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Author: Vicki Inger Knoblauch
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 126
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Book Description
Author: Vicki Inger Knoblauch
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 126
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Book Description
Author: Jan Heufer
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Glen Irwin Jones
Publisher:
ISBN:
Category :
Languages : en
Pages : 374
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Author: Coby Morvinski
Publisher:
ISBN:
Category :
Languages : en
Pages : 195
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Book Description
Our life is filled with choices which we describe as preferences. Preferences depend on the sensitivity of specific decisions to contextual and situational states that surround them as well as the support that individuals have in making them. As a result, science offers no simple summary of individuals' competence as decision makers, but a suite of theories and methods suited to capturing these sensitivities. This dissertation contributes to the existing theory by exploring new grounds in consumer decision making that broaden our knowledge of decision science and making more sense of some of the otherwise unpredicted observed behaviors. Chapter 1 explores conditions under which some individual's preference can be implicitly elicited. A series of five experiments demonstrate that people intuitively relate preferred choices to prominently labeled cues (such as Heads as opposed to Tails in a coin toss) and vice versa. Some findings suggest that preference-prominence congruence may be rooted in a deeper link between prominence and fluency. Chapter 2 investigates well-known measures of individual preference: stated and revealed preferences. A series of four experiments involving consequential decisions demonstrate that the mere act of stating one's preference may influence subsequent behavior and the preferences it reveals. The results also suggest that consistency with previous judgments, but not greed, plays a central role in biasing observed preferences. Individuals who stated their desire compensation for a task they just performed, committed to a much higher compensation than those who haven't done so. Chapter 3 investigates the conditions under which information about a large number of current adopters affects product attractiveness. The main results suggest a 'Goldilocks' requirement of product uncertainty in which large stock information that is coupled with too much or too little uncertainty can have no or even detrimental effect on sales. Particularly, while current adoption information may be uninformative for consumers who are already well informed (e.g., experts), too much product uncertainty together with a statements about a large number of current adopters may undermine seller credibility and decrease adoption likelihood.
Author: Christopher P. Chambers
Publisher: Cambridge University Press
ISBN: 1107087805
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The theory of revealed preference has a long, distinguished tradition in economics but lacked a systematic presentation of the theory until now. This book deals with basic questions in economic theory and studies situations in which empirical observations are consistent or inconsistent with some of the best known economic theories.
Author: Amartya Sen
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 40
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Author: Stanley Wong
Publisher: Routledge
ISBN: 1134385536
Category : Business & Economics
Languages : en
Pages : 143
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Containing a new preface by Wong, and a new introduction from Philip Mirowski, this classic text within the philosophy of economics, originally published over two decades ago, is a tour de force against revealed preference.
Author: Christian J. Wagner
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Jing Xie
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Intention is another reason why respondents behave differently in different non-hypothetical experiments. Since we have found significant estimated gaps between real choice experiments and experimental auction, the third essay only focuses on these two experiments. When including respondents purchase intention in the analysis, the results show that purchase intention had different effects on consumers behavior in experimental auctions and real choice experiments. One novel good and two non-novel goods were used in the experiments. Results show that respondents purchase intention only affect respondents choice on non-novel goods in the experimental auctions, but purchase intention only affect respondents choice on novel good in the choice experiments. In conclusion, besides price bargaining preferences, purchase intention is also an important factor that researchers should consider when conducting experiments to evaluation consumers willingness-to-pay.
Author: Philip J. Cross
Publisher:
ISBN:
Category :
Languages : en
Pages : 102
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