Author: Abe Streep
Publisher: Celadon Books
ISBN: 1250210674
Category : Social Science
Languages : en
Pages : 289
Book Description
**Winner of the 2021 Montana Book Award** **Winner of the 2021 New Mexico-Arizona General Nonfiction Book Award** **Finalist for the Spur Award for Best Contemporary Nonfiction** **A New York Times Editors' Choice Pick** "A heart-stomping, heart-stopping read. Unsentimental. Unforgettable. Astonishing. Brothers on Three captures the roar of a community spirit powered by blood history, loyalty, and ferocious love." —Debra Magpie Earling, author of Perma Red From journalist Abe Streep, a story of coming-of-age on a reservation in the American West and a team uniting a community March 11, 2017, was a night to remember: in front of the hopeful eyes of thousands of friends, family members, and fans, the Arlee Warriors would finally bring the high school basketball state championship title home to the Flathead Indian Reservation. The game would become the stuff of legend, with the boys revered as local heroes. The team’s place in Montana history was now cemented, but for starters Will Mesteth, Jr. and Phillip Malatare, life would keep moving on—senior year was just beginning. In Brothers on Three, we follow Phil and Will, along with their teammates, coaches, and families, as they balance the pressures of adolescence, shoulder the dreams of their community, and chart their own individual courses for the future. Brothers on Three is not simply a story about high school basketball, state championships, and a winning team. It is a book about community, and it is about boys on the cusp of adulthood finding their way through the intersecting worlds they inhabit and forging their own paths to personhood.
Brothers on Three
Author: Abe Streep
Publisher: Celadon Books
ISBN: 1250210674
Category : Social Science
Languages : en
Pages : 289
Book Description
**Winner of the 2021 Montana Book Award** **Winner of the 2021 New Mexico-Arizona General Nonfiction Book Award** **Finalist for the Spur Award for Best Contemporary Nonfiction** **A New York Times Editors' Choice Pick** "A heart-stomping, heart-stopping read. Unsentimental. Unforgettable. Astonishing. Brothers on Three captures the roar of a community spirit powered by blood history, loyalty, and ferocious love." —Debra Magpie Earling, author of Perma Red From journalist Abe Streep, a story of coming-of-age on a reservation in the American West and a team uniting a community March 11, 2017, was a night to remember: in front of the hopeful eyes of thousands of friends, family members, and fans, the Arlee Warriors would finally bring the high school basketball state championship title home to the Flathead Indian Reservation. The game would become the stuff of legend, with the boys revered as local heroes. The team’s place in Montana history was now cemented, but for starters Will Mesteth, Jr. and Phillip Malatare, life would keep moving on—senior year was just beginning. In Brothers on Three, we follow Phil and Will, along with their teammates, coaches, and families, as they balance the pressures of adolescence, shoulder the dreams of their community, and chart their own individual courses for the future. Brothers on Three is not simply a story about high school basketball, state championships, and a winning team. It is a book about community, and it is about boys on the cusp of adulthood finding their way through the intersecting worlds they inhabit and forging their own paths to personhood.
Publisher: Celadon Books
ISBN: 1250210674
Category : Social Science
Languages : en
Pages : 289
Book Description
**Winner of the 2021 Montana Book Award** **Winner of the 2021 New Mexico-Arizona General Nonfiction Book Award** **Finalist for the Spur Award for Best Contemporary Nonfiction** **A New York Times Editors' Choice Pick** "A heart-stomping, heart-stopping read. Unsentimental. Unforgettable. Astonishing. Brothers on Three captures the roar of a community spirit powered by blood history, loyalty, and ferocious love." —Debra Magpie Earling, author of Perma Red From journalist Abe Streep, a story of coming-of-age on a reservation in the American West and a team uniting a community March 11, 2017, was a night to remember: in front of the hopeful eyes of thousands of friends, family members, and fans, the Arlee Warriors would finally bring the high school basketball state championship title home to the Flathead Indian Reservation. The game would become the stuff of legend, with the boys revered as local heroes. The team’s place in Montana history was now cemented, but for starters Will Mesteth, Jr. and Phillip Malatare, life would keep moving on—senior year was just beginning. In Brothers on Three, we follow Phil and Will, along with their teammates, coaches, and families, as they balance the pressures of adolescence, shoulder the dreams of their community, and chart their own individual courses for the future. Brothers on Three is not simply a story about high school basketball, state championships, and a winning team. It is a book about community, and it is about boys on the cusp of adulthood finding their way through the intersecting worlds they inhabit and forging their own paths to personhood.
