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Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534423
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: Oscar Kiss Maerth
Publisher: New York : Praeger
ISBN:
Category : Brain
Languages : en
Pages : 264
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Book Description
Asserts the human species is at a low level in the evolutionary chain and that the human brain grew larger than its physical skull could accomodate, causing damage which resulted in the species' alienation from the immaterial world.
Author: TurtleMe
Publisher: TurtleMe
ISBN:
Category : Fiction
Languages : en
Pages : 878
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Book Description
I had to accept that I wasn’t just Arthur Leywin anymore, and that I could no longer be limited by the circumstances of my birth. If I was going to escape, if I was going to go toe-to-toe with the most powerful beings in this world, I needed to push myself to my utmost limit...and then I needed to push even further. After nearly dying as a victim of his own strength, Arthur Leywin wakes to find himself far from the continent where he was born for the second time. Alone, broken, and with no way to tell his family he’s alive, Arthur must rebuild his strength to survive. As he ascends through an ancient dungeon filled with hostile beasts and devious trials, he discovers an ancient, absolute power - a power that will either ruin him or take him to new heights. But the dungeon won’t give up its knowledge easily. Before he can plunder its depths, Arthur must learn to untangle the threads of fate. He must band together with the unlikeliest of allies if he hopes to escape with his life.
Author: Michael T. Snyder
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484871300
Category : Intelligence officers
Languages : en
Pages : 0
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Book Description
Set in the United States at a time of unprecedented economic collapse, deep political corruption, accelerating social decay, out of control rioting in the cities and great natural disasters. In the midst of all of this chaos, a former CIA agent, a respected financial reporter and a blogger that takes his prepping to extremes all find themselves dropped into the middle of an ancient conflict between two shadowy international organizations. The three of them are absolutely horrified to discover that one of those shadowy international organizations is planning to hit New York City with the largest terror attack in U.S. history. The goal is to throw the entire country into chaos, but who will get the blame?
Author: Donald F. White
Publisher: Made For Success Publishing
ISBN: 1641465433
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The world likes to believe life is a series of endings. Some are good, others bad, but things always end. In the modern age, the movie ends, the television show ends, the book finishes with "The End", and we start to believe life is about endings. Yet life continues, without end. Recently, my young nephew died, but the next day life went on without him. This book is based on the premise that endings are just new beginnings. Everyone can end, with the beginning in mind. Giving up the concept of "everything ends" is one of the most important steps in business continuity. People love to talk about Succession Planning, but few ever accomplish the task. The numbers are staggering. The US Department of Labor Statistics tell us after one year in business, 20% of new businesses in America fail, but after 20 years only about 20% of those same businesses will have survived. Of those who survive, less than 20% will continue to a second generation! Most businesses have a cessation plan (a plan that leads to a business ceasing to exist), while very few have succession plans (a plan that leads to a business not only continuing, but thriving after the founder exits). In his book, "Always End with the Beginning in Mind", Donald White takes you on his journey that resulted in a successful business continuation, and will give a founder of a business the steps necessary for a succession plan to actually succeed. A well-thought out and properly executed Succession Plan is a classic win-win. In fact, it is a win-win-win. It is a win for the company, namely the clients and staff who are able to enjoy continuity after the founder's exit. It is a win for the successor, who is able to build on the success of the founder. Finally, it is a win for the founder, who is able to exit on their own volition and see what they have built continue to prosper for years to come. Firms can succeed into perpetuity. They do not need to eventually cease. A businessperson who exits a business without seeing their exit as an ending, but as a new beginning, both for themselves and the business, can enjoy seeing the firm they spent a lifetime building continue to prosper after the business transitions to new leadership and simultaneously enjoy a new season of life personally. Do not leave business continuity to fate! Read this book and discover the tools necessary to move from a reactive cessation plan to a proactive plan of succession.
