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Author: Uri Gneezy
Publisher: PublicAffairs
ISBN: 1610393120
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior -- or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted "in the wild," Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.
Author: Uri Gneezy
Publisher: PublicAffairs
ISBN: 1610393120
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior -- or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted "in the wild," Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.
Author: Robert Charles Wilson
Publisher: Macmillan
ISBN: 9780765309396
Category : Fiction
Languages : en
Pages : 316
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Book Description
The sequel to the Hugo Award-winning SF epic Spin
Author: John Arquilla
Publisher: McFarland
ISBN: 1476639523
Category : History
Languages : en
Pages : 225
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Book Description
The factors leading to the defeat of the Axis Powers in World War II have been debated for decades. One prevalent view is that overwhelming Allied superiority in materials and manpower doomed the Axis. Another holds that key strategic and tactical blunders lost the war--from Hitler halting his panzers outside Dunkirk, allowing more than 300,000 trapped Allied soldiers to escape, to Admiral Yamamoto falling into the trap set by the U.S. Navy at Midway. Providing a fresh perspective on the war, this study challenges both views and offers an alternative explanation: the Germans, Japanese and Italians made poor design choices in ships, planes, tanks and information security--before and during the war--that forced them to fight with weapons and systems that were too soon outmatched by the Allies. The unprecedented arms race of World War II posed a fundamental "design challenge" the Axis powers sometimes met but never mastered.
Author: Richard Lucas
Publisher: Open Road Media
ISBN: 1480406600
Category : Biography & Autobiography
Languages : en
Pages : 300
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Book Description
A “fascinating, well-researched account” of Mildred Gillars, the failed actress who turned on her country and became a Nazi propagandist during WWII (Publishers Weekly). One of the most notorious Americans of the twentieth century was a failed Broadway actress turned radio announcer named Mildred Gillars (1900–1988), better known to American GIs as “Axis Sally.” Despite the richness of her life story, there has never been a full-length biography of the ambitious, star-struck Ohio girl who evolved into a reviled disseminator of Nazi propaganda. At the outbreak of war in September 1939, Gillars had been living in Germany for five years. Hoping to marry, she chose to remain in the Nazi-run state even as the last Americans departed for home. In 1940, she was hired by the German overseas radio, where she evolved from a simple disc jockey and announcer to a master propagandist. Under the tutelage of her married lover, Max Otto Koischwitz, Gillars became the personification of Nazi propaganda to the American GI. Spicing her broadcasts with music, Gillars’s used her soothing voice to taunt Allied troops about the supposed infidelities of their wives and girlfriends back home, as well as the horrible deaths they were likely to meet on the battlefield. Supported by German military intelligence, she was able to convey personal greetings to individual US units, creating an eerie foreboding among troops who realized the Germans knew who and where they were. After broadcasting for Berlin up to the very end of the war, Gillars tried but failed to pose as a refugee, and was captured by US authorities. Her 1949 trial for treason captured the attention and raw emotion of a nation fresh from the horrors of the Second World War. Gillars’s twelve-year imprisonment and life on parole, including a stay in a convent, is a remarkable story of a woman who attempts to rebuild her life in the country she betrayed.
Author: Andrew Small
Publisher: Oxford University Press
ISBN: 019007681X
Category : Political Science
Languages : en
Pages : 338
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Book Description
The first book-length analysis of an often secretive but mutually beneficial military and strategic partnership.
Author: Sara Douglass
Publisher: Tor Books
ISBN: 1429911492
Category : Fiction
Languages : en
Pages : 692
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Book Description
Starman is the third title in Sara Douglass's epic fantasy Wayfarer Redemption series. A sprawling tale of love and magic, enormous battles and true monsters Axis is the StarMan of prophecy and legend, destined to lead the three races of his world to unite as one people. The people of his world all know the Prophecy of the Destroyer, despite the failed attempts of the Seneschal to suppress it in the name of the god Artor the Ploughman, and it predicts and dictates Axis's path through war and destruction to the creation of Tencendor. The Prophecy foretold that Axis would defeat his half-brother and lay claim to the land that Tencendor will be created upon. The Prophecy told of the traitor in Axis's camp-Faraday's champion, Timozel. And the Prophecy foretold many a choice that Axis must make in order to fulfill his destiny . . . but neglected to mention the choice between the beautiful and courageous Faraday, his late half-brother's wife, and the feisty and hauntingly enchanting Azhure. To Faraday, he had pledged his love and a place by his side as ruler of Tencendor; to Azhure, he had given his children, his time, and his devotion. His love for both women is what the last twist of the Prophecy relies on. While Azhure explores her newfound powers as an Icarii Enchantress, and Faraday replants the ancient forests of the Mother, the evil Gorgrael is plotting Axis's downfall, invading the sky with ice and terror and the flesh-hungry Gryphons. His most daring move is to follow prophecy, to taunt Axis with the pain of his beloved. But which beloved woman will Gorgrael choose . . . and will she be the one whose death will distract Axis from saving the world? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Pau
Publisher: Titan Comics
ISBN: 9781782763505
Category : Action and adventure comics
Languages : en
Pages : 0
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Book Description
Originally published: France: Ankama editions, [2013].
Author: Scott Ott
Publisher:
ISBN: 9780976141402
Category : American wit and humor
Languages : en
Pages : 200
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Book Description
Author: Igor Witkowski
Publisher:
ISBN: 9781931882811
Category : History
Languages : en
Pages : 238
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Book Description
This book tackles one of the most interesting and persistent mysteries pondered by mankind -- the very question of our own roots. Witkowski mounts a painstaking search for answers, and compiles an astonishing array of evidence that points to only one conclusion: in the very deep mists of the past, there existed a highly-advanced civilisation that was able to exert its influence on a world-wide scale, and did so in a purposeful way. These beneficent bringers of knowledge are described in almost every indigenous culture, and the- similarities in the accounts cannot be reasonably overlooked. But Witkowski's conclusions are not based on myth and legend. He brings a multi-disciplinary approach to the problem, comparing archaeological discoveries, ethnological relations, historical documents, linguistics and even the achievements of genetic research. A native of Poland, he accesses many sources not normally cited in American studies, and shows that many "academic truths" still being promulgated simply do not make sense in light of the evidence. You will be amazed as he traces the spread of this civilisation from the Indus Valley, across the Pacific to South America. Thete stand the culture's crowning achievements, at Tiahuanaco in Bolivia and on Easter Island off Chile. Taken together, the facts presented by Witkowski provide a fresh, new proof that an antediluvian great civilisation flourished many millennia ago. Discover: The Real Mystery of Easter Island; Professor Szalek's Groundbreaking Discoveries; A Lost Land in the Pacific; The Mysterious Origins of the American Indians; The Chain of Traces across the Pacific; Tiahuanaco -- the City that Breaks all the Rules.
Author: Brian Campbell
Publisher: White Wolf Pub
ISBN: 9781565043152
Category : Games
Languages : en
Pages : 144
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Book Description
Axis Mundi: The Book of Spirits is a sourcebook detailing many of the myriad spirits serving Gaia. Here are the elementals, Enigmatics, Epiphlings, Naturae and the broods of the great tribal totems themselves. Can you afford not to seek their favor?