Three-Ring Circus
Author: Jeff Pearlman
Publisher: Houghton Mifflin
ISBN: 1328530000
Category : Basketball players
Languages : en
Pages : 461
Book Description
From 1996 through 2004, Kobe Bryant and Shaquille O'Neal combined-- and collided-- to help bring the Lakers three straight championships and restore the franchise as a powerhouse. From public sniping and sparring, to physical altercations and the repeated threats of trade, it was warfare. The eight years of infighting and hostility were by turns mediated and encouraged by coach Phil Jackson. Pearlman shows how the Shaq-Kobe duo resulted in one of the most enduring, and ever-evolving, teams in NBA history. -- adapted from jacket
Publisher: Houghton Mifflin
ISBN: 1328530000
Category : Basketball players
Languages : en
Pages : 461
Book Description
From 1996 through 2004, Kobe Bryant and Shaquille O'Neal combined-- and collided-- to help bring the Lakers three straight championships and restore the franchise as a powerhouse. From public sniping and sparring, to physical altercations and the repeated threats of trade, it was warfare. The eight years of infighting and hostility were by turns mediated and encouraged by coach Phil Jackson. Pearlman shows how the Shaq-Kobe duo resulted in one of the most enduring, and ever-evolving, teams in NBA history. -- adapted from jacket
Book of The Three Dragons
Author: Kenneth M. Morris
Publisher: Cold Spring Press
ISBN: 9781593600273
Category : Fiction
Languages : en
Pages : 0
Book Description
Originally published in 1930, Kenneth Morris's superb Book of the Three Dragons is an imaginative reworking of elements from the Mabinogion and other Welsh Celtic stories, telling the story of Manawyddan, who is given the choice between immortality with the gods or preventing a new evil from destroying the Island of the Mighty. Manawyddan chooses the latter, and the novel tells of his adventures. Swiftly moving and dramatic, this is a book that lovers of modern fantasy and old hero tales alike cannot afford to miss. Perhaps most importantly for modern readers, for the first time Morris's unpublished ending - amounting to one-third of the book's length - is included in this new edition, telling what became of the hero, his wife, and their son. NOTE ON NEW SERIES: This is the first in our new line of fantasy fiction, which will feature both masterpieces no longer in print in the US as well as new works. The series will be edited by noted Tolkien scholar Douglas A. Anderson, whose previous books include The Annotated Hobbit (HM) and Tales Before Tolkien (Ballantine). Mr. Anderson will also write introductions to each book, providing context and background to enrich the reader's experience. The cover look and interior design will appeal to all demographics (especially younger fans under 30 who play computer fantasy games and love writers like Tolkien, Pratchett, and Pullman) with top artists creating a dazzling fantasy look. Quotes:"It is a singularly fine example of the recreation of a work magnificent in its own right (the 'Mabinogion') -- a literary event rather rare except in fantasy" - Ursula Le Guin "Kenneth Morris was an important, innovative fantasist, worthy to rank with MacDonald, Eddison, and Tolkien." - Ursula Le Guin "Morris writes with all Lord Dunsany's richness, though his cadences are Celtic rather than biblical. This one should be read aloud." - review in the Feb. 2004 issue of Fantasy & Science Fiction magazine "Book of the Three Dragons is perhaps the single best fantasy adaptation from a real-world up0mythology (in this case, the Welsh Mabinogion), and the best of his tales¿" - John Rateliff, review in the Sept. 2003 issue of Wizards of the Coast website (www.wizards.com), the #1 adventure gaming company in the world.
