowledge-based economy. This book, therefore, explores emerging problems of organizational development in the light of the needs and challenges of Industry 4.0. Combining the latest theory and practice, the volume provides a realistic outlook on the network economy and interdependencies both within and between sectors.

Contemporary Issues in Luxury Brand Management

Contemporary Issues in Luxury Brand Management PDF Author: Sylvie Studente
Publisher: Taylor & Francis
ISBN: 1000829359
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy.

Responsible Executive Compensation for a New Era of Accountability

Responsible Executive Compensation for a New Era of Accountability PDF Author: Peter T. Chingos
Publisher: John Wiley & Sons
ISBN: 0471655082
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
A definitive road map to help companies assess and refine their executive reward strategies. Responsible pay has become inextricably linked with corporate governance and long-term shareholder value creation. Responsible Executive Compensation for a New Era of Accountability shows you how to revamp your executive compensation programs to drive shareholder value creation while adhering to the high standards of the new corporate governance environment. Packed with case studies, diagnostics, and contributions from world-renowned experts in executive compensation, this vital resource offers a comprehensive overview of the critical issues affecting executive compensation practice and theory during this new era. Order your copy today!

Century Path

Century Path PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 612

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Book Description