Author: Frits van der Leeden
Publisher: CRC Press
ISBN: 9780873711203
Category : Technology & Engineering
Languages : en
Pages : 832
Book Description
A million facts and figures, valuable for many uses-all in one volume. Years of professional scientific work, selection, and organization went into this encyclopedia. ALL NEW Every Fact, every figure, every table, chart, diagram, and figure is all-new since the first edition. Double the Content-This new edition gives you twice the material and twice the data of the original book. ALL THE FACTS THAT COUNT Ground water contamination Drinking water Floods Waterborne diseases Global warming Climate change Irrigation Water agencies and organizations Precipitation Oceans and seas Rivers, lakes and waterfalls Water use/reuse Environmental This is the one basic reference on water that all of us need for... ENVIRONMENTAL PROFESSIONALS AND OTHER SCIENTISTS AND ENGINEERS Hydrologists Civil engineers Ground water geologists Environmental scientists Biologists Naturalists-anyone whose profession involves water Government Officials Water regulatory agencies Health officials People with water-related responsibility in federal agencies such as EPA, USGS state officials, Departments of Environmental Protection, Environmental Quality, Public Health, and Municipal Agencies ALL LIBRARIES Public Corporate Academic Scientific Technical High school WATER SUPPLIERS Operators of public/private water supplies Treatment/Disposal Plants Environmental Groups Industry Environmental Managers at Chemical, Petroleum and other manufacturers Water-Related Product Manufacturers Pumps and pipes Soap and detergent Water softeners Water purifiers CONSULTANTS AND ACADEMIA "Designed to put an end to hunting through government publications, textbooks, technical journals, and scientific reports to find a badly needed fact on water, and, to this end, it is without a doubt the most important water reference you can order for your office." -The Authors
The Water Encyclopedia, Second Edition
Author: Frits van der Leeden
Publisher: CRC Press
ISBN: 9780873711203
Category : Technology & Engineering
Languages : en
Pages : 832
Book Description
A million facts and figures, valuable for many uses-all in one volume. Years of professional scientific work, selection, and organization went into this encyclopedia. ALL NEW Every Fact, every figure, every table, chart, diagram, and figure is all-new since the first edition. Double the Content-This new edition gives you twice the material and twice the data of the original book. ALL THE FACTS THAT COUNT Ground water contamination Drinking water Floods Waterborne diseases Global warming Climate change Irrigation Water agencies and organizations Precipitation Oceans and seas Rivers, lakes and waterfalls Water use/reuse Environmental This is the one basic reference on water that all of us need for... ENVIRONMENTAL PROFESSIONALS AND OTHER SCIENTISTS AND ENGINEERS Hydrologists Civil engineers Ground water geologists Environmental scientists Biologists Naturalists-anyone whose profession involves water Government Officials Water regulatory agencies Health officials People with water-related responsibility in federal agencies such as EPA, USGS state officials, Departments of Environmental Protection, Environmental Quality, Public Health, and Municipal Agencies ALL LIBRARIES Public Corporate Academic Scientific Technical High school WATER SUPPLIERS Operators of public/private water supplies Treatment/Disposal Plants Environmental Groups Industry Environmental Managers at Chemical, Petroleum and other manufacturers Water-Related Product Manufacturers Pumps and pipes Soap and detergent Water softeners Water purifiers CONSULTANTS AND ACADEMIA "Designed to put an end to hunting through government publications, textbooks, technical journals, and scientific reports to find a badly needed fact on water, and, to this end, it is without a doubt the most important water reference you can order for your office." -The Authors
Publisher: CRC Press
ISBN: 9780873711203
Category : Technology & Engineering
Languages : en
Pages : 832
Book Description
A million facts and figures, valuable for many uses-all in one volume. Years of professional scientific work, selection, and organization went into this encyclopedia. ALL NEW Every Fact, every figure, every table, chart, diagram, and figure is all-new since the first edition. Double the Content-This new edition gives you twice the material and twice the data of the original book. ALL THE FACTS THAT COUNT Ground water contamination Drinking water Floods Waterborne diseases Global warming Climate change Irrigation Water agencies and organizations Precipitation Oceans and seas Rivers, lakes and waterfalls Water use/reuse Environmental This is the one basic reference on water that all of us need for... ENVIRONMENTAL PROFESSIONALS AND OTHER SCIENTISTS AND ENGINEERS Hydrologists Civil engineers Ground water geologists Environmental scientists Biologists Naturalists-anyone whose profession involves water Government Officials Water regulatory agencies Health officials People with water-related responsibility in federal agencies such as EPA, USGS state officials, Departments of Environmental Protection, Environmental Quality, Public Health, and Municipal Agencies ALL LIBRARIES Public Corporate Academic Scientific Technical High school WATER SUPPLIERS Operators of public/private water supplies Treatment/Disposal Plants Environmental Groups Industry Environmental Managers at Chemical, Petroleum and other manufacturers Water-Related Product Manufacturers Pumps and pipes Soap and detergent Water softeners Water purifiers CONSULTANTS AND ACADEMIA "Designed to put an end to hunting through government publications, textbooks, technical journals, and scientific reports to find a badly needed fact on water, and, to this end, it is without a doubt the most important water reference you can order for your office." -The Authors
The Water Encyclopedia
Author: Pedro Fierro Jr.