Publisher: Cold Spring Press
ISBN: 9781593600273
Category : Fiction
Languages : en
Pages : 0
Book Description
Originally published in 1930, Kenneth Morris's superb Book of the Three Dragons is an imaginative reworking of elements from the Mabinogion and other Welsh Celtic stories, telling the story of Manawyddan, who is given the choice between immortality with the gods or preventing a new evil from destroying the Island of the Mighty. Manawyddan chooses the latter, and the novel tells of his adventures. Swiftly moving and dramatic, this is a book that lovers of modern fantasy and old hero tales alike cannot afford to miss. Perhaps most importantly for modern readers, for the first time Morris's unpublished ending - amounting to one-third of the book's length - is included in this new edition, telling what became of the hero, his wife, and their son. NOTE ON NEW SERIES: This is the first in our new line of fantasy fiction, which will feature both masterpieces no longer in print in the US as well as new works. The series will be edited by noted Tolkien scholar Douglas A. Anderson, whose previous books include The Annotated Hobbit (HM) and Tales Before Tolkien (Ballantine). Mr. Anderson will also write introductions to each book, providing context and background to enrich the reader's experience. The cover look and interior design will appeal to all demographics (especially younger fans under 30 who play computer fantasy games and love writers like Tolkien, Pratchett, and Pullman) with top artists creating a dazzling fantasy look. Quotes:"It is a singularly fine example of the recreation of a work magnificent in its own right (the 'Mabinogion') -- a literary event rather rare except in fantasy" - Ursula Le Guin "Kenneth Morris was an important, innovative fantasist, worthy to rank with MacDonald, Eddison, and Tolkien." - Ursula Le Guin "Morris writes with all Lord Dunsany's richness, though his cadences are Celtic rather than biblical. This one should be read aloud." - review in the Feb. 2004 issue of Fantasy & Science Fiction magazine "Book of the Three Dragons is perhaps the single best fantasy adaptation from a real-world up0mythology (in this case, the Welsh Mabinogion), and the best of his tales¿" - John Rateliff, review in the Sept. 2003 issue of Wizards of the Coast website (www.wizards.com), the #1 adventure gaming company in the world.
Pick Three
Author: Randi Zuckerberg
Publisher: HarperCollins
ISBN: 0062842846
Category : Business & Economics
Languages : en
Pages : 257
Book Description
A New York Times bestseller! In this motivational handbook—both a business how-to and self-help guide—the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided. Work. Sleep. Fitness. Family. Friends. Pick Three. In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three. Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day. This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Publisher: HarperCollins
ISBN: 0062842846
Category : Business & Economics
Languages : en
Pages : 257
Book Description
A New York Times bestseller! In this motivational handbook—both a business how-to and self-help guide—the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided. Work. Sleep. Fitness. Family. Friends. Pick Three. In an increasingly demanding world, we’ve been told that we can do everything—maintain friendships, devote ourselves to work, spend time with family, stay fit, and get enough sleep. We just need to learn to balance it all. Randi Zuckerberg doesn’t believe in being well-balanced. We can’t do it all every day, she contends, and trying to do so only leaves us frustrated and feeling inadequate. But we can succeed if we Pick Three. Randi first introduced the concept of Pick Three in a tweet—"The Entrepreneur’s Dilemma"—that went viral. Now, in this book, she expands on her philosophy and inspires others to follow her lead. From entrepreneurs to professionals, busy parents to students, Randi can help everyone learn to reject the unrealistic burden of balance and enjoy success in their own lives—by picking the most important areas to focus on in any given day. This practical handbook includes stories from Randi’s career learning that there’s no such thing as a perfect balance—as well as insights and examples from other professionals at the top of the biggest businesses in Silicon Valley, new moms searching for permission to focus on family, and recent graduates convinced they should have it all under control, including Arianna Huffington, Reshma Saujani, Laurie Hernandez, and Brad Takei. We can’t have it all every day, and that’s okay, Randi reminds us. Pick Three is her much-needed guide to learning to embrace the well-lopsided life.
Three
Author: Stephen Michael King
Publisher: Holiday House
ISBN: 0823449238
Category : Juvenile Fiction
Languages : en
Pages : 41
Book Description
A heartwarming story of a three-legged dog who follows his nose all over the city, out to the country, and into the arms of a new friend. One, two, three... One, two, three... Every day was a skip And a hop For Three. As a three-legged dog on his own in the big city, Three does pretty well for himself. His waggly tail keeps him fed, and he meets so many different legged creatures along the way. He's happy just the way he is, but sometimes he wonders what it'd be like to have a real home. That all changes when he wanders into the country and meets a quirky young girl and her welcoming family.
Publisher: Holiday House
ISBN: 0823449238
Category : Juvenile Fiction
Languages : en
Pages : 41
Book Description
A heartwarming story of a three-legged dog who follows his nose all over the city, out to the country, and into the arms of a new friend. One, two, three... One, two, three... Every day was a skip And a hop For Three. As a three-legged dog on his own in the big city, Three does pretty well for himself. His waggly tail keeps him fed, and he meets so many different legged creatures along the way. He's happy just the way he is, but sometimes he wonders what it'd be like to have a real home. That all changes when he wanders into the country and meets a quirky young girl and her welcoming family.
