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Author: Jeremy Rifkin
Publisher: Macmillan + ORM
ISBN: 1137437766
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The New York Times–bestselling author describes how current trends will create an era when anything and everything is available for almost nothing. In The Zero Marginal Cost Society, New York Times–bestselling author Jeremy Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with an Energy Internet and Logistics Internet to create a new technology platform that connects all. There are billions of sensors feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and “exchange value” in the capitalist marketplace is increasingly replaced by “sharable value” on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
Author: Jeremy Rifkin
Publisher: Macmillan + ORM
ISBN: 1137437766
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
The New York Times–bestselling author describes how current trends will create an era when anything and everything is available for almost nothing. In The Zero Marginal Cost Society, New York Times–bestselling author Jeremy Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with an Energy Internet and Logistics Internet to create a new technology platform that connects all. There are billions of sensors feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and “exchange value” in the capitalist marketplace is increasingly replaced by “sharable value” on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
Author: Jeremy Rifkin
Publisher: Macmillan
ISBN: 1137278463
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.
Author: Jeremy Rifkin
Publisher: Macmillan + ORM
ISBN: 023034058X
Category : Political Science
Languages : en
Pages : 407
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Book Description
A New York Times–bestselling account of the next great economic era, with a look into the individuals pioneering its implementation around the world. One of the most influential social thinkers of our time reveals how Internet technology and renewable energy are merging to create the new jobs of the twenty-first century and change the world. In The Third Industrial Revolution, Jeremy Rifkin takes us on a journey into a new economic era where hundred of millions of people produce their own green energy in their homes, businesses, and factories and share it with each other on an “energy Internet.” Rifkin’s Third Industrial Revolution vision has been taken up by the European Union and China and endorsed by the United Nations. In this book, the author goes behind the scenes to meet the heads of state, global CEOs, social entrepreneurs, and NGO leaders who are pioneering the new economic paradigm. Praise for The Third Industrial Revolution “Jeremy Rifkin argues that green energy and the internet will revolutionize society and the environment . . . With the European Union already on board, this is a big idea with backbone.” —Nature “Impeccably argued . . . a compelling and cogent argument to overhaul our society and economy in favor of a distributed and collaborative model.” —Publishers Weekly
Author: Jeremy Rifkin
Publisher: Macmillan + ORM
ISBN: 1250253217
Category : Political Science
Languages : en
Pages : 174
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Book Description
New York Times–Bestselling Author: The renowned economic theorist explains how America can—and must—create a post-fossil fuel culture to survive. We can’t keep doing business as usual. Facing a global emergency, a younger generation has spearheaded a national conversation around a Green New Deal—a movement with the potential to revolutionize society. But while the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever-cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper. In The Green New Deal, Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth. “The Green New Deal takes a stance quite different from that of typical Green New Deal supporters . . . he’s interested in building factories, farms, and vehicles in a fossil-free world, asserting that ‘the Green New Deal is all about infrastructure.’” —The New York Times Book Review “An urgent endorsement of efforts to remake a doomed fossil-fuel economy before it’s too late.” —Kirkus Reviews
Author: Jeremy Rifkin
Publisher: European Investment Bank
ISBN: 9286138334
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
A green digital economy could change the future of the Old Continent. The new Smart Europe will be based on three elements: new communication technologies, new sources of energy and new modes of mobility. But the transition will require a transformation of the continental infrastructure. Jeremy Rifkin, advisor to the European Union and main architect of the Third Industrial Revolution, has been promoting over the last few years the importance of this approach, enabling collaboration in "vast virtual and physical global networks to create a more ecologically sustainable and equitable quality of life". This is the fourth essay in the Big Ideas series created by the European Investment Bank.
Author: Manu Saadia
Publisher: Inkshares
ISBN: 1941758762
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
"Manu Saadia has managed to show us one more reason, perhaps the most compelling one of all, why we all need the world of Star Trek to one day become the world we live in." — Chris Black, Writer and Co-Executive Producer, Star Trek: Enterprise What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backwards — through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it. What are the prospects of automation and artificial intelligence? Is there really no money in Star Trek? Is Trekonomics at all possible?
Author: Jeremy Rifkin
Publisher: Penguin
ISBN: 9781585423453
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Rifkin delves deeply into the history of Europe--and eventually America--to show how Europeans have succeeded in slowly and steadily developing a more adaptive, sensible way of working and living.
Author: Jonathan Haskel
Publisher: Princeton University Press
ISBN: 0691183295
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Author: Jeremy Rifkin
Publisher:
ISBN: 9780005993163
Category : Civilization
Languages : en
Pages : 388
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Book Description
Tracing the ecological crisis back to the victory of merchants over the Church, the enclosure of common land and the collapse of feudalism, the author predicts the end of the nation state and the multinational corporation, and suggests new ways of living in a global community.
Author: Jeremy Rifkin
Publisher: St. Martin's Press
ISBN: 1250093554
Category : Political Science
Languages : en
Pages : 212
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Book Description
A sweeping new interpretation of the history of civilization and a transformative vision of how our species will thrive on an unpredictable Earth. The viruses keep coming, the climate is warming, and the Earth is rewilding. Our human family has no playbook to address the mayhem unfolding around us. If there is a change to reckon with, argues the renowned economic and social theorist Jeremy Rifkin, it’s that we are beginning to realize that the human race never had dominion over the Earth and that nature is far more formidable than we thought, while our species seems much smaller and less significant in the bigger picture of life on Earth, undermining our long-cherished worldview. The Age of Progress, once considered sacrosanct, is on a deathwatch while a powerful new narrative, the Age of Resilience, is ascending. In The Age of Resilience, Rifkin takes us on a new journey beginning with how we reconceptualize time and navigate space. During the Age of Progress, efficiency was the gold standard for organizing time, locking our species into the quest to optimize the expropriation, commodification, and consumption of the Earth’s bounty, at ever-greater speeds and in ever-shrinking time intervals, with the objective of increasing the opulence of human society, but at the expense of the depletion of nature. Space, observes Rifkin, became synonymous with passive natural resources, while a principal role of government and the economy was to manage nature as property. This long adhered to temporal-spatial orientation, writes Rifkin, has taken humanity to the commanding heights as the dominant species on Earth and to the ruin of the natural world. In the emerging era, says Rifkin, efficiency is giving way to adaptivity as the all-encompassing temporal value while space is perceived as animated, self-organizing, and fluid. A younger generation, in turn, is pivoting from growth to flourishing, finance capital to ecological capital, productivity to regenerativity, Gross Domestic Product to Quality of Life Indicators, hyper-consumption to eco-stewardship, globalization to glocalization, geopolitics to biosphere politics, nation-state sovereignty to bioregional governance, and representative democracy to citizen assemblies and distributed peerocracy. Future generations, suggests Rifkin, will likely experience existence less as objects and structures and more as patterns and processes and come to understand that each of us is literally an ecosystem made up of the microorganisms and elements that comprise the hydrosphere, lithosphere, atmosphere, and biosphere. The autonomous self of the Age of Progress is giving way to the ecological self of the Age of Resilience. The now worn scientific method that underwrote the Age of Progress is also falling by the wayside, making room for a new approach to science called Complex Adaptive Systems modeling. Likewise, detached reason is losing cachet while empathy and biophilia become the norm. At a moment when the human family is deeply despairing of the future, Rifkin gives us a window into a promising new world and a radically different future that can bring us back into nature’s fold, giving life a second chance to flourish on Earth.
