Social Semiotics as Praxis

Social Semiotics as Praxis PDF Author: Paul J. Thibault
Publisher: U of Minnesota Press
ISBN: 9781452902753
Category : Language Arts & Disciplines
Languages : en
Pages : 362

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Book Description
In Social Semiotics as Praxis, Paul J. Thibault rescues semiotics from terminal formalism by recognizing that the object of a semiotic inquiry is necessarily the way in which human beings, individually and collectively, make sense of their lives. Focusing on Vladimir Nabokov's Ada, he develops a conception of social semiotics that is a form of both social action and political praxis. Thibault's principal intellectual sources are, among others, Bakhtin, Volosinov, Derrida, Foucault, Gramsci, Habermas, and Halliday. Thibault combines the work of Halliday in particular with is own theories of semiotics to explore the dynamics of quoting and reporting speech and to develop a critique of the categories of "self" and "representation." Thibault accounts for the meaningful relationships constructed among texts and elaborates on the two main themes of relational levels in texts and the dynamics of contextualization to give voice to a unifying discourse for talking about social meaning making.

Theory and Methodology of Semiotics

Theory and Methodology of Semiotics PDF Author: Alexandros Ph. Lagopoulos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110616300
Category : Language Arts & Disciplines
Languages : en
Pages : 320

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Book Description
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Social Semiotics

Social Semiotics PDF Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300

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Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Semiotics and Visual Communication

Semiotics and Visual Communication PDF Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1443859303
Category : Literary Criticism
Languages : en
Pages : 340

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Book Description
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.

History of Semiotics

History of Semiotics PDF Author: Achim Eschbach
Publisher: John Benjamins Publishing
ISBN: 9027232776
Category : Literary Criticism
Languages : de
Pages : 403

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Book Description
This volume brings together a collection of papers on the general theoretical and methodological problems in the historiography of semiotics. It is not a history in the conventional sense, even though the main periods and figures in the development of semiotics are given due prominence. Nevertheless, it should offer the reader stimulation and food for thought in the critical approach to even the least questioned facts of semiotic history and the emphasis given to hitherto neglected problems and persons.

Introducing Social Semiotics

Introducing Social Semiotics PDF Author: Theo Van Leeuwen
Publisher: Psychology Press
ISBN: 9780415249430
Category : Language Arts & Disciplines
Languages : en
Pages : 322

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Book Description
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Signs

Signs PDF Author: Thomas Albert Sebeok
Publisher: University of Toronto Press
ISBN: 9780802084729
Category : Literary Criticism
Languages : en
Pages : 220

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Book Description
In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".

Semiotic Theory and Practice

Semiotic Theory and Practice PDF Author: Michael Herzfeld
Publisher: Walter de Gruyter
ISBN: 9783110099331
Category : Discourse analysis
Languages : en
Pages : 1348

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Book Description


A Theory of General Semiotics

A Theory of General Semiotics PDF Author: Abraham Solomonick
Publisher: Cambridge Scholars Publishing
ISBN: 1443882321
Category : Electronic books
Languages : en
Pages : 415

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Book Description
This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.

The Semiotic Engineering of Human-computer Interaction

The Semiotic Engineering of Human-computer Interaction PDF Author: Clarisse Sieckenius De Souza
Publisher: MIT Press
ISBN: 9780262042208
Category : Computers
Languages : en
Pages : 318

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Book Description
A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on--but goes further than--the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs--rather than simply which icon to click. According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches. De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.