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Author:
Publisher: Emerald Group Publishing
ISBN: 1845441311
Category : Intellectual capital
Languages : en
Pages : 147
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Book Description
Author:
Publisher: Emerald Group Publishing
ISBN: 1845441311
Category : Intellectual capital
Languages : en
Pages : 147
Get Book Here
Book Description
Author: OECD
Publisher: OECD Publishing
ISBN: 9264162682
Category :
Languages : en
Pages : 224
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Book Description
Based on scenarios produced by the Asian Development Bank (ADB) and the OECD Development Centre, the authors of this report consider ways in which long-term Asian growth can be consolidated to the benefit of the global economy as a whole.
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Africa, Global Health, Global Human Rights, and International Organizations
Publisher:
ISBN:
Category : Africa
Languages : en
Pages : 88
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Book Description
Author: John Shaw
Publisher: Routledge
ISBN: 1134386362
Category : Business & Economics
Languages : en
Pages : 619
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Book Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author: Partha Dasgupta
Publisher: World Bank Publications
ISBN: 9780821350041
Category : Political Science
Languages : en
Pages : 438
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Book Description
This book contains a number of papers presented at a workshop organised by the World Bank in 1997 on the theme of 'Social Capital: Integrating the Economist's and the Sociologist's Perspectives'. The concept of 'social capital' is considered through a number of theoretical and empirical studies which discuss its analytical foundations, as well as institutional and statistical analyses of the concept. It includes the classic 1987 article by the late James Coleman, 'Social Capital in the Creation of Human Capital', which formed the basis for the development of social capital as an organising concept in the social sciences.
Author: Asian Development Bank
Publisher: Development Centre for the Organisation for Economic Co-operation and Development
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This book is a calmer look at Asian economies than has usually been produced in the midst of the current frenzy about financial crises among the Asian Tigers, and a somewhat more reassuring one (without being overly optimistic).
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1486
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Book Description
Author: Narcís Serra
Publisher: OUP Oxford
ISBN: 0191538604
Category : Political Science
Languages : en
Pages : 399
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Book Description
This volume brings together many of the leading international figures in development studies, such as Jose Antonio Ocampo, Paul Krugman, Dani Rodrik, Joseph Stiglitz, Daniel Cohen, Olivier Blanchard, Deepak Nayyar and John Williamson to reconsider and propose alternative development policies to the Washington Consensus. Covering a wide range of issues from macro-stabilization to trade and the future of global governance, this important volume makes a real contribution to this important and ongoing debate. The volume begins by introducing the Washington Consensus, discussing how it was originally formulated, what it left out, and how it was later interpreted, and sets the stage for a formulation of a new development framework in the post-Washington Consensus era. It then goes on to analyze and offer differing perspectives and potential solutions to a number of key development issues, some which were addressed by the Washington Consensus and others which were not. The volume concludes by looking toward formulating new policy frameworks and offers possible reforms to the current system of global governance.
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Amrit Tiwana
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 648
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Book Description
This manual will enable the user to identify the changes that need to be made in order to leverage the company's intellectual capital and to bring about the processes, infractructure and organizational procedures that will enable you to build and use your corporate knowledge base.
