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Author: Rich Eisen
Publisher: Macmillan
ISBN: 1429922575
Category : Sports & Recreation
Languages : en
Pages : 348
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Book Description
Football fans are tired of lame memoirs or technical fantasy football books. Rich Eisen's Total Access gives them what they want—a chance to share in his world of a never-ending football season. It's about eating, living, and breathing the most popular sport in the history of America. The passion. The pageantry. The pigskin. Thanks to his role as host of NFL Total Access, Eisen gets to go to virtually every event on the NFL calendar—the Super Bowl, the Pro Bowl, the Scouting Combine, the NFL Draft, and the Hall of Fame Weekend. You name it, Eisen is there. And thanks to this book, you can go along for the ride with him—in front of the camera interviewing league MVPs or behind the scenes with some of the game's all-time greats. Total Access is the ultimate football book for fans everywhere.
Author: Rich Eisen
Publisher: Macmillan
ISBN: 1429922575
Category : Sports & Recreation
Languages : en
Pages : 348
Get Book Here
Book Description
Football fans are tired of lame memoirs or technical fantasy football books. Rich Eisen's Total Access gives them what they want—a chance to share in his world of a never-ending football season. It's about eating, living, and breathing the most popular sport in the history of America. The passion. The pageantry. The pigskin. Thanks to his role as host of NFL Total Access, Eisen gets to go to virtually every event on the NFL calendar—the Super Bowl, the Pro Bowl, the Scouting Combine, the NFL Draft, and the Hall of Fame Weekend. You name it, Eisen is there. And thanks to this book, you can go along for the ride with him—in front of the camera interviewing league MVPs or behind the scenes with some of the game's all-time greats. Total Access is the ultimate football book for fans everywhere.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 1554
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Book Description
Author: John Langan
Publisher:
ISBN: 9780077263782
Category : English language
Languages : en
Pages : 360
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Book Description
Author: Regis McKenna
Publisher: Harvard Business Press
ISBN: 9781578512447
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology . What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how ? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm. In this unconventional model, says McKenna, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model. For marketers, the end goal changes from creating brand awareness to satisfying customers. And brand itself becomes a "persistent presence" which sustains the customer dialogue however and whenever the customer chooses. McKenna argues that marketers must shed their marginal role as image creators and take on the brave new role of managing this new infrastructure. They must learn to operate with one foot in marketing and one foot in information systems-integrating the people and technological tools necessary to deliver value and novelty to every customer anytime, all the time. Competitive advantage will come from engaging the entire business in this total access network-making marketing a mission-critical, enterprise-wide responsibility. A rousing manifesto by a renowned pioneer of high-tech marketing, Total Access will remake marketing and redefine success in our networked world. AUTHORBIO: Regis McKenna is Chairman of The McKenna Group in Palo Alto, California. He has worked with more than 300 start-ups, including Apple and Intel, and is the bestselling author of Real Time (HBS Press, 1997).
Author: Dejian Liu
Publisher: Springer
ISBN: 9811043434
Category : Science
Languages : en
Pages : 240
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Book Description
This book introduces readers to the current status of smart learning in China by providing extensive and accurate data from different contexts of smart learning. In particular, it investigates smart learning in smart cities, which extends the concept of smart learning to cover both formal and informal learning, and to support life-long learning. With digital technologies and the Internet becoming increasingly integrated into learning, the demand for smart learning has grown steadily, especially in smart city scenarios. As the need for life-long learning is on the rise, smart learning environments in cities should be equipped to meet people’s demands. Smart learning/education is also one of the key applications of smart cities. Though the book’s content mainly focuses on the educational technology field, research in cities and industries is also included. This book offers a valuable resource for graduate students in educational technology, smart learning environment and smart city researchers, cooperative university managers, and all others who are interested in smart learning industries.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Carriers
Languages : en
Pages : 342
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Book Description
![Lake Tahoe Basin, Heavenly Ski Resort Master Plan, Regional Plan for the Lake Tahoe Basin Management Unit, Douglas County [NV], El Dorado County [CA], Alpine County [CA] PDF](https://books.google.com/books/content/images/frontcover/Los2AQAAMAAJ?fife=w80-h100)
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 738
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Book Description
Author:
Publisher:
ISBN:
Category : Weights and measures
Languages : en
Pages : 632
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Book Description
Author: Computer Performance Evaluation Users Group
Publisher:
ISBN:
Category : Electronic digital computers
Languages : en
Pages : 356
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Book Description
Author: International Monetary Fund
Publisher: International Monetary Fund
ISBN: 149834075X
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
The Fund’s concessional facilities are aimed at providing flexible and tailored support to low-income countries (LICs) in their efforts to achieve, maintain, or restore a stable and sustainable macroeconomic position consistent with strong and durable poverty reduction and growth.
