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Author: Akhilendra Sahu
Publisher: Akhilendra Sahu
ISBN: 1686770804
Category : Young Adult Nonfiction
Languages : en
Pages : 59
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Book Description
YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.
Author: Akhilendra Sahu
Publisher: Akhilendra Sahu
ISBN: 1686770804
Category : Young Adult Nonfiction
Languages : en
Pages : 59
Get Book Here
Book Description
YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.
Author: Derral Eves
Publisher: John Wiley & Sons
ISBN: 1119716047
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
Author: Kevin Munger
Publisher:
ISBN: 1009359770
Category : Political Science
Languages : en
Pages : 88
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Book Description
The academic agenda for studying social media and politics has been somewhat haphazard. Thanks to rapid technological change, a cascade of policy-relevant crises, and sheer scale, we do not have a coherent framework for deciding what questions to ask. This Element articulates such a framework by taking existing literature from media economics and sociology and applying it reflexively, to both the academic agenda and to the specific case of politics on YouTube: the Supply and Demand Framework. The key mechanism, traced over the past century, is the technology of audience measurement. The YouTube audience comes pre-rationalized in the form of Likes, Views and Comments, and is thus unavoidable for all actors involved. The phenomenon of 'radicalization' is best understood as a consequence of accelerated feedback between audiences and creators, radicalizing each other. I use fifteen years of supply and demand data from YouTube to demonstrate how different types of producers respond more or less to this feedback, which in turn structures the ideological distribution of content consumed on the platform.
Author: Social Media ProCoders
Publisher: by Mocktime Publication
ISBN:
Category : Computers
Languages : en
Pages : 75
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Book Description
Crack Youtube Success Code Mastering the YouTube Algorithm Table of Contents Chapter 1. Introduction to YouTube Algorithm and Its Importance Chapter 2. How YouTube's Algorithm Works: Core Principles Chapter 3. Video Metadata and Its Impact on the Algorithm Chapter 4. YouTube SEO: Optimizing Titles, Descriptions, and Tags Chapter 5. Video Thumbnails: Creating Eye-catching Visuals Chapter 6. Audience Retention: Keeping Viewers Engaged Chapter 7. Video Watch Time: Maximizing Viewer Duration Chapter 8. Audience Interaction: Encouraging Likes, Comments, and Shares Chapter 9. YouTube Analytics: Measuring Success and Identifying Opportunities Chapter 10. Channel Authority: Building Trust with YouTube and Your Audience Chapter 11. The Role of Subscriber Count in the Algorithm Chapter 12. YouTube's Suggested Videos and Their Influence on Your Channel Chapter 13. Search Rankings: How to Appear in YouTube Search Results Chapter 14. Collaborations and Cross-Promotion: Partnering with Other Creators Chapter 15. Navigating YouTube's Monetization Policies and Guidelines Chapter 16. YouTube Ads and Their Impact on the Algorithm Chapter 17. The Algorithm and YouTube's Content Policies: What You Need to Know Chapter 18. Leveraging YouTube's Algorithm for Live Streaming Chapter 19. Algorithm Updates: Staying Informed and Adapting Your Strategy Chapter 20. The Impact of YouTube Premium on the Algorithm Chapter 21. YouTube Shorts and Their Relationship with the Algorithm Chapter 22. YouTube Algorithm Myths and Misconceptions: Debunking Common Beliefs Chapter 23. Case Studies: Successful Creators and the Algorithm Chapter 24. Conclusion: Achieving Long-term Success on YouTube 1. Maximizing Watch Time and User Engagement on YouTube In order to boost watch time and user engagement, focus on strong openings, compelling storytelling, optimal pacing, and providing valuable information. Analyze audience retention reports, address viewer feedback, and experiment with video length to optimize your content. To further enhance your content, incorporate calls-to-action and leverage playlists to promote binge-watching. This will result in an algorithmic boost, increased channel growth, and higher potential for monetization. 2. Optimizing Metadata for Relevance and Discovery To improve relevance and discovery, create engaging titles, descriptions, and tags that are both descriptive and accurate. Think like your audience and be concise to avoid keyword stuffing. Use keywords to spark curiosity and be informative. Add timestamps to your descriptions for better personalization and user experience. 3. Designing Thumbnails for Maximum Click-through Rate (CTR) A high-quality thumbnail with a strong focal point, bold colors, and legible text is crucial for boosting click-through rate (CTR) and enhancing watch time. Stay on-brand, test and iterate, and stay relevant to ensure your thumbnail stands out. Avoid clutter for a clean, professional look. 4. Increasing User Engagement and Satisfaction To drive more user engagement and satisfaction, focus on audience retention and viewer interaction. Analyze watch time metrics, optimize video structure, and leverage audience engagement features such as open-ended questions, contests, and giveaways. 5. Collaboration and Community Involvement Collaborate with other creators and engage with your community to create shareable content. By doing this, you'll improve your channel authority and establish yourself as an industry expert. 6. Performance Monitoring and Optimization Measure performance, identify trends, and uncover opportunities by analyzing watch time, audience retention, and engagement metrics. Monitor performance regularly, set measurable goals, and experiment and optimize to continuously improve your content. 7. Leveraging Audience Insights Use consistency, quality, and interaction to drive subscriber engagement and understand your subscribers' viewing patterns. By doing this, you'll leverage audience insights to create content that resonates with your viewers. 8. Staying Ahead with YouTube's Official Channels and Industry Experts Stay informed on the latest trends and best practices by following YouTube's official channels, industry experts, and SEO and marketing blogs. This will help you stay ahead in the game and create compelling content. 9. Embracing Long-Form Content and YouTube Originals Focus on quality and consistency in your content strategy, and optimize for discoverability. Don't be afraid to embrace long-form content and leverage YouTube Originals for added exposure and growth. 10. Utilizing YouTube Shorts for Channel Growth Maximize your channel's potential by exploring the Shorts shelf and using Shorts performance metrics to understand how Shorts can contribute to your overall channel growth.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN: 1669392732
Category : Business & Economics
Languages : en
Pages : 47
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 In 2002, the start‐up company PayPal had just been acquired by eBay for $1. 5 billion. This created a lot of buzz in Silicon Valley. Three PayPal employees, Jawed Karim, Chad Hurley, and Steven Chen, were some of these idea generators. They soon came up with the idea for the YouTube website, but it was nothing like the website we know today. #2 The story of YouTube is a great example of how focusing on the problem can lead you to find solutions. The website was initially created as a dating website, but when it was realized that the users were posting videos of themselves and their friends doing funny or embarrassing things, the company switched gears and began supporting video uploads. #3 The YouTube Formula is a set of steps you can follow to gain success on YouTube. It consists of analyzing what's working and what's not, and making changes accordingly. This is the premise on which the whole book is built. #4 The YouTube ecosystem is made up of many different parts, and each one affects the whole in some way. The creator, the viewer, the advertiser, the brand, copyright holders, and MCNs all contribute to the YouTube experience.
