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Author: Susiana Wijaya
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
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Book Description
The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The Attitudes and Subjective Norms positively impact purchase intention in online shopping at Shopee Indonesia via Instagram. Furthermore, Perceived Behavior Control was not statistically significant, which can be concluded that it has no positive impact on purchase intention in online shopping at Shopee Indonesia via Instagram.*****The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The A
Author: Susiana Wijaya
Publisher:
ISBN:
Category :
Languages : en
Pages : 86
Get Book Here
Book Description
The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The Attitudes and Subjective Norms positively impact purchase intention in online shopping at Shopee Indonesia via Instagram. Furthermore, Perceived Behavior Control was not statistically significant, which can be concluded that it has no positive impact on purchase intention in online shopping at Shopee Indonesia via Instagram.*****The Indonesian e-commerce market has enjoyed dramatic growth over the past few years. The increasing penetration of smartphones and the internet contributes to market growth and the development of e-commerce in Indonesia. Because of that, the competition for e-commerce in Indonesia is getting tougher. Shopee, one of Indonesia's most prominent players, uses Instagram as part of its marketing strategy. By utilizing the Instagram Shop feature, Shopee tries to increase people's intention to purchase. This study uses the Theory of Planned Behavior (TPB) to analyze the intention for purchasing products at Shopee Indonesia via Instagram. Data was generated by an online survey and using regression to test the hypothesis. The result showed one of the three components of the Theory of Planned Behavior having a different result. The A
Author: NITIN SABLOAK (TP051885)
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 96
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Book Description
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.
Author: Meghna Chhabra
Publisher: CRC Press
ISBN: 1000455696
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.
Author: Vicki Morwitz
Publisher:
ISBN: 9781601988805
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
Author: Tanusree Dutta
Publisher: Routledge
ISBN: 1351269348
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.
Author: Doug Newsom
Publisher:
ISBN: 9780170991032
Category :
Languages : en
Pages :
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Book Description
Author: Elvira Ismagilova
Publisher: Springer
ISBN: 3319524593
Category : Computers
Languages : en
Pages : 148
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Book Description
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319587153
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Author: Fred D. Davis
Publisher: Springer
ISBN: 9783030452735
Category : Computers
Languages : en
Pages : 0
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Book Description
This SpringerBrief reviews exhaustively the representative research on the Technology Acceptance Model (TAM) from its first appearance thirty years ago until now, also identifying possible directions for future research. TAM is a theory from the Information Systems (IS) discipline for explaining, predicting, and improving user acceptance of information technology (IT). The findings revealed that TAM is a leading scientific paradigm and a credible model for facilitating assessment of diverse technological deployments. TAM’s core variables, perceived usefulness and perceived ease of use, have been proven to be the principal causal mediators between objective IT design characteristics of technology adoption and use. The introductory chapter “Once upon a TAM” focuses on the challenging search of a user acceptance crystal ball. The chapter “Evolution of TAM” provides thorough insight into the proliferation and consolidation of behavioural intention models, factors that affect behavioural intention as well as TAM moderators. A systematic review of TAM is reported in the chapter “Revolution of TAM”. Besides a meta-review of existing reviews and meta-analysis, a narrative review of the representative studies that underlie research on TAM is presented, offering a clear vision of the TAM universe. The chapter “Where do we go now?” concludes this book In order to equip new TAM researchers to handle their own studies, the book also includes a number of actionable principles and guidance about how to test the validity of TAM when applied to a particular technology. This comprehensive overview of TAM is considered a valuable source of information for readers, researchers and practitioners particularly those new to the field.
Author: Eko Ruddy Cahyadi
Publisher: European Alliance for Innovation
ISBN: 1631902997
Category : Social Science
Languages : en
Pages : 1335
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Book Description
This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, Perbanas Institute Jakarta, FE Bina Nusantara University, and SBE Prasetiya Mulya University. This conference has brought academic researchers, business practitioners as well as graduate students together to exchange their experiences and research results about most aspects of innovation and sustainability, and discuss the practical challenges encountered and the solutions adopted. About 402 delegates across the world including Indonesia, Malaysia, Thailand, Spain, China, and India have attended and presented their research works in the conference. The proceeding consists of 80 high-quality papers that were selected from more than 250 submitted papers. The papers are classified into 12 themes, namely Finance for Sustainability, Industry 4.0 and Future Business Sustainability, Policy and Strategy for Sustainable Innovation and Supply Chain, Smart Agriculture Management for Environmental Sustainability, and Sustainable Human Resources. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.
