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Author: William Watts
Publisher:
ISBN:
Category : Satire, English
Languages : en
Pages : 174
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Book Description
Author: Jeremy Ring
Publisher: Post Hill Press
ISBN: 1682615790
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.
Author: William Watts
Publisher:
ISBN:
Category : Satire, English
Languages : en
Pages : 174
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Book Description
Author: Nicholas Carlson
Publisher: Twelve
ISBN: 1455556629
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Author: Josepha Sherman
Publisher: Twenty-First Century Books
ISBN: 9780761319610
Category : Juvenile Nonfiction
Languages : en
Pages : 84
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Book Description
Profiles the founders of the Yahoo! search engine, describing how their efforts to track their favorite websites while graduate students at Stanford evolved into the Internet's popular website.
Author: Alfred Glossbrenner
Publisher: Peachpit Press
ISBN: 020173401X
Category : Computers
Languages : en
Pages : 347
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Book Description
Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.
Author: David Solway
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773516793
Category : Literary Collections
Languages : en
Pages : 260
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Book Description
The first section of the book develops Solway's approach to literature, starting from the assumption that genuine criticism requires the intellectual freedom to range at will across the literary landscape rather than restricting one's direction based on what is current, fashionable, or politically correct. Solway argues that advocating a theoretical school - postmodernism, poststructuralism, semiotics, new historicism, Marxist revisionism, or queer theory - generally involves abandoning the real critical project, which is the discovery of one's own undetermined motives, dispositions, and interests as reflected in the secret mirrors embedded in literary texts. Instead Solway pursues what he calls elective criticism, writing that enables the critical writer to freely discover his or her own identity - a concept that he claims cannot reasonably be diluted, relinquished, or deconstructed. In the second section Solway practices what he preaches, exploring a wide range of authors and subjects. His essays include an analysis of Franz Kafka's The Trial as a Jewish joke, a personal memoir of Irving Layton, an interpretation of Erin Moure's "Pronouns on the Main," an examination of language in William Shakespeare's romances, a reading of Robert Browning's "My Last Duchess" that is sympathetic to the Duke, an assertion that James Joyce has more in common with the traditional novelist than with the professional, (post-)modern alienator, and an exploration of Jonathan Swift's sartorial imagery that contends that form is the source of substantive identity.
Author: United States. Securities and Exchange Commission
Publisher:
ISBN:
Category : Securities
Languages : en
Pages : 1226
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Book Description
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 0470224487
Category : Computers
Languages : en
Pages : 322
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Book Description
Presents step-by-step instructions for a variety of search engine optimization techniques, including researching keywords, setting up blogs, using Google Analytics, networking, monetizing Web traffic, and installing SEO plug-ins.
Author: M.D. Miller
Publisher: Springer Nature
ISBN: 3031184793
Category : Computers
Languages : en
Pages : 299
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Book Description
This book offers a practical approach to conducting research in foreign languages on topics with a global nexus. It introduces the problem researchers face when getting started with a research problem, such as setting up the research environment and establishing goals for the research. The researcher then needs to prepares and to conduct foreign-language research by generating key terms and searching the right places where the information they seek is most likely to be stored. Using the appropriate advanced search operators, the researcher narrows down the search results to the desired sources, thereby eliminating the irrelevant sources. Specialized knowledge of country-specific domains advances the specificity and relevance of the researcher’s efforts. The methods and tools demonstrated in this book are applicable to a variety of academic and practical fields. A doctor may ask “what are other experts in my field saying about ABC disease?” A sommelier may ask “where else in the world are XYZ grape varietals grown?” A businessman may ask “who are my global competitors in my market?” A doctoral student may ask “have any other students at universities abroad ever written a dissertation about my topic, too?” With the tools and techniques demonstrated in this book, all of these questions are answerable. This book concludes with chapters on translation and citation methods, and includes three case studies that demonstrate the practical use of the methods discussed above. This book targets academic researchers as well as students and faculty. This book will also be a good fit as an assigned reading for a college course on thesis/dissertation research.
Author: Shannon Belew
Publisher: John Wiley & Sons
ISBN: 1119315530
Category : Business & Economics
Languages : en
Pages : 936
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Book Description
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