Publisher: CRC Press
ISBN: 1420012584
Category : Science
Languages : en
Pages : 1880
Book Description
Just do an Internet search. It's on the Internet These phrases have quickly become a part of the vernacular. The quintessential book of data relating to water, The Water Encyclopedia: Hydrologic Data and Internet Resources, Third Edition arose from the premise that most of the information provided within this publication could be easily
Publisher: CRC Press
ISBN: 1420012584
Category : Science
Languages : en
Pages : 1880
Book Description
Just do an Internet search. It's on the Internet These phrases have quickly become a part of the vernacular. The quintessential book of data relating to water, The Water Encyclopedia: Hydrologic Data and Internet Resources, Third Edition arose from the premise that most of the information provided within this publication could be easily
Encyclopedia of Water Science, Second Edition - Two Volume Set (Print Version)
Author: Stanley W. Trimble
Publisher: CRC Press
ISBN: 0849396271
Category : Science
Languages : en
Pages : 1484
Book Description
Filled with figures, images, and illustrations, Encyclopedia of Water Science, Second Edition provides effective concepts and procedures in environmental water science and engineering. It unveils a wide spectrum of design concepts, methods, and solutions for enhanced performance of water quality, treatment, conservation, and irrigation methods, as well as improved water efficiency in industrial, municipal, and agricultural programs. The second edition also includes greatly enhanced coverage of streams and lakes as well as many regional case studies. An International Team Addresses Important Issues The only source to provide full coverage of current debates in the field, the encyclopedia offers professional expertise on vital issues including: Current laws and regulations Irrigation management Environmental water economics Agroforestry Erosion control Nutrient best management practices Water sanitation Stream and lake morphology and processes Sharpen Your Skills — Meet Challenges Well-Armed A direct and reliable source for best practices in water handling, preservation, and recovery, the encyclopedia examines challenges in the provision of safe water supplies, guiding environmental professionals as they face a worldwide demand for sanitary and affordable water reserves. ALSO AVAILABLE ONLINE This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for both researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options For more information, visit a href="http://www.tandfonline.com/action/bookPricing?doi=10.1081%2FE-EWS2 " target="_blank"Taylor and Francis Online. Or contact us to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367 / (E-mail) [email protected] International: (Tel) +44 (0) 20 7017 6062 / (E-mail) [email protected]
Publisher: CRC Press
ISBN: 0849396271
Category : Science
Languages : en
Pages : 1484
Book Description
Filled with figures, images, and illustrations, Encyclopedia of Water Science, Second Edition provides effective concepts and procedures in environmental water science and engineering. It unveils a wide spectrum of design concepts, methods, and solutions for enhanced performance of water quality, treatment, conservation, and irrigation methods, as well as improved water efficiency in industrial, municipal, and agricultural programs. The second edition also includes greatly enhanced coverage of streams and lakes as well as many regional case studies. An International Team Addresses Important Issues The only source to provide full coverage of current debates in the field, the encyclopedia offers professional expertise on vital issues including: Current laws and regulations Irrigation management Environmental water economics Agroforestry Erosion control Nutrient best management practices Water sanitation Stream and lake morphology and processes Sharpen Your Skills — Meet Challenges Well-Armed A direct and reliable source for best practices in water handling, preservation, and recovery, the encyclopedia examines challenges in the provision of safe water supplies, guiding environmental professionals as they face a worldwide demand for sanitary and affordable water reserves. ALSO AVAILABLE ONLINE This Taylor & Francis encyclopedia is also available through online subscription, offering a variety of extra benefits for both researchers, students, and librarians, including: Citation tracking and alerts Active reference linking Saved searches and marked lists HTML and PDF format options For more information, visit a href="http://www.tandfonline.com/action/bookPricing?doi=10.1081%2FE-EWS2 " target="_blank"Taylor and Francis Online. Or contact us to inquire about subscription options and print/online combination packages. US: (Tel) 1.888.318.2367 / (E-mail) [email protected] International: (Tel) +44 (0) 20 7017 6062 / (E-mail) [email protected]
