TOPSIS model based on entropy and similarity measure for market segment selection and evaluation

TOPSIS model based on entropy and similarity measure for market segment selection and evaluation PDF Author: Truong Thi Thuy Duong
Publisher: Infinite Study
ISBN:
Category : Mathematics
Languages : en
Pages : 10

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Book Description
The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem.

TOPSIS model based on entropy and similarity measure for market segment selection and evaluation

TOPSIS model based on entropy and similarity measure for market segment selection and evaluation PDF Author: Truong Thi Thuy Duong
Publisher: Infinite Study
ISBN:
Category : Mathematics
Languages : en
Pages : 10

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Book Description
The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem.

Single-Valued Neutrosophic DEMATEL for Segregating Types of Criteria: A Case of Subcontractors’ Selection

Single-Valued Neutrosophic DEMATEL for Segregating Types of Criteria: A Case of Subcontractors’ Selection PDF Author: Lazim Abdullah
Publisher: Infinite Study
ISBN:
Category : Mathematics
Languages : en
Pages : 12

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Book Description
The decision-making trial and evaluation laboratory (DEMATEL) has been used to solve numerous multicriteria decision-making (MCDM) problems, where real numbers are utilised in defining linguistic variables. Although the DEMATEL has shown its success in solving many decision-making problems, researchers have not fully understood how the DEMATEL works on nonreal-number linguistic variables. Recent discovery of single-valued neutrosophic sets (SVNSs) can offer a new method to solve decision-making problems, where three memberships of SVNSs are used to define experts’ linguistic judgment. This paper aims to propose a novel MCDM method, where SVNSs and the DEMATEL are fully utilised. Different from the DEMATEL, which directly utilises real numbers, this proposed method introduces SVNSs to better deal with truth, indeterminacy, and falsity in solving MCDM problem.

Neutrosophic Information Theory and Applications

Neutrosophic Information Theory and Applications PDF Author: Florentin Smarandach
Publisher: Infinite Study
ISBN:
Category :
Languages : en
Pages : 212

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Book Description
The concept of Information is to disseminate scientific results achieved via experiments and theoretical results in depth. It is very important to enable researchers and practitioners to learn new technology and findings that enable development in the applied field.

Certain Concepts in Intuitionistic Neutrosophic Graph Structures

Certain Concepts in Intuitionistic Neutrosophic Graph Structures PDF Author: Muhammad Akram
Publisher: Infinite Study
ISBN:
Category :
Languages : en
Pages : 19

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Book Description
A graph structure is a generalization of simple graphs. Graph structures are very useful tools for the study of different domains of computational intelligence and computer science. In this research paper, we introduce certain notions of intuitionistic neutrosophic graph structures. We illustrate these notions by several examples. We investigate some related properties of intuitionistic neutrosophic graph structures. We also present an application of intuitionistic neutrosophic graph structures.

Market Segmentation

Market Segmentation PDF Author: Malcolm McDonald
Publisher: Bloomsbury Publishing
ISBN: 1349265918
Category : Business & Economics
Languages : en
Pages : 393

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Book Description
This is a major revision of the highly successful first edition of Market Segmentation. In today's marketplace, effectively segmenting the market in order to target profitable customers is key to many companies' own profitability and growth. First published in 1995, this book was the first of its kind to help practitioners tackle this issue head on, providing step-by-step guidance through the difficult terrain of market segmentation. Since its publication the authors have further extended their experience, working with numerous international companies successfully segmenting their markets, experience which is reflected in this edition. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years. Containing a new worked case study, this book provides practical guidance to the subject and is a must-read for all business professionals.

Multiple Attribute Decision Making

Multiple Attribute Decision Making PDF Author: Ching-Lai Hwang
Publisher: Springer Science & Business Media
ISBN: 3642483186
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.

New Integrated Quality Function Deployment Approach Based on Interval Neutrosophic Set for Green Supplier Evaluation and Selection

New Integrated Quality Function Deployment Approach Based on Interval Neutrosophic Set for Green Supplier Evaluation and Selection PDF Author: Luu Huu Van
Publisher: Infinite Study
ISBN:
Category :
Languages : en
Pages : 13

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Book Description
Green supplier evaluation and selection plays a crucial role in the green supply chain management of any organization to reduce the purchasing cost of materials and increase the flexibility and quality of products.

A Novel Similarity Measure for Interval-Valued Intuitionistic Fuzzy Sets and Its Applications

A Novel Similarity Measure for Interval-Valued Intuitionistic Fuzzy Sets and Its Applications PDF Author: Minxia Luo
Publisher: Infinite Study
ISBN:
Category : Mathematics
Languages : en
Pages : 13

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Book Description
In this paper, a novel similarity measure for interval-valued intuitionistic fuzzy sets is introduced, which is based on the transformed interval-valued intuitionistic triangle fuzzy numbers. Its superiority is shown by comparing the proposed similarity measure with some existing similarity measures by some numerical examples. Furthermore, the proposed similarity measure is applied to deal with pattern recognition and medical diagnosis problems.

Pythagorean Fuzzy Sets

Pythagorean Fuzzy Sets PDF Author: Harish Garg
Publisher: Springer Nature
ISBN: 9811619891
Category : Mathematics
Languages : en
Pages : 443

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Book Description
This book presents a collection of recent research on topics related to Pythagorean fuzzy set, dealing with dynamic and complex decision-making problems. It discusses a wide range of theoretical and practical information to the latest research on Pythagorean fuzzy sets, allowing readers to gain an extensive understanding of both fundamentals and applications. It aims at solving various decision-making problems such as medical diagnosis, pattern recognition, construction problems, technology selection, and more, under the Pythagorean fuzzy environment, making it of much value to students, researchers, and professionals associated with the field.

Kansei/Affective Engineering

Kansei/Affective Engineering PDF Author: Mitsuo Nagamachi
Publisher: CRC Press
ISBN: 1439821348
Category : Technology & Engineering
Languages : en
Pages : 326

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Book Description
A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology