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Author: W a (William Alexander) 18 Fraser
Publisher: Legare Street Press
ISBN: 9781014899200
Category :
Languages : en
Pages : 336
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
![Thirteen Men [microform] PDF](https://books.google.com/books/content/images/frontcover/AUuzzgEACAAJ?fife=w80-h100)
Author: W a (William Alexander) 18 Fraser
Publisher: Legare Street Press
ISBN: 9781014899200
Category :
Languages : en
Pages : 336
Get Book Here
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1284
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Book Description
![Rotuli Parliamentorum : [Microform] Ut Et Petitiones, Et Placita in Parliamento PDF](https://books.google.com/books/content/images/frontcover/ZzFDAAAAcAAJ?fife=w80-h100)
Author: Great Britain. Parliament
Publisher:
ISBN:
Category : Great Britain Politics and government
Languages : en
Pages : 570
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1032
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Author: W.S. Hunter
Publisher: Рипол Классик
ISBN: 5872908903
Category : History
Languages : en
Pages : 52
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Book Description
Author: Centre de Documentation pour le Sport
Publisher:
ISBN: 9780873221047
Category :
Languages : en
Pages : 556
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Book Description
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author:
Publisher:
ISBN:
Category : Microforms
Languages : en
Pages : 276
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Book Description
Author:
Publisher:
ISBN:
Category : Microforms
Languages : en
Pages : 698
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Book Description
Author:
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110850486
Category : Business & Economics
Languages : en
Pages : 2012
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Book Description
No detailed description available for "American Universities and Colleges".