Encyclopedia of Ocean Sciences
Author: John H. Steele
Publisher: Academic Press
ISBN: 9780122274305
Category : Science
Languages : en
Pages : 3399
Book Description
The Encyclopedia of Ocean Sciences is the most current, authoritative, and comprehensive resource on the science of the oceans. This ambitious work includes contributions from leading scientists around the world on the physical processes that drive the oceans and the chemical, biological, and geological disciplines. The Encyclopedia also covers ancillary topics such as ocean technology, law of the oceans, global programs, marine policy, the use of the oceans for food and energy, and the impact of pollution and climate changes. The many different methods used to study the oceans are covered, from ship-based systems to satellite remote sensing. Users will enjoy easy access to more than 400 articles, each approximately 3000-4000 words in length with further reading lists and extensive cross referencing. Each article provides comprehensive coverage of a particular topic, and is designed for a wide audience of students, academics, researchers, and professionals. The articles are written at a level that allows undergraduate students to understand the material, while providing active researchers with the latest technical information. Also available online on ScienceDirect. For online version information, please visit http://www.info.sciencedirect.com/reference_works Presents 402 original articles covering all the physical, chemical and biological aspects of ocean science Brings together classic scientific theories with the newest discoveries, technologies, and applications Written by the world's leading researchers and developed by a prestigious editorial board Makes information easy to find with an intuitive format, extensive cross references, further reading lists, and complete index Illustrated with more than 1900 figures and full color throughout Developed alongside each other, the Encyclopedia of Ocean Sciences together with the Encyclopedia of Atmospheric Sciences provide readers a with comprehensive resource, and a link between these two fields.
Publisher: Academic Press
ISBN: 9780122274305
Category : Science
Languages : en
Pages : 3399
Book Description
The Encyclopedia of Ocean Sciences is the most current, authoritative, and comprehensive resource on the science of the oceans. This ambitious work includes contributions from leading scientists around the world on the physical processes that drive the oceans and the chemical, biological, and geological disciplines. The Encyclopedia also covers ancillary topics such as ocean technology, law of the oceans, global programs, marine policy, the use of the oceans for food and energy, and the impact of pollution and climate changes. The many different methods used to study the oceans are covered, from ship-based systems to satellite remote sensing. Users will enjoy easy access to more than 400 articles, each approximately 3000-4000 words in length with further reading lists and extensive cross referencing. Each article provides comprehensive coverage of a particular topic, and is designed for a wide audience of students, academics, researchers, and professionals. The articles are written at a level that allows undergraduate students to understand the material, while providing active researchers with the latest technical information. Also available online on ScienceDirect. For online version information, please visit http://www.info.sciencedirect.com/reference_works Presents 402 original articles covering all the physical, chemical and biological aspects of ocean science Brings together classic scientific theories with the newest discoveries, technologies, and applications Written by the world's leading researchers and developed by a prestigious editorial board Makes information easy to find with an intuitive format, extensive cross references, further reading lists, and complete index Illustrated with more than 1900 figures and full color throughout Developed alongside each other, the Encyclopedia of Ocean Sciences together with the Encyclopedia of Atmospheric Sciences provide readers a with comprehensive resource, and a link between these two fields.