Author: Mike Bender
Publisher: Crown Books for Young Readers
ISBN: 1984896938
Category : Juvenile Fiction
Languages : en
Pages : 41
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Book Description
A timely message of hope and comfort, this stunning picture book is the perfect treasure to share with anyone trying to navigate these uncertain times—or any life transition! Starting a book at the end may seem confusing. But the end of one thing is just the beginning of something new in this innovative and heartfelt book from #1 New York Times bestselling author Mike Bender. Accompanied by beautiful and inspiring illustrations by Diana Mayo, this story is ideal for helping kids understand how to meet life’s challenges with optimism and hope. A wonderful gift for all ages.
Author: Jerry B. Jenkins
Publisher: Tyndale House Publishers, Inc.
ISBN: 9780842384070
Category : Fiction
Languages : en
Pages : 372
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Book Description
When Paul Stepola's life is turned upside down, he is forced to change his perspective on life--and reevaluate his job as an agent for the National Peacekeeping Organization (NPO) to enforce a prohibition on religion.
Author: Clément Vidal
Publisher: Springer
ISBN: 3319050621
Category : Science
Languages : en
Pages : 400
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Book Description
In this fascinating journey to the edge of science, Vidal takes on big philosophical questions: Does our universe have a beginning and an end or is it cyclic? Are we alone in the universe? What is the role of intelligent life, if any, in cosmic evolution? Grounded in science and committed to philosophical rigor, this book presents an evolutionary worldview where the rise of intelligent life is not an accident, but may well be the key to unlocking the universe's deepest mysteries. Vidal shows how the fine-tuning controversy can be advanced with computer simulations. He also explores whether natural or artificial selection could hold on a cosmic scale. In perhaps his boldest hypothesis, he argues that signs of advanced extraterrestrial civilizations are already present in our astrophysical data. His conclusions invite us to see the meaning of life, evolution and intelligence from a novel cosmological framework that should stir debate for years to come.
Author: Nicholas Lash
Publisher: Cambridge University Press
ISBN: 9780521566353
Category : Religion
Languages : en
Pages : 304
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Book Description
The common view that 'religion' is something quite separate from politics, art, science, law and economics is one that is peculiar to modern Western culture. In this book Professor Lash argues that we should begin to question seriously that viewpoint: the modern world is ending and we are now in a position to discover new forms of ancient wisdom, which have been obscured from view. These essays explore this idea in a number of directions, examining the dialogue between theology and science, the secularity of Western culture and questions of Christian hope. Part One examines the dialogue between Christianity and Hinduism, while Part Two considers the relations between theology and science, the secularity of Western culture, and questions of Christian hope, or eschatology.
Author: Peter Zeihan
Publisher: HarperCollins
ISBN: 0063230488
Category : Business & Economics
Languages : en
Pages : 718
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Book Description
A New York Times Bestseller! 2019 was the last great year for the world economy. For generations, everything has been getting faster, better, and cheaper. Finally, we reached the point that almost anything you could ever want could be sent to your home within days - even hours - of when you decided you wanted it. America made that happen, but now America has lost interest in keeping it going. Globe-spanning supply chains are only possible with the protection of the U.S. Navy. The American dollar underpins internationalized energy and financial markets. Complex, innovative industries were created to satisfy American consumers. American security policy forced warring nations to lay down their arms. Billions of people have been fed and educated as the American-led trade system spread across the globe. All of this was artificial. All this was temporary. All this is ending. In The End of the World is Just the Beginning, author and geopolitical strategist Peter Zeihan maps out the next world: a world where countries or regions will have no choice but to make their own goods, grow their own food, secure their own energy, fight their own battles, and do it all with populations that are both shrinking and aging. The list of countries that make it all work is smaller than you think. Which means everything about our interconnected world - from how we manufacture products, to how we grow food, to how we keep the lights on, to how we shuttle stuff about, to how we pay for it all - is about to change. A world ending. A world beginning. Zeihan brings readers along for an illuminating (and a bit terrifying) ride packed with foresight, wit, and his trademark irreverence.