The Complete Concordance to Shakspeare
Author: Mary Cowden Clarke
Publisher:
ISBN:
Category :
Languages : en
Pages : 888
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 888
Book Description
Three Hearts and Three Lions
Author: Poul Anderson
Publisher: Open Road Media
ISBN: 1504024338
Category : Fiction
Languages : en
Pages : 268
Book Description
Transported to a medieval realm of magic and myth, a World War II resistance fighter undertakes a perilous quest in this classic fantasy adventure. Holger Carlsen is a rational man of science. A Danish engineer working with the Resistance to defeat the Nazis, he is wounded during an engagement with the enemy and awakens in an unfamiliar parallel universe where the forces of Law are locked in eternal combat with the forces of Chaos. Against a medieval backdrop, brave knights must take up arms against magical creatures of myth and faerie, battling dragons, trolls, werewolves, and giants. Though Holger has no recollection of this world, he discovers he is already well-known throughout the lands, a hero revered as a Champion of Law. He finds weaponry and armor awaiting him—precisely fitted to his form—and a shield with three hearts and three lions emblazoned upon it. As he journeys through a realm filled with wonders in search of the key to his past, Holger will call upon the scientific knowledge of his home dimension, the destinies of both worlds hanging in the balance. Before Thomas Covenant, Roger Zelazny’s Amber, and J. R. R. Tolkien’s The Lord of the Rings, the great Poul Anderson introduced readers to the Middle World and the legendary hero Ogier the Dane. Inventive and exciting, Three Hearts and Three Lions is a foray into fantasy that employs touches of science fiction from an award-winning master of the speculative.
Publisher: Open Road Media
ISBN: 1504024338
Category : Fiction
Languages : en
Pages : 268
Book Description
Transported to a medieval realm of magic and myth, a World War II resistance fighter undertakes a perilous quest in this classic fantasy adventure. Holger Carlsen is a rational man of science. A Danish engineer working with the Resistance to defeat the Nazis, he is wounded during an engagement with the enemy and awakens in an unfamiliar parallel universe where the forces of Law are locked in eternal combat with the forces of Chaos. Against a medieval backdrop, brave knights must take up arms against magical creatures of myth and faerie, battling dragons, trolls, werewolves, and giants. Though Holger has no recollection of this world, he discovers he is already well-known throughout the lands, a hero revered as a Champion of Law. He finds weaponry and armor awaiting him—precisely fitted to his form—and a shield with three hearts and three lions emblazoned upon it. As he journeys through a realm filled with wonders in search of the key to his past, Holger will call upon the scientific knowledge of his home dimension, the destinies of both worlds hanging in the balance. Before Thomas Covenant, Roger Zelazny’s Amber, and J. R. R. Tolkien’s The Lord of the Rings, the great Poul Anderson introduced readers to the Middle World and the legendary hero Ogier the Dane. Inventive and exciting, Three Hearts and Three Lions is a foray into fantasy that employs touches of science fiction from an award-winning master of the speculative.