Encyclopedia of Environmental Health
Author:
Publisher: Elsevier
ISBN: 0444639527
Category : Science
Languages : en
Pages : 4896
Book Description
Encyclopedia of Environmental Health, Second Edition, Six Volume Set presents the newest release in this fundamental reference that updates and broadens the umbrella of environmental health, especially social and environmental health for its readers. There is ongoing revolution in governance, policies and intervention strategies aimed at evolving changes in health disparities, disease burden, trans-boundary transport and health hazards. This new edition reflects these realities, mapping new directions in the field that include how to minimize threats and develop new scientific paradigms that address emerging local, national and global environmental concerns. Represents a one-stop resource for scientifically reliable information on environmental health Fills a critical gap, with information on one of the most rapidly growing scientific fields of our time Provides comparative approaches to environmental health practice and research in different countries and regions of the world Covers issues behind specific questions and describes the best available scientific methods for environmental risk assessment
Publisher: Elsevier
ISBN: 0444639527
Category : Science
Languages : en
Pages : 4896
Book Description
Encyclopedia of Environmental Health, Second Edition, Six Volume Set presents the newest release in this fundamental reference that updates and broadens the umbrella of environmental health, especially social and environmental health for its readers. There is ongoing revolution in governance, policies and intervention strategies aimed at evolving changes in health disparities, disease burden, trans-boundary transport and health hazards. This new edition reflects these realities, mapping new directions in the field that include how to minimize threats and develop new scientific paradigms that address emerging local, national and global environmental concerns. Represents a one-stop resource for scientifically reliable information on environmental health Fills a critical gap, with information on one of the most rapidly growing scientific fields of our time Provides comparative approaches to environmental health practice and research in different countries and regions of the world Covers issues behind specific questions and describes the best available scientific methods for environmental risk assessment
Encyclopedia of Atmospheric Sciences
Author: Gerald R. North
Publisher: Elsevier
ISBN: 0123822262
Category : Science
Languages : en
Pages : 2874
Book Description
Encyclopedia of Atmospheric Sciences, Second Edition, Six Volume Set is an authoritative resource covering all aspects of atmospheric sciences, including both theory and applications. With more than 320 articles and 1,600 figures and photographs, this revised version of the award-winning first edition offers comprehensive coverage of this important field. The six volumes in this set contain broad-ranging articles on topics such as atmospheric chemistry, biogeochemical cycles, boundary layers, clouds, general circulation, global change, mesoscale meteorology, ozone, radar, satellite remote sensing, and weather prediction. The Encyclopedia is an ideal resource for academia, government, and industry in the fields of atmospheric, ocean, and environmental sciences. It is written at a level that allows undergraduate students to understand the material, while providing active researchers with the latest information in the field. Covers all aspects of atmospheric sciences—including both theory and applications Presents more than 320 articles and more than 1,600 figures and photographs Broad-ranging articles include topics such as atmospheric chemistry, biogeochemical cycles, boundary layers, clouds, general circulation, global change, mesoscale meteorology, ozone, radar, satellite remote sensing, and weather prediction An ideal resource for academia, government, and industry in the fields of atmospheric, ocean, and environmental sciences
Publisher: Elsevier
ISBN: 0123822262
Category : Science
Languages : en
Pages : 2874
Book Description
Encyclopedia of Atmospheric Sciences, Second Edition, Six Volume Set is an authoritative resource covering all aspects of atmospheric sciences, including both theory and applications. With more than 320 articles and 1,600 figures and photographs, this revised version of the award-winning first edition offers comprehensive coverage of this important field. The six volumes in this set contain broad-ranging articles on topics such as atmospheric chemistry, biogeochemical cycles, boundary layers, clouds, general circulation, global change, mesoscale meteorology, ozone, radar, satellite remote sensing, and weather prediction. The Encyclopedia is an ideal resource for academia, government, and industry in the fields of atmospheric, ocean, and environmental sciences. It is written at a level that allows undergraduate students to understand the material, while providing active researchers with the latest information in the field. Covers all aspects of atmospheric sciences—including both theory and applications Presents more than 320 articles and more than 1,600 figures and photographs Broad-ranging articles include topics such as atmospheric chemistry, biogeochemical cycles, boundary layers, clouds, general circulation, global change, mesoscale meteorology, ozone, radar, satellite remote sensing, and weather prediction An ideal resource for academia, government, and industry in the fields of atmospheric, ocean, and environmental sciences