Author: Jill W. Fox
Publisher: Simple Marketing Academy
ISBN:
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
In the digital age, YouTube has become an amazing tool for small businesses to reach and engage with their ideal customers. “The YouTube Advantage: Boost Your Small Business” is an extensive guide created to assist small business owners in leveraging this platform for maximum benefit. This eBook begins with an introduction to the importance of YouTube in digital marketing and provides an overview of YouTube’s user base and demographics. It then guides you through the process of setting up your YouTube channel, including tips for choosing a channel name and creating engaging channel art. The heart of the eBook lies in its detailed guidance on content creation and optimization. You’ll learn what kind of content works best on YouTube, how to plan and script videos, and the basics of filming and editing. The book also covers the importance of thumbnails and how to design them to attract viewers. Understanding YouTube SEO is crucial for your videos to reach the right audience. The eBook explains how to write effective titles, descriptions, and tags, and the importance of closed captions and transcripts. It also provides strategies for growing your channel, such as using calls to action effectively, maintaining consistency, and promoting your videos. Engagement plays a significant role in YouTube’s algorithm, and this guide shows you how to manage and respond to comments and use YouTube’s community features. It also explores various monetization strategies, including YouTube’s Partner Program, selling merchandise, Patreon, and sponsored videos. Finally, the eBook helps you analyze your performance using YouTube Analytics and apply the lessons learned from successful small business YouTube channels. It concludes with a review and a message of encouragement and support as you embark on your YouTube journey.
Author: Zhan Xuan
Publisher: Self-Publishing
ISBN:
Category : Education
Languages : en
Pages : 294
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Book Description
A YouTube Stone: Second Edition is a Science & Technology book written by Malaysian author, Zhan Xuan and published with latest edits on 25 February, 2023, through Self-Publishing. It resembles Zhan Xuan's first self-published book, originally published as First Edition on May 19, 2021, followed up Second Edition on 2 January, 2022 which focuses on the aspect of creating and guiding how to use YouTube as an experience through learning.
Author: Phil Benson
Publisher: Taylor & Francis
ISBN: 1317295129
Category : Language Arts & Disciplines
Languages : en
Pages : 140
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Book Description
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.
Author: Chad Fahs
Publisher: McGraw Hill Professional
ISBN: 007159616X
Category : Computers
Languages : en
Pages : 210
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Book Description
Create, post, and promote your own videos on the world's most popular online service! How to Do Everything with YouTube explains how to shoot and edit videos, insert titles and captions, add special effects, and upload content. You'll learn how to set up a YouTube channel and integrate YouTube videos into your websites and blogs. You'll also discover the success secrets behind YouTube celebrities and breakout videos. Share your unique video creations with millions of viewers with help from this easy-to-follow guide. Navigate the YouTube interface, play videos, and set up an account Shoot professional-quality videos with a camcorder, Web cam, or camera phone Get the lighting right and add sound and special effects Create a short film, vlog, or video mashup Edit your videos with Windows Movie Maker, iMovie, and Remixer Add audio tracks with AudioSwap Optimize your videos and upload them to YouTube Join the YouTube community, create playlists, subscribe to channels, and participate in groups Customize your YouTube channel Promote your videos to a huge audience
Author: Robert Komorowsky
Publisher: GRIN Verlag
ISBN: 3668782849
Category : Computers
Languages : en
Pages : 14
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Book Description
Scientific Essay from the year 2018 in the subject Computer Science - Commercial Information Technology, grade: 2,7, University of Applied Sciences Aalen, course: Applied Analytics, language: English, abstract: This study covers the influence of positive and negative titles of YouTube videos on user behavior regarding views, likes, dislikes and comments. For this purpose, daily records of the top trending YouTube videos in Germany were analyzed. It was found that positive terms have positive influence on liking and viewing trend videos. Negative terms have influence on disliking and commenting. Furthermore, it was examined which words were used most frequently in successful and not so successful trend videos. This study shows that YouTube is being utilized for the consumption of entertainment series, music videos and sports content. In addition, videos with Turkish titles make up a significant part of the best placed YouTube videos in Germany. These results were obtained via chi-squared tests and word clouds.