March: Book Three
Author: John Lewis
Publisher: National Geographic Books
ISBN: 1603094024
Category : Comics & Graphic Novels
Languages : en
Pages : 0
Book Description
Welcome to the stunning conclusion of the award-winning and best-selling MARCH trilogy. Congressman John Lewis, an American icon and one of the key figures of the civil rights movement, joins co-writer Andrew Aydin and artist Nate Powell to bring the lessons of history to vivid life for a new generation, urgently relevant for today's world. By the fall of 1963, the Civil Rights Movement has penetrated deep into the American consciousness, and as chairman of the Student Nonviolent Coordinating Committee, John Lewis is guiding the tip of the spear. Through relentless direct action, SNCC continues to force the nation to confront its own blatant injustice, but for every step forward, the danger grows more intense: Jim Crow strikes back through legal tricks, intimidation, violence, and death. The only hope for lasting change is to give voice to the millions of Americans silenced by voter suppression: "One Man, One Vote." To carry out their nonviolent revolution, Lewis and an army of young activists launch a series of innovative campaigns, including the Freedom Vote, Mississippi Freedom Summer, and an all-out battle for the soul of the Democratic Party waged live on national television. With these new struggles come new allies, new opponents, and an unpredictable new president who might be both at once. But fractures within the movement are deepening ... even as 25-year-old John Lewis prepares to risk everything in a historic showdown high above the Alabama river, in a town called Selma. Winner of the 2016 National Book Award for Young People's Literature #1 New York Times Bestseller 2017 Coretta Scott King Author Award Winner 2017 Michael L. Printz Award Winner 2017 Robert F. Sibert Informational Book Medal Winner 2017 YALSA Award for Excellence in Nonfiction - Winner 2017 Walter Dean Myers Award for Outstanding Children's Literature - Winner 2017 Flora Stieglitz Straus Award Winner 2017 LA Times Book Prize for Young Adult Literature - Finalist
Publisher: National Geographic Books
ISBN: 1603094024
Category : Comics & Graphic Novels
Languages : en
Pages : 0
Book Description
Welcome to the stunning conclusion of the award-winning and best-selling MARCH trilogy. Congressman John Lewis, an American icon and one of the key figures of the civil rights movement, joins co-writer Andrew Aydin and artist Nate Powell to bring the lessons of history to vivid life for a new generation, urgently relevant for today's world. By the fall of 1963, the Civil Rights Movement has penetrated deep into the American consciousness, and as chairman of the Student Nonviolent Coordinating Committee, John Lewis is guiding the tip of the spear. Through relentless direct action, SNCC continues to force the nation to confront its own blatant injustice, but for every step forward, the danger grows more intense: Jim Crow strikes back through legal tricks, intimidation, violence, and death. The only hope for lasting change is to give voice to the millions of Americans silenced by voter suppression: "One Man, One Vote." To carry out their nonviolent revolution, Lewis and an army of young activists launch a series of innovative campaigns, including the Freedom Vote, Mississippi Freedom Summer, and an all-out battle for the soul of the Democratic Party waged live on national television. With these new struggles come new allies, new opponents, and an unpredictable new president who might be both at once. But fractures within the movement are deepening ... even as 25-year-old John Lewis prepares to risk everything in a historic showdown high above the Alabama river, in a town called Selma. Winner of the 2016 National Book Award for Young People's Literature #1 New York Times Bestseller 2017 Coretta Scott King Author Award Winner 2017 Michael L. Printz Award Winner 2017 Robert F. Sibert Informational Book Medal Winner 2017 YALSA Award for Excellence in Nonfiction - Winner 2017 Walter Dean Myers Award for Outstanding Children's Literature - Winner 2017 Flora Stieglitz Straus Award Winner 2017 LA Times Book Prize for Young Adult Literature - Finalist
Three Revolutions
Author: Daniel Sperling
Publisher: Island Press
ISBN: 161091905X
Category : Architecture
Languages : en
Pages : 253
Book Description
Front Cover -- About Island Press -- Subscribe -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- 1. Will the Transportation Revolutions Improve Our Lives-- or Make Them Worse? -- 2. Electric Vehicles: Approaching the Tipping Point -- 3. Shared Mobility: The Potential of Ridehailing and Pooling -- 4. Vehicle Automation: Our Best Shot at a Transportation Do-Over? -- 5. Upgrading Transit for the Twenty-First Century -- 6. Bridging the Gap between Mobility Haves and Have-Nots -- 7. Remaking the Auto Industry -- 8. The Dark Horse: Will China Win the Electric, Automated, Shared Mobility Race? -- Epilogue -- Notes -- About the Contributors -- Index -- IP Board of Directors
Publisher: Island Press
ISBN: 161091905X
Category : Architecture
Languages : en
Pages : 253
Book Description
Front Cover -- About Island Press -- Subscribe -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- 1. Will the Transportation Revolutions Improve Our Lives-- or Make Them Worse? -- 2. Electric Vehicles: Approaching the Tipping Point -- 3. Shared Mobility: The Potential of Ridehailing and Pooling -- 4. Vehicle Automation: Our Best Shot at a Transportation Do-Over? -- 5. Upgrading Transit for the Twenty-First Century -- 6. Bridging the Gap between Mobility Haves and Have-Nots -- 7. Remaking the Auto Industry -- 8. The Dark Horse: Will China Win the Electric, Automated, Shared Mobility Race? -- Epilogue -- Notes -- About the Contributors -- Index -- IP Board of Directors
The Rule of Three
Author: Jagdish Sheth
Publisher: Simon and Schuster
ISBN: 0743234308
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
Publisher: Simon and Schuster
ISBN: 0743234308
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.