Acupuncture Research
Author: Hugh MacPherson
Publisher: Elsevier Health Sciences
ISBN: 0443100292
Category : Medical
Languages : en
Pages : 288
Book Description
This is the first book to set out a full range of research strategies for evaluating the clinical practice of acupuncture. Leading acupuncturists and researchers with international reputations share their expertise. They illustrate their descriptions with practical examples of what has worked and what has not. It outlines many of the key challenges in the field. These challenges relate to the nature of acupuncture and the gap between current research evidence and the actual experiences of acupuncturists in the field. By focusing the chapters on key research questions, rather than methods, the book has a user-friendly feel. Each chapter is easily accessible with brief explanations of research designs as well as vignettes of relevant past research. The book is based on a deep understanding of acupuncture, with its inherent complexity in practice, whether based on traditional principles or more modern concepts. By incorporating a more sophisticated understanding of the field, this book details a range of strategies aiming to develop the evidence base with the utmost rigour. It is the first book on acupuncture research to take this unique view, integrating the very best of evidence-based medicine with a genuine sensitivity to the discipline of acupuncture, from its traditional and holistic roots to its more modern interpretations.
Publisher: Elsevier Health Sciences
ISBN: 0443100292
Category : Medical
Languages : en
Pages : 288
Book Description
This is the first book to set out a full range of research strategies for evaluating the clinical practice of acupuncture. Leading acupuncturists and researchers with international reputations share their expertise. They illustrate their descriptions with practical examples of what has worked and what has not. It outlines many of the key challenges in the field. These challenges relate to the nature of acupuncture and the gap between current research evidence and the actual experiences of acupuncturists in the field. By focusing the chapters on key research questions, rather than methods, the book has a user-friendly feel. Each chapter is easily accessible with brief explanations of research designs as well as vignettes of relevant past research. The book is based on a deep understanding of acupuncture, with its inherent complexity in practice, whether based on traditional principles or more modern concepts. By incorporating a more sophisticated understanding of the field, this book details a range of strategies aiming to develop the evidence base with the utmost rigour. It is the first book on acupuncture research to take this unique view, integrating the very best of evidence-based medicine with a genuine sensitivity to the discipline of acupuncture, from its traditional and holistic roots to its more modern interpretations.
Picturepedia
Author: Dorling Kindersley
Publisher:
ISBN: 9780241186985
Category :
Languages : en
Pages : 360
Book Description
Explore the wonders of history, space, the natural world and more with Picturepedia. Packed with over 10,000 stunning photographs and illustrations, it's a mini-encyclopedia for kids on every page! From astonishing insects and outer-space to musical instruments and fascinating animals, Picturepedia explains every topic under (and including) the sun. Uncover the secrets of prehistoric life using photographs, explore the human body through graphics and discover galleries of musical instruments in Picturepedia. Ideal for homework, projects or young curious minds, Picturepedia is a must-have encyclopedia for kids.
Publisher:
ISBN: 9780241186985
Category :
Languages : en
Pages : 360
Book Description
Explore the wonders of history, space, the natural world and more with Picturepedia. Packed with over 10,000 stunning photographs and illustrations, it's a mini-encyclopedia for kids on every page! From astonishing insects and outer-space to musical instruments and fascinating animals, Picturepedia explains every topic under (and including) the sun. Uncover the secrets of prehistoric life using photographs, explore the human body through graphics and discover galleries of musical instruments in Picturepedia. Ideal for homework, projects or young curious minds, Picturepedia is a must-have encyclopedia for kids.
