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Author: Grant Butler
Publisher: John Wiley & Sons
ISBN: 1118208196
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Author: Grant Butler
Publisher: John Wiley & Sons
ISBN: 1118208196
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Author: Mary K. Tedrow
Publisher: Routledge
ISBN: 1351683381
Category : Education
Languages : en
Pages : 191
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Book Description
Find out how to create the climate and space for everyday student writing. In this new co-publication with MiddleWeb, award-winning teacher Mary Tedrow shows you how to encourage students to integrate daily writing into their lives, leading to improved critical thinking skills, increased knowledge of subject areas, and greater confidence in written expression. This practical guide will help you consider the unique needs of your students, while still meeting state standards. You’ll discover how to... Develop classroom routines and activities that invite creativity and self-expression Teach writing methods that can be used across different grade levels and all content areas Challenge students to examine their own writing processes for thinking and problem solving Evaluate written work in a way that emphasizes growth over grades Many exercises, prompts, and attempts at thinking found in the book can be easily adapted for use both in and out of the classroom. Whether you are a new or experienced teacher, Write, Think, Learn will enable you to make writing come alive for all your students.
Author: William Zinsser
Publisher: Harper Collins
ISBN: 0062244698
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
This is an essential book for everyone who wants to write clearly about any subject and use writing as a means of learning.
Author: Julia McCoy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519383228
Category :
Languages : en
Pages : 188
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Book Description
Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.
Author: Judy Bridges
Publisher: Redbird Studio
ISBN: 0976474204
Category : Reference
Languages : en
Pages : 192
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Book Description
Author:
Publisher:
ISBN: 9781732039599
Category :
Languages : en
Pages : 24
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Book Description
The Busy Birds Adventures: Hello, Bend! is a bright, cheerful, and engaging board book to help introduce the beauty of the nature that surrounds us in Central Oregon. Throughout this book, a friendly little bird says "hello!" to the mountains, the buttes, and even the Deschutes! It is designed for babies to be able to hold and enjoy whether they are snuggled up in bed or out exploring the outdoors!
Author: Robin Jenkins
Publisher:
ISBN: 9781792479922
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Thinking rationally and writing clearly are two sides of the same coin. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly proficient at either. This book aims to address that deficit, exploring the link between thinking and writing and revealing, in accessible language, how to excel at both.
Author: Nathaniel Hawthorne
Publisher:
ISBN:
Category :
Languages : en
Pages : 328
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Book Description
Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Author: Vladimir Nabokov
Publisher: Vintage
ISBN: 1101874929
Category : Literary Collections
Languages : en
Pages : 577
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Book Description
A rich compilation of the previously uncollected Russian and English prose and interviews of one of the twentieth century's greatest writers, edited by Nabokov experts Brian Boyd and Anastasia Tolstoy. “I think like a genius, I write like a distinguished author, and I speak like a child": so Vladimir Nabokov famously wrote in the introduction to his volume of selected prose, Strong Opinions. Think, Write, Speak follows up where that volume left off, with a rich compilation of his uncollected prose and interviews, from a 1921 essay about Cambridge to two final interviews in 1977. The chronological order allows us to watch the Cambridge student and the fledgling Berlin reviewer and poet turn into the acclaimed Paris émigré novelist whose stature brought him to teach in America, where his international success exploded with Lolita and propelled him back to Europe. Whether his subject is Proust or Pushkin, the sport of boxing or the privileges of democracy, Nabokov’s supreme individuality, his keen wit, and his alertness to the details of life illuminate the page.
