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Author: Peter Burns
Publisher:
ISBN: 9780077098797
Category : Web sites
Languages : en
Pages : 0
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Book Description
This guide solves the 100 most common mistakes of Internet design, marketing and strategy. Broken links, lack of on or off line help, long download times, poor search engines strategies, complicated buying procedures - these are just some of the most common mistakes people encounter when using the Internet. Not only is this frustrating for the user, but it costs businesses sales.
Author: Peter Burns
Publisher:
ISBN: 9780077098797
Category : Web sites
Languages : en
Pages : 0
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Book Description
This guide solves the 100 most common mistakes of Internet design, marketing and strategy. Broken links, lack of on or off line help, long download times, poor search engines strategies, complicated buying procedures - these are just some of the most common mistakes people encounter when using the Internet. Not only is this frustrating for the user, but it costs businesses sales.
Author: Gyles Lingwood
Publisher: Laurence King Publishing
ISBN: 1529420253
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Author: Mark Gawlinski
Publisher: Taylor & Francis
ISBN: 1136054413
Category : Performing Arts
Languages : en
Pages : 285
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Book Description
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
Author: Paul Lim
Publisher: McGraw Hill Professional
ISBN: 9780071412896
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
An easy-to-follow map for successfully navigating the perils of personal financial planning When it comes to their own finances, most people dont know what to do--or what not to do--until its too late. Money Mistakes You Cant Afford to Make is an easy-to-follow rule book for recognizing and avoiding the ordinary, often-overlooked financial missteps that can ruin the best-laid financial plans, and haunt investors for years. Written by popular U.S. News & World Report editor and columnist Paul Lim, this book covers the most common money management traps. From "mortgaging" your 401(k) to not getting life insurance, it shows readers how to sidestep blunders, or even turn them into positives, by: Planning for specific life events and future needs Implementing necessary strategies for spending Determining when to follow fads or stay the course
Author: Danielle Kunkle Roberts
Publisher: Roselane Publishing
ISBN: 9781735378619
Category :
Languages : en
Pages : 310
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Book Description
The critics are saying: "Don't make decisions about your Medicare coverage without reading this book!" #1 Best Selling Book in Less than 48-Hours After Reading This Book, You Will: ⚠ Know what Medicare pitfalls exist and how to expertly avoid them ⚠ Be ready to make the major Medicare decisions ⚠ Be knowledgeable on the costly penalties and how to steer clear Who This Book is For: ✓ New to Medicare - This book will help anyone approaching Medicare eligibility at age 65 who needs to learn the basics and is afraid of making a mistake that will result in penalties or inadequate healthcare coverage ✓ Retiring after 65 - Perhaps you have worked past age 65 and maintained employer coverage but now you are retiring and want to successfully transition from group health insurance cover to Medicare as your primary coverage. This book will show you the exact steps to take while also sidestepping unexpected (and often undeserved) late enrollment penalties. ✓ Beneficiaries Facing Indecision - Get this book if It's time for you to make a choice between a Medigap plan (Medicare supplement) and Medicare Advantage but you find yourself torn and aren't sure which route would be a better fit for you. ✓ Confused by Election Periods - Are all the various Medicare election periods making your head spin? This book carefully explains what changes and plan selections you can make during the various election periods and more importantly, what those election periods WON'T give you that you probably expect. ✓ Adult Children and Caregivers - If you find yourself in a situation where you need to help your parents make Medicare coverage decisions but have no idea how Medicare works, this book will be immensely helpful to you. Every year thousands of seniors make big mistakes during their Medicare enrollment that can result in expensive penalties and untold hours of hassle and headaches. While some of these mistakes are fixable, others can affect you for the rest of your life. In 10 Costly Medicare Mistakes, Medicare expert Danielle K. Roberts exposes the most common pitfalls that new to Medicare beneficiaries unwittingly make and shares how to expertly avoid them. As a Medicare expert and co-founder at Boomer Benefits, Danielle has spent the last 15 years helping thousands of Medicare beneficiaries learn how to navigate their entry into Medicare. Her goal has always been to make the entry into Medicare and enrollment process easier for ordinary Americans. This is no small task as most Americans spend their entire working lives having their healthcare plans chosen for them by their employers. Now suddenly they have to try to make sense of a huge national healthcare program that has 4 parts, 10 supplements, and thousands of plan options. To make matters worse, Medicare beneficiaries who get it wrong up front can find themselves paying penalties they don't deserve and being trapped in plans that don't fit their needs, lifestyle, or budget. In 10 Costly Medicare Mistakes, Danielle guides new beneficiaries through the key decisions they'll need to make at the beginning of their journey while also helping them expertly avoid the most common and costly mistakes that new beneficiaries often make.
