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Author: Rosemary C. Salomone
Publisher: Oxford University Press
ISBN: 0190625619
Category : English language
Languages : en
Pages : 489
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Book Description
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Author: Rosemary C. Salomone
Publisher: Oxford University Press
ISBN: 0190625619
Category : English language
Languages : en
Pages : 489
Get Book Here
Book Description
A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Author: christopher harris
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720781059
Category :
Languages : en
Pages : 88
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Book Description
The world speaks English is a six book English course from beginner A1 to pre-intermediate B1 in six clear stages specifically designed for high school students who need to achieve a B1 level. Although primarily aimed at high school grades 6 to 11 the course can equally be utilized by English students of all ages either in educational institutes or for personal use. Learn English with the latest communicative techniques where roleplays and games are at the heart of the process. Produced by native English teachers living and working in South America, each book is a fully integrated student syllabus with free downloadable online audio for classwork and self study. See website https: //christharris.wixsite.com/worldspeaksenglish for audio downloads
Author: David Crystal
Publisher: Cambridge University Press
ISBN: 1107611806
Category : Foreign Language Study
Languages : en
Pages : 227
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Book Description
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author: Richard Hogg
Publisher: Cambridge University Press
ISBN: 1139451294
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
The history and development of English, from the earliest known writings to its status today as a dominant world language, is a subject of major importance to linguists and historians. In this book, a team of international experts cover the entire recorded history of the English language, outlining its development over fifteen centuries. With an emphasis on more recent periods, every key stage in the history of the language is covered, with full accounts of standardisation, names, the distribution of English in Britain and North America, and its global spread. New historical surveys of the crucial aspects of the language are presented, and historical changes that have affected English are treated as a continuing process, helping to explain the shape of the language today. This complete and up-to-date history of English will be indispensable to all advanced students, scholars and teachers in this prominent field.
Author: Tsedal Neeley
Publisher: HarperCollins
ISBN: 006306832X
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR “I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations. The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce. Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive. Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
Author: Tsedal Neeley
Publisher: Princeton University Press
ISBN: 0691196125
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author: Benny Lewis
Publisher: Harper Collins
ISBN: 0062282700
Category : Education
Languages : en
Pages : 156
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Book Description
Benny Lewis, who speaks over ten languages—all self-taught—runs the largest language-learning blog in the world, Fluent In 3 Months. Lewis is a full-time "language hacker," someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or "the language gene" to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children.
Author: Juan Vargas
Publisher:
ISBN: 9781539504948
Category : English language
Languages : en
Pages : 0
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Book Description
Do You Want to Speak English Like a Native? Keep Reading to Learn How to Speak Fluently.. You've probably spent years trying to learn how to speak English. You've taken a class, maybe an online course, read a book, and studied online; and yet, you still cannot speak English and sound like a native speaker. If you've been struggling and would like your speech to sound more natural, then you have come to the right place! This book will help you sound exactly like a native speaker. It will teach you everything from the best techniques to the most common words and phrases that are used in the English language. A Preview of What You Will Learn The Best Way to Learn English Fluently The Most Common and Important English Phrases How to Pronounce Words Like a Native Ways to Build Your Vocabulary Correctly How You Can Improve Reading and Listening Skills Much, much more! Buy this book and start speaking English like a native today!
Author: Thomas R. Lounsbury
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 336
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Book Description
Author: Tore Janson
Publisher: OUP Oxford
ISBN: 0191622907
Category : Language Arts & Disciplines
Languages : en
Pages : 327
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Book Description
This book is a history of human speech from prehistory to the present. It charts the rise of some languages and the fall of others, explaining why some survive and others die. It shows how languages change their sounds and meanings, and how the history of languages is closely linked to the history of peoples. Writing in a lively, readable style, distinguished Swedish scholar Tore Janson makes no assumptions about previous knowledge. He takes the reader on a voyage of exploration through the changing patterns of the world's languages, from ancient China to ancient Egypt, imperial Rome to imperial Britain, Sappho's Lesbos to contemporary Africa. He discovers the links between the histories of societies and their languages; he shows how language evolved from primitive calls; he considers the question of whether one language can be more advanced than another. The author describes the history of writing and looks at the impact of changing technology. He ends by assessing the prospects for English world domination and predicting the languages of the distant future. Five historical maps illustrate this fascinating history of our defining characteristic and most valuable asset.