Nitrogen Cycling in the North Atlantic Ocean and its Watersheds
Author: Robert W. Howarth
Publisher: Springer Science & Business Media
ISBN: 9400917767
Category : Science
Languages : en
Pages : 300
Book Description
Human activity has dramatically altered the global nitrogen cycle in recent decades. These changes are not evenly distributed around the world; rather, they are greatest in regions of significant industrial and agricultural activity, as the synthesis and use of inorganic fertilizers, cultivation of legumes, burning of fossil fuels, and the simple act of concentrating humans and animals in dense populations all lead to the release of excess, reactive forms of nitrogen into the environment. In part because reactive nitrogen is frequently a limiting nutrient in many terrestrial and aquatic systems, an excess can lead to a variety of adverse effects on both environmental and human health. The North Atlantic Ocean and its contributing watersheds constitute a region which has seen perhaps the greatest increase in anthropogenically-derived nitrogen. In May of 1994, the International Scope Nitrogen Project, with funding from the Andrew Mellon Foundation, the United Nations Environment Program, and the World Meteorological Organization, sponsored a workshop held on Block Island, RI, USA, entitled `Nitrogen Dynamics of the North Atlantic Basin'. More than 50 scientists from 12 different countries convened with a unique set of goals: an integrated and comprehensive estimate of the current nitrogen cycle of the ocean, coastal systems, and contributing watersheds of the North Atlantic region; an analysis of human-induced changes to those cycles; and an assessment of the current and future effects of human-induced changes to nitrogen cycling throughout the globe.
Publisher: Springer Science & Business Media
ISBN: 9400917767
Category : Science
Languages : en
Pages : 300
Book Description
Human activity has dramatically altered the global nitrogen cycle in recent decades. These changes are not evenly distributed around the world; rather, they are greatest in regions of significant industrial and agricultural activity, as the synthesis and use of inorganic fertilizers, cultivation of legumes, burning of fossil fuels, and the simple act of concentrating humans and animals in dense populations all lead to the release of excess, reactive forms of nitrogen into the environment. In part because reactive nitrogen is frequently a limiting nutrient in many terrestrial and aquatic systems, an excess can lead to a variety of adverse effects on both environmental and human health. The North Atlantic Ocean and its contributing watersheds constitute a region which has seen perhaps the greatest increase in anthropogenically-derived nitrogen. In May of 1994, the International Scope Nitrogen Project, with funding from the Andrew Mellon Foundation, the United Nations Environment Program, and the World Meteorological Organization, sponsored a workshop held on Block Island, RI, USA, entitled `Nitrogen Dynamics of the North Atlantic Basin'. More than 50 scientists from 12 different countries convened with a unique set of goals: an integrated and comprehensive estimate of the current nitrogen cycle of the ocean, coastal systems, and contributing watersheds of the North Atlantic region; an analysis of human-induced changes to those cycles; and an assessment of the current and future effects of human-induced changes to nitrogen cycling throughout the globe.
Promotion Strategies for Design and Construction Firms
Author: Vilma Barr
Publisher: John Wiley & Sons
ISBN: 9780471285595
Category : Architecture
Languages : en
Pages : 198
Book Description
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.
Publisher: John Wiley & Sons
ISBN: 9780471285595
Category : Architecture
Languages : en
Pages : 198
Book Description
Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques—"smart media." Design and construction firms of every size—from regional specialists to major international multidisciplinary organizations—have to adopt strategies that will differentiate their organization in the marketplace. Promotion Strategies for Design and Construction Firms presents hundreds of viable ideas that are aimed directly at the bottom line. Your firm can adapt from a wide selection of proven communications methods to build a persuasive and positive image utilizing sales letters, publicity, direct mail, advertising, public appearances, brochures, event sponsorship, newsletters, and other mediums. Promotion Strategies for Design and Construction Firms provides clear, accurate guidelines to plan, implement, and track a program that will yield the highest return on your investment of time and funds. Become familiar with promotional options and learn to recognize quality in approach and implementation. Focus on your firm’s strengths and the decision makers you want to reach. Pre-sell to the marketplace by employing media that can effectively deliver the message of your firm’s strengths and accomplishments. Multiply the reach of the promotional activities you undertake. Select programs that keep your clients and prospects informed about the industry and your firm. Establish your firm as an industry leader by sponsorship of status-building events. Promotion Strategies for the Design and Construction Firms is the most thorough book ever produced on the subject. It is extensively illustrated with outstanding examples gathered from successful firms in architecture, landscape architecture, graphic design, interior design, construction, and construction management. Combined with case studies, interviews, and commentary from industry leaders, Promotion Strategies for Design and Construction Firms is an invaluable idea resource. It is a working reference for any company that wants to insure a healthy future by increasing the number of today’s qualified leads that become tomorrow’s profitable projects.