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Author: David Cummings
Publisher:
ISBN: 9780615361819
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Author: David Cummings
Publisher:
ISBN: 9780615361819
Category : Business & Economics
Languages : en
Pages : 160
Get Book Here
Book Description
Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.
Author: Christina Cavanagh
Publisher: John Wiley & Sons
ISBN: 0471648531
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Manage information overload to save time and money E-mail is one of the most useful and efficient business applications ever developed. However, many people today dread the chore of sorting through an inbox crammed with messages that don't concern them and spam they don't want. In fact, research shows that North American office workers waste up to twenty hours every week sorting and managing their e-mail messages, causing more productivity loss than gain. Finally, there's a straightforward guide dedicated to helping workers and organizations tame the e-mail monster and take back their time. Managing Your E-mail is a simple, accessible reference for workers and organizations that want to get the most out of this ubiquitous and sometimes overwhelming method of communication. With new strategies for dealing with e-mail inefficiencies and practical tips on getting and staying organized, it will free up hours of time each week for what's really important. It examines the categories and patterns of e-mail misuse and presents practical, research-based explanations, solutions, and quick tips on topics such as: * Best practices for responding to e-mail * When to choose more traditional communication methods over e-mail * How to structure an e-mail for high-impact * How to craft more readable and understandable messages * Legal pitfalls to avoid * Common e-mail myths * How to reduce e-mail volume in your organization
Author: Jeanniey Mullen
Publisher: John Wiley & Sons
ISBN: 1118059352
Category : Computers
Languages : en
Pages : 312
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Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Rosabeth Moss Kanter
Publisher: Hachette UK
ISBN: 1529308186
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard's Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to "think outside the building" to overcome establishment paralysis and produce significant innovation for a better world. Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible. A former Trader Joe's executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.
Author: Vaibhav Mishra
Publisher: Vaibhav Mishra
ISBN: 9354930824
Category : Art
Languages : en
Pages : 41
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Book Description
Think outside basic is a educational book about Digital Marketing and how to actually have the best results from digital marketing and social media marketing. By the Author and Digital Marketing Expert Vaibhav Mishra.
Author: Adam Needles
Publisher: New Year Publishing
ISBN: 1935547364
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Author: Joe Scarlett
Publisher: Page Publishing Inc
ISBN:
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book is comprised of 150 articles written between 2008 and 2022. Most were published in the Nashville Business Journal, with several appearing in other newspapers. You will find more than two dozen articles related to my favorite topic: management and leadership skills. As you will see, I also touch on the importance of ethical behavior in and out of the business world. These articles are separated into twelve topic-driven chapters, with the addition of one chapter containing miscellaneous op-eds. It is my sincere hope that reading these articles will help you improve your leadership skills at least in some small way.
Author: Bastiaan Heemsbergen
Publisher: Trafford Publishing
ISBN: 1412030277
Category : Psychology
Languages : en
Pages : 148
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Book Description
In his new book, Dr. Heemsbergen shows that the best insights into leadership can come not from what leaders are thinking, but from how leaders think. The author suggests a fresh approach to how leaders can think, and describes the necessary processes and tools required to improve the leader's capability in volatile and complex times. Leveraging extensive research findings and observations, the author makes some unexpected connections between: brain research and how leaders think; the artistic process; our knowledge of the nonconscious; and leadership development. Heemsbergen, a psychologist, university lecturer and developer of leaders has developed new powerful metaphor tools from artistic practice and brain research to help leaders probe deeply into their perceptions, thoughts and emotions and uncover those things that they don't even know, they don't know. There is much that goes on in the mind that we're not aware of, and most of what influences what leaders say and do occurs below the water line of the iceberg at the nonconscious level. That's why need new methods, techniques and tools are required to get at what leaders don't know they know. Leaders also need to develop a "beginner's mind", become better sensors and see things with fresh eyes. Much of what leaders do in organizations is based on the idea of finding the right answer to a question. Unfortunately it is often assumed there is only one right answer, and we do not need to think about the topic further. In real life, much of what is known is in a state of flux, waiting for a new bit of evidence to modify the knowledge. To assist leaders in becoming more effective the author has developed methods and tools based on neuropsychology, psychoanalysis, and artistic practice. He calls it the (H-SAT), the Heemsbergen Sensory Awareness Tools. These tools assist in: uncovering the mental models that guide leadership behavior, illuminating leadership blindspots, and improving leadership decision making capability. Heemsbergen concludes, "the eye, ear and body have been the most important tools for the gathering of information since the dawn of time. Using time tested methods of artistic practice in combination with breakthroughs in brain research opens the possibility for uncovering hidden leadership talent to deal more effectively with a complex and volatile world."
Author: Katherine Hibbs Pherson
Publisher: CQ Press
ISBN: 1544374291
Category : Political Science
Languages : en
Pages : 465
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Book Description
With Critical Thinking for Strategic Intelligence, Katherine Hibbs Pherson and Randolph H. Pherson have updated their highly regarded, easy-to-use handbook for developing core critical thinking skills and analytic techniques. This indispensable text is framed around 20 key questions that all analysts must ask themselves as they prepare to conduct research, generate hypotheses, evaluate sources of information, draft papers, and ultimately present analysis, including: How do I get started? Where is the information I need? What is my argument? How do I convey my message effectively? The Third Edition includes suggested best practices for dealing with digital disinformation, politicization, and AI. Drawing upon their years of teaching and analytic experience, Pherson and Pherson provide a useful introduction to skills that are essential within the intelligence community.
Author: Neil Mullarkey
Publisher: Kogan Page Publishers
ISBN: 1398610771
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
There are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The Moment. Every meeting, presentation and conversation is an opportunity to embrace your confidence and show your creative flair. With insights on collaboration, risk-taking and organization, this book arms you with a complete repertoire of powerful communication tricks and strategies. As both a communication expert and a renowned comedian, Neil Mullarkey is uniquely qualified to demonstrate how you can develop your creativity, communication and confidence in your professional life. With incisive case studies and witty observations, In the Moment is an engaging and illuminating guide to success.
