Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 9780521693783
Category : Foreign Language Study
Languages : en
Pages : 36
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Book Description
Three stories which ask questions about the world in five years, in a hundred years and in fifteen hundred years. Can an email tell us what to buy? How can you know if someone is a machine or a person? What are the dreams of the last woman to live?
Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 9780521693776
Category : Foreign Language Study
Languages : en
Pages : 0
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Book Description
Cambridge English Readers is an award-winning series of original fiction readers for learners of English, offering exciting reading from Starter to Advanced levels. Three stories to make you think, set in the near future, 100 years and 1500 years from now. The end of spam - a curse or a blessing? Are people robots? What happens to the last brain in the world? Paperback-only version. Also available with Audio CD including complete text recordings from the book.
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470009799
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Jennifer Wharton
Publisher: Cambridge University Press
ISBN: 0521715164
Category : Foreign Language Study
Languages : en
Pages : 241
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Book Description
A content-based reading, study skills, and writing book that introduces students to topics in Earth science and biology relevant to life today -- from cover.
Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 9780521686112
Category : Fiction
Languages : en
Pages : 84
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Book Description
Five stories about discovery -- a perfume that attracts men, a book that shows people's thoughts, a remarkable change in a widow's life, the secret of high intelligence, and a way of making time stand still -- make up this entertaining collection.
Author: Mike Kelley
Publisher: MIT Press
ISBN: 9780262611985
Category : Art
Languages : en
Pages : 468
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Book Description
The second volume of writings by Los Angeles artist Mike Kelley, focusing on his own work. What John C. Welchman calls the "blazing network of focused conflations" from which Mike Kelley's styles are generated is on display in all its diversity in this second volume of the artist's writings. The first volume, Foul Perfection, contained thematic essays and writings about other artists; this collection concentrates on Kelley's own work, ranging from texts in "voices" that grew out of scripts for performance pieces to expository critical and autobiographical writings.Minor Histories organizes Kelley's writings into five sections. "Statements" consists of twenty pieces produced between 1984 and 2002 (most of which were written to accompany exhibitions), including "Ajax," which draws on Homer, Colgate- Palmolive, and Longinus to present its eponymous hero; "Some Aesthetic High Points," an exercise in autobiography that counters the standard artist bio included in catalogs and press releases; and a sequence of "creative writings" that use mass cultural tropes in concert with high art mannerisms—approximating in prose the visual styles that characterize Kelley's artwork. "Video Statements and Proposals" are introductions to videos made by Kelley and other artists, including Paul McCarthy and Bob Flanagan and Sheree Rose. "Image-Texts" offers writings that accompany or are part of artworks and installations. This section includes "A Stopgap Measure," Kelley's zestful millennial essay in social satire, and "Meet John Doe," a collage of appropriated texts. "Architecture" features an discussion of Kelley's Educational Complex (1995) and an interview in which he reflects on the role of architecture in his work. Finally, "Ufology" considers the aesthetics and sexuality of space as manifested by UFO sightings and abduction scenarios.
Author: R. Paul Singh
Publisher: Elsevier
ISBN: 0080529712
Category : Computers
Languages : en
Pages : 317
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Book Description
The Institute of Food Technologists (IFT) recently endorsed the use of computers in food science education. The minimum standards for degrees in food science, as suggested by IFT,"require the students to use computers in the solution of problems, the collection and analysis of data, the control processes, in addition to word processing."Because they are widely used in business, allow statistical and graphical of experimental data, and can mimic laboratory experimentation, spreadsheets provide an ideal tool for learning the important features of computers and programming. In addition, they are ideally suited for food science students, who usually do not have an extensive mathematical background.Drawing from the many courses he has taught at UC Davis, Dr. Singh covers the general basics of spreadsheets using examples specific to food science. He includes more than 50 solved problems drawn from key areas of food science, namely food microbiology, food chemistry, sensory evaluation, statistical quality control, and food engineering. Each problem is presented with the required equations and detailed steps necessary for programming the spreadsheet. Helpful hints in using the spreadsheets are also provided throughout the text.Key Features* The first book to integrate speadsheets in teaching food science and technology* Includes more than 50 solved examples of spreadsheet use in food science and engineering* Presents a step-by-step introduction to spreadsheet use* Provides a food composition database on a computer disk
Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 0521148898
Category : Foreign Language Study
Languages : en
Pages : 97
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Book Description
The graded readers series of original fiction, adapted fiction and factbooks especially written for teenagers. A collection of short stories themed around food and drink: a bed and breakfast owner is determined that one of her guests should try her famous 'Full English Breakfast'; a scientist invents an additive that increases peoples' attraction to certain food; a young boy learns to cook with the help of a great uncle and a magic ingredient; and a Japanese master chef must prepare his own last meal. This paperback is in American English. Audio recordings of the text are available at: www.cambridge.org/elt/discoveryreaders/ame Cambridge Experience Readers, previously called Cambridge Discovery Readers, get your students hooked on reading.
Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 9780521686105
Category : Foreign Language Study
Languages : en
Pages : 68
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Book Description
Original stories at seven levels from starter to advanced, written specially for learners of English. With gripping plots and a range of genres to satisfy every taste, Cambridge English Readers offer high-quality original fiction that students will love! The highest quality of writing and storytelling is combined with the greatest sensitivity to the learner's language level, to ensure an enjoyable and successful learning experience, with learners eager to finish one book and start the next.
Author: Frank Brennan
Publisher: Cambridge University Press
ISBN: 9780521686099
Category : Foreign Language Study
Languages : en
Pages : 52
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Book Description
"Five stories to make you smile - and think: a Chinese lion dancer turns round and round; an old wooden wheel sits on an English pub wall; an American teenager makes a new wheel for a car; a bicycle taxi driver in Singapore helps a sick girl; and an English student finds a strange, and very old, disc." - back cover.