Author:
Publisher: Houghton Mifflin Harcourt
ISBN: 0544188187
Category :
Languages : en
Pages : 194
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Book Description
Author: Dan Appleman
Publisher: Apress
ISBN: 1430209046
Category : Computers
Languages : en
Pages : 273
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Book Description
* Appleman is a well-known, bestselling author of computing titles; has a great writing style and has valuable input/review on content from a teen focus group of technology users. * Contains the fundamentals that every teen should know: emphasizes protection of computers from viruses, and privacy issues (including identity theft), not just the usual online security that is hyped by the media. Emphasizes topics of interest to teens – for example: security on instant messaging and configuring firewalls for online gaming. * Unlike other security books written for parents, this book is written to empower teens to protect themselves and their computers. It requires no effort on the part of parents beyond buying the book and handing it to their teens. * Offers practical, well-researched much needed advice on how to protect teens and create a more secure home computing environment. (The author’s survey showed over 50% of teens have had a computer virus. A recent Newsweek article describes how Oberlin college found viruses on 90% of the Windows machines of incoming freshmen).
Author: Karen Blumenthal
Publisher: Crown Currency
ISBN: 0307452662
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Your Road to Lifelong Financial Independence It’s about time you felt empowered to better manage your money because–in tough economic times more than ever–your financial freedom depends on making smart choices. But it’s hard to know where to begin, especially when you’re just starting out. And of course, it only gets more complicated as you go through life: How do you establish good credit? Do you buy or rent? What kinds of health coverage do you really need? How do you actually stay afloat in an uncertain market? The Wall Street Journal Guide to Starting Your Financial Life gets you off on the right financial foot, from tackling everyday choices like cell-phone plans and pet ownership to big decisions such as smart investment strategies and buying a car or a house. You’ll learn: • How to open your first checking and savings accounts, get your first credit card, and establish good credit • The ins and outs of starting a job, including information about taxes, choosing health insurance options, and saving for retirement • How to budget for big purchases and expenses, such as paying off student loans, buying a car, and affording your housing • Strategies for buying the little things you want and need without going broke • The basics of investing, how to manage an inheritance, and the documents you need to protect your assets This valuable resource puts you in the driver’s seat, so you will be in control of your money and on your way to achieving lifelong financial independence across any economic terrain.
Author:
Publisher: Lulu.com
ISBN: 1435749502
Category :
Languages : en
Pages : 101
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Book Description
Author: Peter Sander
Publisher: Simon and Schuster
ISBN: 1440504296
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
“Never invest in a company you don’t understand.”- Warren Buffett With Wall Street in shambles, investors need all the help they can get. There’s money to be made, but how? In this classic bestselling guide, Peter Sander and John Slatter offer informed, detailed advice about which stocks to buy in a time of financial chaos—and why. The 2010 edition of this classic guide features a new introduction discussing the current recession and how investors should cope with it as well as new stock picks and an updated listing of all recommended stocks by growth potential. Regardless of the economic climate, this guide remains the go-to guide for investors who want their money to work for them.
